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What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. He was on edge. It’s not his fault though.

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Get Ready for MTP Engage Hamburg 2018

Mind the Product

Here’s a video with some impressions from this year’s event: What to expect for 2018. For 2018 we will stick mostly to the same format, but of course we’ll be tweaking things in order to apply our learnings from this year. Roadmapping (with C. The post Get Ready for MTP Engage Hamburg 2018 appeared first on Mind the Product.

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The Incredible Speakers for #mtpcon London 2018

Mind the Product

Mind the Product London 2018 on October 18-19 will be better than ever, with more workshops, more networking, and more fun than ever. Joe Leech, Product Strategy Consultant. Richard has delivered product design, business strategy, global marketing campaigns, and workshops to clients in the US, UK, Europe, and Africa.

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What we learned about product and design in 2018

Intercom, Inc.

The best product strategy is one where new features build upon previous launches to provide compounding value for the user. Des: So in theory, 140 features or user-facing changes would mean 140 postmortems and 140 new roadmaps for all these things we’ve just released into the world. Was this a substantial investment for us in 2018?

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How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Product Management University

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. Product Management Playbook.

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2019 Benchmarks for Finance Apps

Alchemer Mobile

The Finance-focused data and recommendations make it even easier for you to analyze your current strategy, without comparing yourself to apps in other categories who approach feedback and engagement differently due to industry needs. Let customer feedback drive your product roadmap. Profile of an average app in the Finance category.

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Engagement Benchmarks for Travel App Success

Alchemer Mobile

It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of customer sentiment. Below is a profile of an average app in the Travel category to give you an idea of how your engagement and feedback strategy currently performs. version releases, feature releases, and more?

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