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2019 Product Management Trends

Alchemer Mobile

And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Rather, it’s a constant evolution of learning new information and applying it to your strategy. The post 2019 Product Management Trends appeared first on Apptentive.

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Ctrl + Alt + PM: AI-powered Product Management

Productside

That’s the sign you’re forcing 2025 problems through a 2019 operating system. Strategy: Outcome over Output Roadmaps crowd-sourced from stakeholder wish lists = strategy theater. Strategy prompt “Act like my product-strategy coach. Open your calendar. See the rainbow-wheel of doom?

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2019’s Product Highlights

Mind the Product

Despite all the political, social and ecological upheavals in 2019, it’s been a busy and successful year for Mind the Product, not to mention the evolving product management community we aim to support. James Mayes (@James_Mayes) October 12, 2019. 2019 also saw the launch of MTP’s weekly Wednesday podcast, The Product Experience.

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Slack: A Product Led Growth Strategy Case

The Product Coalition

Ally opportunity: Common survival strategy in product-led growth is through partnership/ally with other best-of-breed products in the same segment or even other. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases. Let’s move the case.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Furthermore, that differentiation needs to be defendable. But many times, we already have multiple existing assets that we can use to differentiate.

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Innovation Audit: Workbook for Reinventing Your Product Offering in 10 Ways

The Product Coalition

10 Types of Innovation Framework from Doblin When legendary design thinking firm Doblin released the 10 Types of Innovation Framework , they challenged product teams to think less about new features (“the easiest thing to copy”) and more about their overall experience and go-to-market strategy. How to Start an Audit?

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

It might be the same core product, but it’s a completely different strategy. In 2019 research firm IDC found them to deliver 869% ROI (??) Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator.