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2019 Product Management Trends

Alchemer Mobile

And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Rather, it’s a constant evolution of learning new information and applying it to your strategy. The post 2019 Product Management Trends appeared first on Apptentive.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Furthermore, that differentiation needs to be defendable. But many times, we already have multiple existing assets that we can use to differentiate.

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts. Lenny ’s N ewsletter: Top 5 recommendations Started in 2019 as an experiment, Lenny’s Newsletter now has over 670,000 subscribers.

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Innovation Audit: Workbook for Reinventing Your Product Offering in 10 Ways

The Product Coalition

10 Types of Innovation Framework from Doblin When legendary design thinking firm Doblin released the 10 Types of Innovation Framework , they challenged product teams to think less about new features (“the easiest thing to copy”) and more about their overall experience and go-to-market strategy. How to Start an Audit?

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Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital…

The Product Coalition

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. How is Groupon differing their mobile experience for 2019?

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising echoes this sentiment.

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A Product Managers’ take on the Nielsen Norman UX Conference 2019

The Product Coalition

We also looked at long term business impact vs short term business impact to see if our quick wins and differentiating solutions rang true. Our customers do not differentiate between channels, and now neither will we.” The rules of ideation included: quantity over quality; defer judgement; show don’t tell and embrace the impossible.