Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

NOVEMBER 17, 2021

By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. is the umbrella organization for 5 successful enterprise products: BizTalk360, Document 360, Severless360, Atomic Scope, and Cerebrata, which the business acquired in 2019. How did Kovai make it here today?

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Gainsight

JANUARY 8, 2019

Build up those knowledge reserves by attending these can’t-miss conferences of 2019. DX3 is Canada’s largest conference for marketers that showcases best practices and insights on all things digital marketing. Pulse 2019 | May 21-24, San Francisco, CA. INBOUND | September 3-6, Boston, MA. North America.

Events 45

Events Inbound Data Visualization B2B 45

Userpilot

MARCH 8, 2022

Harvard Business School appointed Perri to teach product management in their MBA program in 2019. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Melissa’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

The Product Coalition

OCTOBER 21, 2019

The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company. Or you may be heavily involved in either inbound or outbound activity.

Outbound 63

Outbound Inbound Product Management Product Manager 63

The Product Coalition

APRIL 14, 2020

After all, who doesn’t want more market share and revenue growth? Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective. Hence even though the lead quality is high the cost efficiency is pretty low.

Banking 78

Banking User Testing Research Software Customer Experience 78

Userpilot

MARCH 29, 2024

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Ahrefs uses video marketing to reach relevant audiences. Userpilot uses content marketing to increase brand awareness. Calendly creates growth loops to improve brand awareness.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Business of Software Conference

MAY 21, 2020

There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Amplitude

JULY 17, 2019

Top episodes we love: Bootstrapping a SaaS Startup with Laura Roeder: With the help of guest speaker, Laura Roeder , this podcast covers how to bootstrap a SaaS business rather than fund, as well as how to succeed without a freemium model, how to identify an appropriate price point, and how to get to market effectively.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

Userpilot

JULY 19, 2021

More than two-thirds of marketers responsible for customer experience compete solely based on customer experience, according to the 2017 Gartner Customer Experience in Marketing Survey. Furthermore, by 2019 more than 81% of them expected to be competing mostly on the basis of customer experience. Gain competitive advantage.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

freshtrax

AUGUST 20, 2019

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. Why did ADARA decide to enter the Japanese market at that time?

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

ProductPlan

MARCH 5, 2019

In other words, “good help is hard to find” still rings true in 2019. You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., and then the most qualified leads are closed through sales tactics and drip marketing campaigns.

Technical Review 78

Technical Review Product Management Product Manager User Testing 78

Business of Software Conference

JUNE 13, 2019

Many of our sponsors and supporters add great value to the event – Balsamiq offer young companies the chance to be seen at the conference, Twilio get involved in actively helping people to solve problems and plenty more… But… We also get a lot of inbound inquiries about sponsoring BoS. I think you probably hate that too.

Inbound 40

Inbound User Testing Events Books 40

Business of Software Conference

JANUARY 28, 2019

Paul is returning to speak at Business of Software Conference Europe 2019 in Cambridge, UK in April. Find out more about BoS Europe 2019 here. BoS Europe 2019 BoS USA 2019. It was a terrible market to work in, 100s of publications were the same from you. Video, Slides, & Transcript below. Upcoming Events.

Research Software 40

Research Software Feedback Software Customer Experience Magazine 40

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

Business of Software Conference

JANUARY 16, 2020

Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing and this funny and informative talk from Boston in 2019 has both! This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. It’s not your vision in the market.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

MARCH 19, 2019

The best marketing in the world can’t help you if your product or service isn’t up to scratch. At Intercom we strive to drive a high viral growth rate by building products that bring to life what we’re marketing and selling – a personal way to connect with businesses in real time. Content marketing.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

NOVEMBER 5, 2019

Slack’s Manager of Mid-Market Sales, Maggie Hott, and Guru’s Senior Director of Sales, Halid Ibrahimovic, on the power and pitfalls of accelerating sales with automation. Dan: We do something similar, which is we start to segment the market. So, what can sales leaders do to maintain their momentum in the market? Dave: Yeah.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Business of Software Conference

JULY 26, 2016

BoS Europe 2019 BoS USA 2019. Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Andrus Purde: The Evolution of a SaaS Marketing Team.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback Customer Experience 70

Userpilot

JUNE 19, 2023

The sales process conversion funnel involves four stages: website visitor, marketing and sales qualified lead , product qualified lead , and paying users. Potential customers land on your website from the inbound marketing funnel and outbound marketing funnels. A commonly used tactic is discounts on annual contracts.

Research Software 98

Research Software Analytic Tools B2B Reporting Tools 98