The Product Coalition

NOVEMBER 19, 2020

TL; DR: The Scrum Guide 2020 The Scrum Guide 2020 is available now: Change is coming to make Scrum more accessible and inclusive beyond software development. Learn more about the changes, download the brand new and free Scrum Guide 2020 Reordered to spot patterns quickly, and join the Scrum community discussion.

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Sachin Rekhi

JANUARY 11, 2021

While I can't claim Taylor Swift's level of productivity during the pandemic with two major album releases, 2020 was still a prolific year of writing for me, publishing 18 new essays and remastering 3 existing ones. Beyond product/market fit, it turns out business strategy really does matter.

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Centercode

DECEMBER 22, 2020

You can say what you like about 2020, but you can’t say we didn’t learn a lot. How to Decrease Beta Testing Costs by 40% (Blog). How Defined Processes Are Shaping Success in 2020 (Blog). How to Increase Your Beta Engagement by 75% (Blog). Tackling the Challenges of Beta Testing in a COVID World (Blog).

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The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Userpilot

DECEMBER 23, 2020

Which product trends emerged in 2020 and are here to stay? ková, Product Marketing Manager at Kontentino; Aditi Gupta, Product Marketing Manager at Varicent; and our own home-grown Product Manager at Userpilot – Andy Shamah – and got some really interesting insights which we’re summarizing below. Natália Kimli?ková,

Analytic Tools 122

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Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020?

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Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020?

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Userpilot

MAY 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and – probably most importantly – network with other people from the industry. See the best places to learn and network for product people in May and June 2020! .

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The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. There is a multitude of reasons to venture into marketing on TikTok.

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Imaginary Cloud - Design

JANUARY 8, 2020

Yes, another one, but stick with us on this: we’ve selected only the most visually relevant and summed it down to the top 7 trends you need to watch in 2020. 2D & 3D illustration As mentioned in a previous blog post, illustration acquired a new weight in our digital products.

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Gainsight

DECEMBER 20, 2020

Specifically, the Customer Success world learned 10 important lessons in 2020: 1. 2020 was a stress test for recurring revenue businesses. As a CEO friend of mine remarked in March 2020: The things we’re doing in CS these days—and Gainsight is absolutely key to making it happen—are so freakin great. And ultimately, profit!

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Miro

JANUARY 2, 2020

How to collaborate better in 2020We asked designers, product managers, founders, and tech leaders to tell us about their main insights from 2019 and share their advice for collaborating better in 2020.Anna Anna SavinaContent Marketing Manager at MiroAnna has written about experience design, product development, and workshop facilitation.

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Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

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Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

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Indicative

FEBRUARY 12, 2020

What are the emerging analytical, big data and data management trends for 2020? Overall, augmented analytics allow businesses to assess their performance, identify growth opportunities and gain a holistic understanding of where a business stands competitively in the market, contributing to a solid business strategy.

Data Visualization 80

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Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Blog: High-Octane Product Management. Product Positioning vs. Market Positioning: The Key Difference. November 2020. October 2020. August 2020.

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Gainsight

DECEMBER 27, 2019

With 2020 just around the corner, now is the perfect time to catch up on Gainsight’s top product experience blog posts of 2019. Top 10 Product Experience Blog Posts of 2019. The Ultimate List of Product Management Resources: Books, Blogs, and More. A roundup blog post within a roundup blog post—how meta!

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The Product Coalition

FEBRUARY 5, 2021

I have read many books, articles and blog posts as well as listened to podcasts about how to effectively talk to customers, but doing a large number of customer interviews myself was how I realized just how easily we can be led astray.

User Testing 111

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Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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Gainsight

MAY 18, 2020

That’s a wrap on #PulseEverywhere 2020. Child-Like Joy: Some of our child-like joy was available on social media and through our marketing. The possibilities for cohorts and segmentation are going to have your marketing operations team buzzing with ideas—probably for weeks. Get a head start on it, the earlier the better.

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Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important.

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Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. Table of Contents: What does a SaaS product marketing team do?

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Product Management University

APRIL 14, 2021

Blog: High-Octane Product Management. December 2020. November 2020. Hands-on exercises for your products, your markets and your business model. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in the sales process!

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Indicative

JUNE 1, 2020

year-over-year growth in 2020. If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. There wasn’t room for fluff in marketing before. What does this information mean for marketers? .

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Userpilot

JANUARY 7, 2020

We could (and probably should) write a whole blog post about this one decision. With that in mind, let’s take a look at what we think are the best product roadmap tools for SaaS companies in 2020… Wrike — For managing tasks and projects. Others, meanwhile, are simple, high-level glimpses of what the future may hold.

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

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Antwak Blog

MARCH 26, 2021

Gamification in Marketing means inputting gaming into non-gaming elements. To get the attention of the customers, gamification works really well as of 2020. In terms of digital marketing, gamification is introducing gaming elements into your website, applications or email marketing. appeared first on AntWak Blog!

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Modus Create

MARCH 31, 2020

Providing the EIR an honest and constructive sounding board for alignment of the value proposition to rapidly changing market conditions. Introducing Larelle Clarke, 2020 Modus Create EIR! The post Introducing the Modus Create 2020 Entrepreneur-in-Residence appeared first on Modus Create. The Product/Service roadmap.

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Business of Software Conference

OCTOBER 23, 2019

At the end of Day 1 when Dharmesh Shah spoke about how important it is to narrow your focus, instead of broadening the marketing, April’s points were driven even further home (around the world and back home again, that is!). She helps companies connect with their audience via storytelling, content strategy, & digital marketing.

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Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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The Product Coalition

JANUARY 12, 2020

Here through this blog post, we are going to explain some of the key ways augmented reality (AR) is going to revolutionize customer and shopping experience. However, the biggest impact of AR can be experienced in marketing, branding, and, most importantly, transforming the customer experience.

Artificial Inteligence 78

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Userpilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? If executed well, a consumer engagement marketing strategy not only increases your revenue but also maximizes the customer lifetime value. What is customer engagement marketing? Why is customer engagement marketing important?

Feedback Software 105

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Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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TIBCO - Thought Leadership

JANUARY 22, 2020

Already be ahead or behind the curve on several of them, in effect not on the same timeline as the author’s synthesized market view. Instead, as you plan your 2020 plans, wouldn’t you rather be placing your organization’s bets on sure things rather than predictions? 10 Sure Technology Bets for 2020. Stay tuned.

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BrainMates

FEBRUARY 12, 2020

Updated February, 2020. As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? What is a “market-driven” Product? ” (BNET).

Marketing 59

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Alchemer Mobile

AUGUST 6, 2020

The Two Most Impactful 2020 Product Management Trends | With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020, product-focused roles are changing drastically. The Top Mobile In-app Feedback Tools of 2020 | We’ve compiled a list of the best mobile in-app feedback tools for you.

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The Product Coalition

NOVEMBER 6, 2019

In short, a Product Roadmap is somewhere in between a marketing strategy, a business plan, a feature description, a list of essential tasks and priority targets; all at the same time. 5 Product Roadmap Examples for 2020 Let’s check out some diverse ways of roadmapping that can take your product to the next level in 2020.

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