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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions. Its success relies heavily on the thoroughness of the preceding market research phase while setting the stage for subsequent product positioning and vision development.

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2020 on Inside Intercom

Intercom, Inc.

Given how unprecedented 2020 has been, with turbulence and tragedy on so many fronts, it’s hard to try and pick a post that sums up the year on Inside Intercom. In it, he goes through some cognitive behavioral therapy (CBT) techniques you can use to challenge negative thoughts and reinforce positive ones.

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Product Positioning by April Dunford

Mind the Product

In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: “How do we beat our competitors?” The post Product Positioning by April Dunford appeared first on Mind the Product.

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The Best-Loved Product Management Content of 2020

Mind the Product

2020, what a year – I’m sure you’re all sick of talking about it. But, before we turn the corner into 2021, let’s take a look back on something pretty positive—some of the best product management content of the year. The post The Best-Loved Product Management Content of 2020 appeared first on Mind the Product.

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Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. April 22nd, 2020 11AM PDT, 2PM EDT, 7PM GMT

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Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Mind the Product

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

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B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. 7 Tips for Positioning Greater Strategic Value & Differentiation. To what extent do you have to completely redefine your positioning to align with new customer priorities? October 2020.

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