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Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)

Lenny Rachitsky

Shopify has found that 30% to 40% of experiments that show positive short-term results have no long-term impact. Just because the initial data doesn’t show a positive lift doesn’t mean it won’t create value in the future. Adopt a “hundred-year mindset” in your decision-making.

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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

Consider the following elements: Brand Strategy and Positioning: Before embarking on a digital brand makeover, financial institutions must clarify their mission, values and brand promise. A modern digital financial brand isnt just about colors, logos and fonts. Customers today expect more than just transactional efficiency.

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Top Product Manager Roles at Data-Driven Companies (+Candidate Spotlight)

Userpilot

The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using Netflixs world-class content delivery ecosystem. They deliver ads in a manner thats thoughtful of Netflixs member viewing experience and drives great outcomes for advertisers.

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The ultimate guide to negotiating your comp

Lenny Rachitsky

Recently, I guided a Senior PM whose offer started with an advertised range of $185K-$285K. When you position yourself as the solution to their challenges—not just another candidate—the power dynamic shifts immediately. What’s the history behind this position? A: Align with their needs.

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The definitive guide to mastering analytical thinking interviews

Lenny Rachitsky

Market positioning: Review the competitive landscape and highlight the company’s unique advantages relative to its peers. Connect the product’s purpose to the parent company’s broader vision and strategic objectives. Articulate how the product creates and captures value, being specific about revenue streams.

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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. By doing so, advertisers can make informed decisions about which ad creative to launch, optimizing their ad spend and maximizing their return on investment. However, creating effective ad creatives is not always an easy task.

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Product Professional, What to do?

The Product Guy

By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. As a music major struggling to find work following undergrad, I found an opportunity for an internship at a start-up digital advertising agency. My career began atypically.