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The Marketing Imagination: Visually Decoded

The Product Coalition

One of the books there was “The Marketing Imagination” written by the same author. The book is densely packed with concepts, demanding a pause to digest the rich ideas. The book is under two hundred thirty pages. It took me weeks, however, to complete it. I had to read a few times to take notes.

Marketing 100
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What Should a Head of Product Do?

Roman Pichler

Make sure that the product people have the authority and autonomy they need to succeed in their jobs. Clearly state the authority, responsibilities, and necessary skills of each role. 1] See Rich Mironov, “ Hiring a Head of Product.”. [2] Set clear expectations and agree on specific, measurable, and outcome-based goals.

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Tom Goodwin: Think About Your Customers, Not How Your Company Works.

The Product Coalition

Author, consultant and television show host, Tom Goodwin talks about the importance of focusing on customer needs when engaged in digital transformation activities. Tom is also the author of “Digital Darwinism”.

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Celebrating the Birth of Product Management With the Industry Leaders of 2020

Product Management Unpacked

Rich Mironov CEO @ Mironov Consulting. Roman Pichler Product management author, consultant, and trainer @ Pichler Consulting Limited. “My Dan Olsen Product Management Trainer, Consultant and Author of The Lean Product Playbook @ Olsen Solutions.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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371: What product managers need to know about IP – with Rich Goldstein

Product Innovation Educators

Helping us is Rich Goldstein—a patent attorney, entrepreneur, author, and speaker who helps people protect and capitalize on their valuable ideas. He also authored the American Bar Association’s book on IP titled The ABA Consumer Guide to Obtaining a Patent. Action Guide: Put the information Rich shared into action now.

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What I Wish I Knew Before Writing a Book

Melissa Perri

Writing a book isn't a shortcut to getting rich, and you shouldn't count on a windfall unless you're a big name with tons of fans. For my second book, I teamed up with Denise Tilles as my co-author. For more on this, take a look at the bit about The Publishing Paradox. Back to the drawing board I went, and that chapter got a rewrite.

Books 197