Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. Get a Userpilot demo to see all of these features in action.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

UX Planet

OCTOBER 28, 2024

Just as the standardisation of brands through corporate brand guidelines once signalled the end of exploration in advertising agencies, the standardisation of user interfaces through unified patterns and design systems now marks a similar trend in digital product design. Designers have designed themselves out of the equation.

Research Software 94

Research Software Analytic Tools Data Visualization Web Developers 94

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Product Innovation Educators

MARCH 25, 2019

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. Not everyone knew the reference, but enough people know it to make it relatable and break the ice. [27:18]

Presentation 185

Presentation Events User Testing User Friction 185

Userpilot

SEPTEMBER 20, 2022

A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. WoM marketing improves brand visibility by getting many people to talk about your brand. WoM marketing also builds trust in brands by providing proof of their usefulness.

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

Userpilot

JANUARY 17, 2023

The three types of friction: Emotional friction : This refers to the negative emotions the user feels as a result of not being able to effortlessly complete their desired action. Enhance retention : A seamless customer experience motivates customers to stick with your brand. What causes customer friction?

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Data Visualization 98

Product Management University

SEPTEMBER 20, 2021

The difference between aspirin and other pain relievers is analogous to what many B2B solution providers do. Each brand of pain reliever uses a common ingredient (a platform) plus a sprinkling of additional ingredients for specific ailments (features for specific market segments in B2B). Three Steps to Make it Happen.

Marketing 130

Marketing Product Marketing User Testing B2B 130

Innovatemap

JUNE 18, 2025

Millennial and Gen Z buyers now influence the majority of B2B buying decisions. They trust peers over brands, and increasingly rely on AI tools to assess value before booking a demo. If 500 customers bring in 10,000 users, and even 1% refer new business, that’s a system that scales itself.

Outbound 52

Outbound Customer Experience Finance Product Research 52

Intercom, Inc.

JULY 26, 2022

Unsurprisingly, this benefits all parties: your customers receive support toward their goals; in turn, your company can expect less customer churn, more upselling opportunities, greater loyalty, and lower acquisition costs as your customers become long-term brand advocates. What does customer success do and why is it important?

User Friction 129

User Friction Customer Experience Data Visualization B2C 129

The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The three key factors that made it possible are: The cool brand ?? Fresh pasta ?? I have helped them to do it. When you have the answer, you know where to focus on.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2B North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Intercom, Inc.

JULY 26, 2022

Conversion rate refers to the percentage of people who complete a desired action after being exposed to a brand’s sales and/or marketing channels, calculated against the total number of interactions (those who visited or viewed your ad, landing page, or other asset). . What is the formula to calculate conversion rate.

Customer Experience 118

Customer Experience User Testing Reference Product Research 118

UX Planet

JUNE 13, 2025

But over time, especially in engineering-heavy organizations, you start to miss the designer’s mindset: the creative workshops where ideas bounce freely, the casual but inspiring community meetups, the abstract discussions, and the shared references to the broader artistic and cultural world. A good question.

User Testing 66

User Testing Data Visualization Customer Experience Research Software 66

Mind the Product

SEPTEMBER 23, 2019

In other words, it refers to the phenomenon of influencing a decision by introducing a stimulus or intervention prior to the decision. Brands and product teams try to achieve many different goals during the onboarding process, but one common goal is to ask and receive user-level permissions. Permission Priming. In Summary.

User Testing 156

User Testing Research Software Customer Experience Reference 156

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. A SaaS Customer Journey Map refers to the path a customer takes from the moment they discover your product till they become paid users. B2B SaaS customer journey map. Sales calls (b2b SaaS pre-purchase). Social sharing.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need pricing plan inspiration?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Mind the Product

MAY 9, 2019

I’ve worked in B2B tech marketing for about eight years, as a product marketer for a large portfolio of niche software, and now as the marketing manager for Mind the Product’s growing collection of events and community-building initiatives. Or, as a product manager, how have you found it working with non-product people?

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

The Product HQ

JULY 1, 2024

Looking to know the average B2B product manager’s salary? According to Glassdoor, the average B2B product manager salary in the US is $161,935 , with the average product manager salary range being between $100,000 and $267,000. On top of that, according to Comparably, B2B product managers earn the most in Salt Lake City.

B2B 52

B2B Technical Advisors Reporting Tools Product Management 52

Intercom, Inc.

AUGUST 20, 2020

What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. The brand was very popular on Instagram and went viral around 2014, before there were many brands on Instagram. You can be described as many things. Building tech to enhance, not exploit.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Mind the Product

SEPTEMBER 23, 2019

In other words, it refers to the phenomenon of influencing a decision by introducing a stimulus or intervention prior to the decision. Brands and product teams try to achieve many different goals during the onboarding process, but one common goal is to ask and receive user-level permissions. Permission Priming. In Summary.

User Testing 139

User Testing Research Software Customer Experience Reference 139

Intercom, Inc.

OCTOBER 16, 2019

They will be time-pressed, but at this price point, decision making will often be swift and they will be less worried about your brand equity (or lack of it) at this stage. Paid marketing activity will be important here, as will brand equity. Purchase process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

MARCH 30, 2025

Use referrals to encourage users to refer your app to others. But with retargeting, you can re-engage those users who have already interacted with your brand but havent taken action yet. Short explainer videos, customer testimonials, and behind-the-scenes content can help users connect with your brand.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

Feedback Software 12

Feedback Software Onboarding KPIs Data Visualization B2B 12

Userpilot

JUNE 11, 2024

The touchpoints in a user journey map refer to in-app experiences, and customer touchpoints in a journey map refer to every interaction the customer has with your app. On the other hand, customer journey maps visualize the end-to-end experience of a customer across various brand touchpoints. Definitions. Day-in-the-life map.

User Testing 105

User Testing Customer Experience Customer Feedback Data Visualization 105

Intercom, Inc.

JULY 21, 2022

If you have a brand or advertising campaign and you’re working with an external agency, how do you not need to change the workflows that you do internally for that external partnership? One example that really works on the supply side is referrals: drivers referring other drivers. Rachel Hepworth: Exactly.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? Customer engagement is enabling customers to interact with your brand on an ongoing basis through any channel of their choice. 17 B2B customer engagement strategies for each stage of the user’s journey.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Unfortunately, B2B orgs can’t expect to compete in this reactive model. B2B organizations can’t afford to treat every customer the same. But will they actually?

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

UX Planet

JUNE 1, 2025

Acquisition: Discovery and Attraction of IdealUsers In the acquisition phase, the goal is not simply to attract as many users as possible but to identify and engage those most likely to become loyal customers and brand advocates. References: AMPLITUDE. The True ROI of UX: B2B Redesign Case Studies. Available at: [link].

User Testing 59

User Testing Product Research Research Software Data Visualization 59

The Product Coalition

AUGUST 6, 2023

As Head of Product, I cover both B2C and B2B technologies. Valeria: Mercatus provides e-commerce solutions and empowers regional grocers to compete with national brands. I have a technical background, and throughout my career I’ve specialized in B2B and B2B2C product management and product marketing.

Research Software 148

Research Software Reporting Tools Product Research User Testing 148

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. With B2B, bottoms-up SaaS companies, even Intercom, there is a lot of viral spread because so many people are busy collaborating with each other. of their coworkers.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

The Product Coalition

JUNE 30, 2021

In the end, the conclusion that nobody in the business world can disagree with is that irrespective of the size and niche, every business needs a mobile app representing a brand. This means mobile app download always refers to increased customer loyalty. Necessity is ok, but what about the affordability?

Feedback Software 95

Feedback Software Artificial Inteligence User Testing Customer Experience 95

Userpilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. As per First Page Sage , Among the B2B companies, the average customer acquisition cost is $536.

Customer Experience 96

Customer Experience User Friction Customer Feedback Onboarding KPIs 96

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. But in the end, customers who love your brand are the ones who: Engage with your product. Refer your product to their network. So how do you encourage customers to love your brand? Use emotional design and messaging to develop brand consistency.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Mixpanel

JUNE 23, 2020

It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”.

B2B 52

B2B User Testing Research Software Product Research 52