Product Talk

OCTOBER 2, 2024

The HiveMQ MQTT Platform is designed to connect, communicate, and control IoT data under real-world stress and is the proven enterprise standard. While they’ve tried leveraging CS and sales teams to put them in touch with the right individual within an enterprise customer account, that person is often not their main contact.

Feedback Software 279

Feedback Software Customer Experience Data Visualization User Testing 279

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula.

Product Management 217

Product Management Product Manager Product Research Management 217

Product Innovation Educators

SEPTEMBER 23, 2024

Previously, Greg was the CEO and a Board Member of Sopheon (LON: SPE), a leader in enterprise innovation and product management software and services, where he successfully led the company to a private equity exit. He has raised over $73 million in venture capital and has been actively involved in more than seventeen mergers and acquisitions.

Healthcare 321

Healthcare Leadership Strategy Startups 321

Product Talk

FEBRUARY 21, 2024

The memorable quote from this interview was something as simple as, “I tagged over 10,000 photos with people’s names, activities, and location. The “Quick Facts” section is where you want to capture key details about the participant. I can only imagine how long this took. I was amazed. I want to always quickly find the photo I’m looking for.”

User Friction 314

User Friction Customer Experience Customer Feedback Analytic Tools 314

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

FEBRUARY 1, 2022

Some people swear by the name of it, while others disregard it completely. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so. Product-led growth is one of the hottest topics in our industry.

B2B 183

B2B User Testing Enterprise Demo 183

The Product Coalition

JUNE 10, 2022

Combine for Success Product Management enables Enterprise Service Management for standardization and scaling. Please keep one thing in mind: This is a full definition working for Enterprises, offering highly configurable and scaling Products. Others name the Service Instance simply a service.

Management 147

Management Management Definition Customer Experience 147

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. The consumerization of enterprise B2B products and services is in full swing. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? Here’s the bottom line. Product Led Growth In Context. Related Articles.

B2B 147

B2B Customer Experience Definition Demo 147

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Names of imaginary customer references?

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Intercom, Inc.

MAY 24, 2018

It takes an email domain name and turns it into 100-plus points of data. If they’re a B2B company, it might be a very small number they’re using to make a large decision. It looks at the content of the website and puts companies into categories like SaaS, B2B, enterprise, marketplace, etc. I see that a lot.

Data Visualization 182

Data Visualization Customer Experience Feedback Software B2B 182

The Product Coalition

JANUARY 9, 2023

Or to illustrate further — wouldn’t getting to work on self-driving vehicles be cooler than your typical B2B SaaS platform? There are many reasonable answers, and it’d be dumb to try to name them all. About Me My name is Kasey, AKA J.X. Fu (pen name). After all, their industry (in their eyes) is “cool.”

Artificial Inteligence 147

Artificial Inteligence Telecommunications Product Management Product Manager 147

Userpilot

MARCH 30, 2025

One standout example of a B2B SaaS company excelling at social media is Gong. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best. For instance, a project management app might promote team collaboration features to startups while emphasizing security and compliance to enterprise clients.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

UX Planet

MARCH 3, 2025

For instance, a B2B software company might target IT Managers or Marketing Directors, tailoring content to address their specific needs, as suggested by Leadfeeder. Use real names and photos for authenticity, such as Rated 4.9/5 This consistency builds trust and reduces bounce rates, as highlighted by Unbounce.

User Testing 57

User Testing Research Software Data Visualization Reporting Tools 57

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Product Talk

JUNE 1, 2022

Dan is a Senior Product Manager at Zonar Systems, a B2B company that provides hardware and software solutions for commercial vehicle fleet operators. They were challenging to source, had long lead times, required lots of coordination, and often over indexed on enterprise customers who didn’t use the product directly.

Research Software 229

Research Software Product Research User Testing Customer Experience 229

Mironov Consulting

SEPTEMBER 14, 2020

What’s In a Name? I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. So my bias is to look for B2B/enterprise experience for B2B companies. Let’s unpack. So our first struggle is what to call this role. And I almost never buy it.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Centercode

DECEMBER 18, 2019

Centercode, a leading provider of Customer Validation solutions for global B2B and B2C enterprises, has been declared a finalist this week in the international Cloud Computing Awards program, The Cloud Awards. The post Centercode Named Finalist in 2019-20 Cloud Awards appeared first on Centercode. Laguna Hills, CA.

Naming 10

Naming User Testing B2C Customer Satisfaction 10

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. They did an amazing job bringing that all the way up to hundreds of millions of users and then their products for the enterprise, like Paper, are all extensions of that core idea.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

UX Planet

JUNE 13, 2025

No one to talk design with Not having like-minded people around you is one of the main downsides of being a lone design generalist — and it’s right there in the name. Unfortunately, due to the nature of design tasks, especially in-house B2B design, it’s often viewed as a supportive function rather than core. A good question.

User Testing 64

User Testing Data Visualization Customer Experience Research Software 64

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Userpilot

SEPTEMBER 15, 2024

It supports company-level segmentation for B2B businesses and provides support via live chat and dedicated Customer Success Managers. In Details, you can change the event name, its description, and a custom category. The Details tab, where you can edit the name, add a description, and define the event category.

Data Visualization 111

Data Visualization Customer Experience Customer Feedback Analytic Tools 111

Centercode

DECEMBER 18, 2019

Centercode, a leading provider of Customer Validation solutions for global B2B and B2C enterprises, has been declared a finalist this week in the international Cloud Computing Awards program, The Cloud Awards. Laguna Hills, CA.

Naming 52

Naming B2C B2B Enterprise 52

The Product Coalition

DECEMBER 4, 2023

An economic downturn, a war — you name it. You start spending a lot on marketing and bring in salespeople if you are in B2B (even if you go with product-led growth you would need salespeople, but maybe at a later stage). One of the companies I worked with, for example, had one of its goals to expand to the enterprise market.

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

Intercom, Inc.

NOVEMBER 4, 2021

But, and perhaps more importantly, you have to figure out a way to evolve your brand, to make it resonate with an enterprise audience without losing whatever quirkiness made you unique in the first place. Going upmarket usually involves a rebranding effort to appear more enterprise-ready. As I said, they’ve been quite busy.

Branding 222

Branding Technical Review Customer Experience Enterprise 222

The Product Coalition

FEBRUARY 4, 2024

So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.

Framework 148

Framework Reporting Tools Definition B2C 148

The Product Coalition

DECEMBER 31, 2023

The signals are always mixed, and with no clear incentive to come to a conclusion, it’s no wonder that the most common answer to product leadership questions is the professional equivalent of the romantic “It’s complicated”, namely “It depends”. Not because the reality is black and white, but because otherwise you can’t see clearly.

User Testing 144

User Testing Workshop B2B Leadership 144

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. Specifically at the very first slide in the pitch deck.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Userpilot

AUGUST 27, 2024

Text input : These record modifications to text fields or input areas, with the event tied to the form input name. “Raw events” in Userpilot only contain the event name, interaction type, occurrence count, and last occurred date. However, Userpilot Autocapture is only available on the Growth and Enterprise plans.

Data Visualization 104

Data Visualization Analytic Tools Software Review Feedback Software 104

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So for the most part, we proactively go after mid-market enterprise companies like Segment and Invision. Liam: Oh, yeah. Things like that.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. Specifically at the very first slide in the pitch deck.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Mironov Consulting

AUGUST 23, 2018

I got a lot of good responses from this recent post about the need to frequently talk directly with real customers , especially at B2B/enterprise companies. But most enterprise leadership teams are convinced that they personally understand what customers want. 1) Selling Executive Teams on the Value of Validation.

Customer Experience 110

Customer Experience User Testing Customer Feedback Product Research 110

Product Talk

NOVEMBER 16, 2022

If Ellen’s name sounds familiar, you may recognize it because she’s both an active member of the CDH Slack community and was featured in a Product in Practice post about involving engineers in assumption testing. We’ve often seen your name in the weekly shoutouts for the Continuous Discovery Habits community. Tweet This.

Feedback Software 130

Feedback Software Reporting Tools Product Research User Testing 130