The Product Guy

NOVEMBER 9, 2017

Why do I need a framework? So to help you achieve this goal, I’ve laid-out a foundational framework that can be used to store and organize incoming product requests into repositories that describe your product’s strategy. But why did I choose this framework? This was second only to increase in salary! Research article.

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Framework Agile User Testing Research Software 345

Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. The Customer Outcome Framework The Customer Outcome Framework employs a top-down view of the customer, their highest-priority business outcomes, and the obstacles standing in the way of those outcomes.

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Framework Customer Experience Product Marketing Product Management 246

Productside

JANUARY 21, 2025

Key topic #3 B2B vs. B2C pricing strategies Explore what product managers in both sectors can learn from each other. Key topic #2 The Role of AI in Personalized Pricing Learn how AI tools can help you optimize pricing strategies without massive data sets. Why Listen to This Episode?

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B2C Data Visualization B2B Customer Experience 177

Lenny Rachitsky

APRIL 6, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Vanta —Automate compliance. The “sales, then logistics” framework: Always sell people on why something matters before diving into how to do it.

CTO Coach 112

CTO Coach Framework Feedback Software Product Research 112

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. For pricing and engagement, we go through the 5Q Framework. Summary of some concepts discussed for product managers. [2:18]

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B2B User Testing Customer Experience Banking 237

Product Management University

OCTOBER 29, 2024

Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications. There are six eLearning courses offered for free.

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Product Marketing Marketing Certifications Product Management 147

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Her 3-step framework: Identify overlaps. Everyones chasing the next AI feature or untapped market.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

Usersnap

MAY 14, 2025

Trying to build the right thing without a solid discovery framework is like setting off on a road trip without a map or destination. Whether you’re in product, UX, or strategy, this is your blueprint for a discovery framework that actually moves the needle by connecting user insight to the metrics that drive revenue.

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Product Research Framework User Testing Customer Feedback 72

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. The framework, best practices, examples and artifacts are all there. We’ve covered them all! In This Issue.

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B2B Magazine Product Management Product Manager 130

Product Management University

SEPTEMBER 11, 2024

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. As workloads grow heavier and product management teams are asked to do more, there’s less time to learn new skills or keep current skills sharp.

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Product Management Product Manager User Testing Technical Review 264

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. This consideration is especially true in B2B and B2B2C environments. The worst product is the best innovation that your customer doesn’t comprehend or cannot access.

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Framework Reporting Tools Technical Review Systems Review 162

The Product Coalition

APRIL 13, 2022

Applying the Framework 17-mile drive, California?—?Photo Let’s apply the FE²AR framework in this scenario (the numbers I state below are realistic but not actuals for obvious reasons): Fast The use of E-signature speeds up the process in three ways. The Four Towers?—? Fast , Accurate , Economic , and Reliable. Compliant? —?As

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Framework Software Review Technical Review Document 156

The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. You might uncover that for the customer to enjoy your product another stakeholder (in B2B products) needs to also get value but you don’t currently address them. This concludes the value assessment framework.

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Framework User Testing Customer Experience Definition 145

Product Management University

NOVEMBER 20, 2018

The B2B Product Manager Magazine November 2018 is now available. As Proficientz begins year 18, our customer success framework for managing, marketing and selling solutions is still the only one of its kind. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.

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Magazine B2B Product Management Product Manager 113

The Product Coalition

FEBRUARY 4, 2024

Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Your product’s value needs to be defined, delivered, and perceived as such by your customers.

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Framework Reporting Tools Definition B2C 148

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. But especially in the B2B/B2B2C space, we often forget about other important parts of the equation.

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Framework User Friction Customer Experience Product Research 130

Product Talk

DECEMBER 18, 2024

I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. I did classic web development before there were frameworks back in the ’90s. It’s great for recruiting end users of B2B products.

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Product Research Research Software Analytic Tools Feedback Software 246

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Lenny Rachitsky

OCTOBER 31, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Paragon —Ship every SaaS integration your customers want • Vanta —Automate compliance. Listen now on Apple , Spotify , and YouTube.

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B2B Framework Leadership Customer Feedback 100

Product Innovation Educators

MAY 3, 2021

Often, especially for B2B products, we have multiple different groups with different needs interacting with our product. Often, especially for B2B products, we have multiple different groups with different needs interacting with our product. Nest redefined their customer and decided to sell directly to homeowners.

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Framework Weak Development Team Customer Experience Travel 181

Lenny Rachitsky

APRIL 11, 2024

He kickstarted his career at Google as an associate product manager and eventually led product for Gmail, witnessing its growth from beta to 200 million users. Likely a pre-seed or seed-stage company.

User Testing 119

User Testing Framework Product Marketing Marketing 119

Intercom, Inc.

MAY 14, 2019

“Successfully managing complex sales requires a different level of visibility into your deals” To get visibility into large deals, I developed a visual framework – which I call the Agile Arrow – that applies popular project management principles to the work that we do as salespeople. Act II: Building a visual framework.

Data Visualization 147

Data Visualization Agile Framework Weak Development Team 147

The Product Guy

JUNE 18, 2020

A decision making framework that I use is. Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. How will it impact the customer experience (1-3) Level of effort for engineering and support (1-3) Alignment to near-term/long term company objective (1-3).

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Product Research Feedback Loop Feedback Software User Testing 412

Product Talk

APRIL 21, 2021

The reason why I like to share that is in today’s talk, we’re going to get into my continuous discovery framework. And I like to set the tone that this framework was developed and co-created with dozens of teams from all over the world. This is my framework. Is this what you pictured when you heard the word JEDI?

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Product Research User Testing Research Software Analytic Tools 326

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Lenny Rachitsky

SEPTEMBER 3, 2024

Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. B2B SaaS businesses increase Net Revenue Retention (NRR) by growing the value of retained accounts to offset churn. This makes products less sticky and retention more difficult.

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User Testing Feedback Software Framework Onboarding KPIs 129

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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Product Management Product Manager White Paper Management 246

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc. For B2B customers, it is feasible and efficient to have a call for direct feedback.

Data Visualization 183

Data Visualization Customer Feedback User Testing Analytic Tools 183

Product Innovation Educators

MAY 3, 2021

Often, especially for B2B products, we have multiple different groups with different needs interacting with our product. Often, especially for B2B products, we have multiple different groups with different needs interacting with our product. Nest redefined their customer and decided to sell directly to homeowners.

Framework 156

Framework Weak Development Team Customer Experience Travel 156

The Product Coalition

MARCH 27, 2024

What if your B2B users loved your product? Continue reading on Product Coalition »

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Framework B2B Customer Experience User Experience 112

Intercom, Inc.

OCTOBER 18, 2021

A $99 B2B SaaS app will define engagement very differently to an e-commerce website. If we just applied well-worn frameworks blindly, we would be starting with someone else’s question, not our own. If we just applied well-worn frameworks blindly, we would be starting with someone else’s question, not our own.

Data Visualization 269

Data Visualization Analytic Tools User Testing Customer Experience 269

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

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Research Software B2B User Testing Customer Experience 119

Product Talk

JUNE 7, 2023

As a B2B company, Voxy’s vision is to be the easiest and most effective way to teach today’s organizations the English they need. I’m really into processes—maybe it’s because of my service design background—so I bought the book, watched a lot of videos, and started to dive deep into the framework,” says Bianca. And he agreed.

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Product Research Feedback Software Customer Feedback Data Visualization 243

The Product Guy

FEBRUARY 3, 2019

I’ve used the job to be done framework to clarify for other members of our team the problem we’re solving for customer. John started in sales, transitioned to B2B product marketing, and now manages the mobile website for the largest bookstore in the world. Conclusion: Solving the job starts with the interview. About John Kresse.

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User Testing Product Management Product Manager Customer Feedback 311

Lenny Rachitsky

JANUARY 19, 2025

In our conversation, Elena and I discuss: 10 growth tactics that never work Her 3 favorite growth frameworks How to increase your career optionality Find the transcript at: [link] Some takeaways: Don’t hire a head of growth too early.

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User Testing Product Research Customer Experience Framework 74

Product Innovation Educators

FEBRUARY 20, 2023

The Product-Market Fit Pyramid is the key framework, and it has five layers that build on each other. Segment the market by: Demographics (or firmographics for B2B). I use an importance vs. satisfaction framework to define how well-served or underserved each need is. Start at the bottom and work your way up: Market: 1.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273