Intercom, Inc.

AUGUST 20, 2020

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. You’re an ambassador for Dropbox among many, many other things.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Userpilot

MARCH 30, 2025

To do this, you can use all sorts of in-app messages such as announcements, tooltips , or banners to expose your mobile app to people who will likely find value in it. You can tag messages as unread to check them out later when youre at the office, set reminders to address specific issues when youre on the desktop, star a message, and so on.

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. The messaging and ad testing process typically begins with creating multiple ad variations.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

The Product Coalition

MARCH 14, 2023

Top reasons for user churn across apps in general Due to the nature of mobile — no matter what the service — customers want an easy B2C experience. Name, then address, then date of birth, and so on. What information feels natural together? Group steps together that are logical in the mind of the customer. Automate the format.

User Testing 148

User Testing Analytic Tools Research Software Customer Experience 148

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). “How can I push my message while still capturing existing intent from the market?”

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

SEPTEMBER 14, 2020

What’s In a Name? When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. Let’s unpack. So our first struggle is what to call this role.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Customer Experience 145

Lenny Rachitsky

MARCH 5, 2024

One name kept coming up: Leo Bosuener. B2B versus B2C). Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. Another prominent example is Air.

Startups 131

Startups Feedback Software Onboarding KPIs Customer Experience 131

Intercom, Inc.

MAY 24, 2018

It takes an email domain name and turns it into 100-plus points of data. Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. Then, we’d have 10 or 12 mini launches before the larger launch, which would build momentum and a larger audience around the name and brand.

Data Visualization 182

Data Visualization Customer Experience Feedback Software B2B 182

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Intercom, Inc.

JANUARY 20, 2022

Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. We’ve done interviews. ” It was like, “Oh, thank you.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. Even the name, Groundwork , which Innovatemap developed, signals grit and strength. The shapes are straight-edged with sharp corners and thick lines.

Naming 52

Naming Branding B2C User Testing 52

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. No, personalization is not about throwing in the {{first name}} tag in the confirmation email and welcome screen. Done right, personalization can be absolutely critical for new user activation, engagement and retention.

Analytic Tools 98

Analytic Tools Software Review Customer Experience Data Visualization 98

Userpilot

SEPTEMBER 14, 2023

Dunning emails should include the company name, reason behind the email, payment details, schedule for retrying the charge, a link to settle the balance manually, and contact information for the support or billing team handling the transaction. Failed payments.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

Mironov Consulting

FEBRUARY 6, 2020

These often come from visible, credible consumer tech companies with household names and high transaction volumes. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Buying decisions are made quickly based on a few messages or touches. But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Imaginary Cloud - Design

JANUARY 30, 2020

Namely, its potential to provide companies with actionable insights rather than with abstract raw data. Lastly, you should think about actionable messaging cards that can act as anchors in the conversation, allowing users to get back to a previous conversation point and continue from there. Visual hierarchy for content.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

APRIL 24, 2024

This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive. Unlike other channels with spam messages or advertisements, our app offered a focused environment where participants’ attention wasn’t divided.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Userpilot

MAY 30, 2024

For Google, this is finding an answer to a challenging question, for Facebook – connecting with 7 friends in 10 days, and for Slack – sending 2000 messages. Aha moment examples from famous brands Let’s wrap up by analyzing the Aha moments for a handful of B2B and B2C products. How do users experience Slack value?

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

Nulab

SEPTEMBER 22, 2021

For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Understanding what makes your audience tick will play a key role in your messaging. Focus groups are a popular B2C method of data collection. Define your market characteristics.

User Testing 69

User Testing Positioning Reporting Tools Data Visualization 69

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. How do I take Aaron’s message and actually tell that to a customer that doesn’t really get it because they’re in Kansas? The easiest way to do that?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Userpilot

FEBRUARY 20, 2020

… They also promote a company, its brand and ensure the consistency of the marketing message. Namely, it’s a mixture of marketing, sales, and product. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. Deciding on positioning and messaging. 2: Deciding on positioning and messaging.

Feedback Software 107

Feedback Software Research Software Product Marketing Marketing 107

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. You need to understand that an enterprise usually has different needs compared to an SMB: SOC 2 type compliance and priority support and robust SLAs just to name a few. Pair that with in-app communication and you’ve got a pretty good marketing strategy.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Teams also like to choose a name for their product personas and even add photos.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. How do I take Aaron’s message and actually tell that to a customer that doesn’t really get it because they’re in Kansas? The easiest way to do that?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Mixpanel

OCTOBER 20, 2020

The power of free—and what is actually a really good tool—meant that, for many years, Google Analytics was the only name in town for those who didn’t have an enterprise-level analytics budgets. The world of engagement and messaging is powerful, but can admittedly be daunting for the uninitiated. Now, let’s dive in.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Gainsight

DECEMBER 5, 2019

Every time I logged in, I got the same “Welcome to [company name]” pop-up in the app. This type of experience isn’t endemic to ticket apps or even B2C. In my ticketing example, there was an opportunity to give me a great experience with a right-time, right-message engagement. Why do I bring this up?

Customer Experience 77

Customer Experience Feedback Software User Testing Customer Feedback 77

Userpilot

FEBRUARY 20, 2020

… They also promote a company, its brand and ensure the consistency of the marketing message. Namely, it’s a mixture of marketing, sales, and product. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. Deciding on positioning and messaging. 2: Deciding on positioning and messaging.

Feedback Software 89

Feedback Software Research Software Product Marketing Marketing 89

Userpilot

OCTOBER 7, 2020

When in-app messages are best for driving new feature adoption. What other messaging are you sending users at the same time? With our three factors in mind, it’s easy to build a framework for evaluating channels and messaging. So how you announce new features is really important. Other channels to think about. But don’t panic.

Onboarding KPIs 76

Onboarding KPIs Customer Experience User Testing Analytic Tools 76

People-First Product Leadership

JULY 16, 2024

Letting your product do the heavy lifting for getting new customers and growing your business is often perceived as more aligned to business-to-consumer (B2C) offerings where product pricing doesn’t justify sales team(s). It arose in the mid-2010s, thanks to tech companies like Slack and Dropbox.

Onboarding KPIs 52

Onboarding KPIs User Testing B2C Data Visualization 52

Intercom, Inc.

DECEMBER 21, 2021

Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. So I think that’s where B2C has a much higher level of impact than B2B. We can distill it, we just need to get it out” It’s the same thing in product management.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Userpilot

JUNE 19, 2020

It’s hard to name a SaaS product that doesn’t let you have a free trial. If you want some numbers, our research found that : 73% of B2C SaaS products were freemium. It shows you onboarding messaging that’s relevant to how you’re using the product and what you’re trying to achieve.

Customer Experience 83

Customer Experience Research Software User Testing Product Research 83

Alchemer Mobile

MARCH 18, 2021

However, if we run out of time, please be sure to leave your name with your question, and we will follow up with you directly with any answers that we have to your questions. You can reach us here or message us on social media @Apptentive. So I’ll let the team decide who the winners are there, and they will message you.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Userpilot

MARCH 16, 2023

You’ll notice that the company name and CTA use colors that aren’t prominent on the page. You’ll also find resources that are more in-depth than typical B2C SaaS landing page design would call for. The primary CTA uses a bright color that stands in contrast to the other elements on the landing page.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

Sachin Rekhi

AUGUST 23, 2015

Leverage FullContact , Clearbit , Pipl , ZoomInfo , or other people data APIs to get name, company, title, age, gender, social profiles, and more based on registered email addresses 5. Similarly, your messaging and positioning should be determined and tested with the ideal customer in mind.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60

Product Talk

MAY 10, 2023

An admin might create a user on the web console and then that user logs in on the mobile app and then they send a message through to other members of their group. Ellen: We had done a lot of consumer research upfront because our company started as a B2C. Teresa: Who are your typical customers? ” Super helpful.

Product Research 130

Product Research User Testing Feedback Software Research Software 130