The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Ari is an award-winning executive who has led cross-functional teams to launch dozens of multiscreen products for premier consumer brands. Krishna is an author, enjoys writing blogs and tutorials on anything technology.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Alchemer Mobile

JANUARY 10, 2019

If you’re battling market fragmentation, use it as an opportunity to differentiate your company and product, or to take advantage of the low barrier to entry customers will have with your brand. Below are a handful of our favorite blogs, news outlets, newsletters, and podcasts all centered around technology and product management.

Product Manager 217

Product Manager Product Management User Testing Feedback Software 217

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? consumers who receive branded SMS texts go on to make direct purchases. From the top of the sales funnel to the content living on your blog that helps sales reps nurture a relationship – marketing has a role.

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Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Intercom, Inc.

FEBRUARY 17, 2022

Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. We know brands with mojo.

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Marketing B2B Branding Data Visualization 209

Product Talk

NOVEMBER 8, 2023

Product leadership coach Petra Wille became fascinated with the idea of Communities of Practice because in her experience, they were the differentiating factor between companies that had successful product orgs and those that didn’t. Which is why we do the Product in Practice series on the Product Talk blog. What do people want?

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Product Research Research Software Books Analytic Tools 303

The Product Guy

JANUARY 5, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Ari is an award-winning executive who has led cross-functional teams to launch dozens of multiscreen products for premier consumer brands. Krishna is an author, enjoys writing blogs and tutorials on anything technology.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Krishna is an author, enjoys writing blogs and tutorials on anything technology. James builds products and services which delight customers and differentiate companies.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Alchemer Mobile

FEBRUARY 14, 2023

When customers don’t hear back from organizations after sharing requested feedback, it destroys relationships, brand, and trust,” said Alchemer CEO David Roberts. Alchemer Workflow helps brands visualize and build continually closing feedback loops. To read Alchemer CEO David Roberts’ blog, click here.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Product-led blog content. Over time, your audience will begin associating the product’s positive attributes with your brand itself, which leads to increased trust and loyalty.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

The Product Guy

FEBRUARY 18, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Ari is an award-winning executive who has led cross-functional teams to launch dozens of multiscreen products for premier consumer brands. Krishna is an author, enjoys writing blogs and tutorials on anything technology.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

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User Testing Product Research Research Software Branding 74

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

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Messaging Research Software User Testing Analytic Tools 111

Intercom, Inc.

FEBRUARY 25, 2021

Then, you need to arrange your customers into groups or personas according to their pain points, their needs, the ways they interact with your brand. How do we really get to know the customer and their needs and expectations, the problem they’re trying to solve, the value they expect to receive from your brand?

Customer Experience 212

Customer Experience User Friction User Testing Customer Feedback 212

Intercom, Inc.

JUNE 6, 2019

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Can you augment those tools with integrations?

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Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

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Product Research User Testing Feedback Software Research Software 98

The Product Guy

MAY 15, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Krishna is an author, enjoys writing blogs and tutorials on anything technology. James builds products and services which delight customers and differentiate companies.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Mind the Product

DECEMBER 24, 2019

If building products is hard, then maybe getting their positioning right is harder, and Vikash Koushik Sreenivasan’s article on product positioning was a much-read blog post this year. He says: “Focusing on the market and its maturity will let you weave a story that stands out, focus on the customer, and differentiate yourself.”.

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Travel Agile Download Framework 151

Userpilot

AUGUST 3, 2022

A brand messaging strategy is an approach chosen by a brand to increase its awareness and boost adoption. A good messaging strategy should have a clear goal, differentiate your brand from the competition, provide personalized messages for a specific audience, and tell the brand story at each stage of the customer journey.

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Research Software Feedback Software Messaging Reporting Tools 98

freshtrax

DECEMBER 11, 2020

How do we differentiate between inspiration and plagiarism? Inspiration is always around us – the natural world, famous individuals, celebrated brands, visual platforms, and the media we consume everyday. This allows the company to save on font license costs, while creating recognition of their brand simply through typeface.

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User Testing Technical Review Customer Experience UX 116

ProductPlan

NOVEMBER 23, 2021

Meg Prater, a managing editor of the HubSpot Blog , explains: “Because this strategy requires companies to slash prices to almost below market value, it’s usually employed by new businesses in a high-growth phase that are prepared to absorb initial losses. Other penetration pricing examples include Starbucks and Gillette. a price war).

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Strategy Data Visualization Customer Experience Systems Review 96

Intercom, Inc.

AUGUST 1, 2019

How have you been able to grow your brand and build the word of mouth momentum? We had this physical card in front of our customer, and that gave us the idea that we could build a brand early. People are willing to try a new brand. Let’s talk about that. All of a sudden, it was, “Well, we’re Brex.” We’re live!

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Userpilot

NOVEMBER 8, 2022

Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. Differentiate your product from other similar products on the market to avoid product parity. Differentiate your product.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

UX Planet

AUGUST 16, 2024

Has your company’s brand identity evolved, calling for a total website redesign to reflect those changes? Most start-ups, lean teams, and major brands employ the DARCI project management framework to set clear expectations for each team member: Decider : Those who’ll make final decisions on the project’s overall direction.

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Analytic Tools Data Visualization Research Software Feedback Software 97

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

DECEMBER 9, 2019

Start-ups and new brands should choose this path to accelerate the testing of their market entry hypotheses if the marketplace offers access to the relevant customer segments. They are sometimes deemed as the sales and marketing channel for brands. Some of these tactics are listed below.

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User Testing Airlines Customer Feedback Customer Experience 78

Usersnap

APRIL 12, 2019

Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Such differentiation applies to any combo of Google fans or prospects. Qualitative. Data Ranges.

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User Testing Research Software Customer Feedback Feedback Software 110

Usersnap

JUNE 24, 2019

Customers today want more from brands. But what can differentiate businesses is the type of experience they offer to the customer. The way they allow them to interact with their brand. . Taking action towards becoming a customer-centric brand will take more than simply declaring your business as one.

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. 60% of consumers say they’ve purchased from a particular brand solely based on its services. Personalized experiences are becoming the industry standard 71% of consumers expect personalization from brands.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

The Product Coalition

FEBRUARY 22, 2023

Running a venture based on such a collection also can ease your way into other NFT business models we will see further down the blog. All it takes to succeed here is a pinch of creativity, a pinch of utilities, and a touch of uniqueness that will be the differentiating factor.

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Research Software Technical Review Customer Experience User Testing 147

Indicative

OCTOBER 8, 2020

To overcome barriers to success in the industry, teams within gaming companies need to look beyond the immediate moment — to work smarter, not harder , to uncover timeless stories that build brand equity while contributing to valuable growth metrics. Launch – Deploy your model into a live environment. freemium to paid subscriptions).

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Data Visualization Analytic Tools Research Software User Testing 145

Product Talk

FEBRUARY 8, 2023

They decided to differentiate between meditators (who have learned Isha’s core meditation practice) and non-meditators (who have not). Pendo allows you to create in-app pop-ups like this one that match the look and feel of your brand. You can read all about how Dan and his team set up Pendo to automate recruiting (in about an hour!)

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Research Software Feedback Software Analytic Tools Customer Communications 256

Userpilot

SEPTEMBER 15, 2022

Use separate words to differentiate the “sign up” and “sign in” processes to avoid confusing users on which action to take first. Signup pages set the tone and establish your brand as a professional, trustworthy business. Add company branding to the sign-up page. Too many fields? Source: Typeform.

Customer Experience 95

Customer Experience User Testing Data Visualization User Friction 95

Intercom, Inc.

AUGUST 30, 2018

Kate: I graduated with a graphic design degree in the late ’90s before there was anything like “user experience” and really got my start in graphic design, advertising, branding, and that kind of stuff. We’re often talking around where should the brand be, where should marketing be, where should product design be.

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Customer Experience Research Software Leadership User Testing 149

Usersnap

DECEMBER 18, 2024

In this blog, were sharing 10 game-changing changelog examples , actionable tips to level up your release notes, and strategies to get your team (and your boss) saying, Thats brilliant! Fix Missing Logo : Missing or incorrect branding details detract from professionalism and might confuse users. Heres what makes it stand out: 1.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Userpilot

OCTOBER 21, 2022

Developing the MVE is not possible without good differentiation and positioning strategies either. What's more, the quality of user experience may be the key differentiator that set your product apart from its rivals. If you're an established brand, your users will have far greater expectations. Book the demo !

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Customer Experience Onboarding KPIs User Testing Customer Feedback 98

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. Apart from price, we can differentiate our products based on superior design, quality, reliability, or services you provide. Act as brand managers. And never stop innovating.

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Data Visualization User Testing Research Software Feedback Software 98