Product Talk

JANUARY 4, 2023

For the past several years, I’ve published a state of the business report as my initial blog post of the year. We had tons of inbound leads, the business was growing, and I felt ready for a new challenge. I’ll still be working with Melissa Suzuno to post twice a month on the Product Talk blog. Happy New Year! Let’s dive in.

Product Research 228

Product Research Software Review Travel Books 228

Intercom, Inc.

AUGUST 25, 2021

Writing has been a core part of Intercom’s DNA since its inception – Des wrote 93 of the first 100 blog posts here on Inside Intercom. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions. We hang them on the walls of our offices. Changing the support conversation.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Userpilot

MAY 19, 2021

How Neil Patel Drives Millions Of Visitors To KISSmetric’s Blog. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

APRIL 25, 2018

Highlight the announcement blog post and Product Hunt app for that week. What’s more, if you disable inbound conversations on the Messenger, and the user has no previous ones, the conversations app won’t appear at all. Or maybe you’ll only show that app when there’s an outage. Big product release? It’s a much more elegant solution.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Intercom, Inc.

JUNE 6, 2019

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. I stumbled into journalism by starting a blog, writing in English about the French tech scene. These are great companies with high inbound volumes. That means more than nine out of ten leads, you’re not buying.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. Quick Re-Introduction to Ellen Juhlin If you’re a longtime Product Talk reader, you’ve taken a Product Talk Academy course , or you’ve spent some time in the Continuous Discovery Habits community , you probably already know Ellen Juhlin.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. Create compelling content to help generate leads.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

MARCH 25, 2020

We’ve written about how you can manage your customer communications in a crisis detailing how you can proactively make it easier for your customers to get the answers they’re looking for, as well as on dealing with the inbound queries that you might be facing. This should lead to fewer conversations and more headspace for your team.

User Testing 160

User Testing Inbound Customer Feedback Customer Experience 160

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. The most common content marketing assets are: Blogs Whitepapers Case studies Videos Infographics Webinars Software demos Customer Testimonials. inurl: blog intext:” podcast marketing” intitle:” content marketing.”. SaaS Marketing Playbook Table of Contents.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

MAY 8, 2019

Source: HubSpot Research, State of Inbound 2018. Three years ago, Meghan would have pointed to the HubSpot blog, academy or sales team as the primary ways that people first discover HubSpot. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. The organizational structure for a B2B marketing team consists of the following: Product marketing team Content marketing team Inbound marketing team Growth marketing team Organizational structure for a B2B marketing team.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

JANUARY 30, 2019

On our blog, the bot triggers after a minute if there’s an upcoming webinar that’s relevant to the blog post, and prompts the reader to sign up. At the end of the flow, visitors are given the chance to speak with the sales team, sign up for a newsletter or check out other resources like our blog or webinars.

User Testing 117

User Testing Webinar Customer Experience Inbound 117

Intercom, Inc.

DECEMBER 12, 2018

Intercom’s blog is the growth engine that powers much of Intercom’s marketing and it in turn is powered by WordPress. WordPress lets users build everything from blogs to full-blown websites with 100s of themes to choose from. In fact, they often have little insight into whether or not reps have actually advanced inbound leads or not.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

JULY 23, 2018

With a high volume of inbound leads, you have a long tail of small accounts that individually are worth less in ARR but collectively could mean a big pay day for your company. I use case studies, demo videos and blog posts to show leads how easy it is to use Intercom and the results our customers have seen.

Customer Experience 151

Customer Experience Messaging Inbound Research Software 151

Intercom, Inc.

DECEMBER 14, 2022

Reduce inbound conversation volume: Increasing the number, efficiency, and effectiveness of your bots means your customers will be more likely to self-serve. . This means they can get faster help – especially if their query can be solved through automation – and reduces inbound call volume for your team.

Data Visualization 104

Data Visualization Feedback Software User Testing Customer Communications 104

eG Innovations

MAY 3, 2021

My colleague, Abhilash recently wrote on his blog “ What is Chaos Engineering & Testing ” about the business benefits and paradigms many of our customers are adopting which gives more context on why you may want to evaluate some of these tips and tricks. There are lots of user guides and blogs on this tool. Citrix Blogs.

Data Visualization 105

Data Visualization User Testing Product Research Testing 105

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. You’re going to have people that come through inbound, they’re going to raise their hand, and you want to talk to them, which are regular inbound processes.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. You can follow her insights from her professional career on her Medium blog. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

NOVEMBER 17, 2021

In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. For instance, since 2004, Saravana had been writing about the Microsoft BizTalk technology on his blog. The blog helped Saravana to connect with a niche audience interested in enterprise cloud technology. A few things helped here.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Intercom, Inc.

MAY 21, 2020

You recently wrote a blog post that talked about how automation helped save Intercom $400,000 , which is not nothing. Ryan: On the other side of things, we have this thing called the Inbound Custom Bot. We’re obviously focusing more on the former today. Kaitlin: Absolutely. But those are the deeper-level metrics that we look at.

User Testing 221

User Testing Customer Experience Data Visualization Reporting Tools 221

Mixpanel

JANUARY 12, 2023

As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. For example, I recently worked on a blog conversion project. It seems inherent that we would start by redoing the blog homepage. Keyword research.

Data Visualization 115

Data Visualization User Testing Product Research Research Software 115

Intercom, Inc.

JUNE 21, 2018

I was sharing what we were doing on my blog at the time. Is it transitioning from inbound to outbound sales? Salespeople might have to do some of that today, but more frequently they’re doing things like writing outbound email, or they’re having inbound conversations inside of a messenger. We sold the company to LegalZoom.

Outbound 183

Outbound Technical Advisors Weak Development Team Customer Experience 183

Dear Strategy

AUGUST 27, 2018

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. So, let’s give that a whirl. You can still find that article by clicking here.

Strategy 53

Strategy Outbound Inbound Marketing 53

Userpilot

NOVEMBER 2, 2023

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. For example, the content team publishes in their blog daily articles on various aspects of SEO, SEM, PPC, and content marketing. Content marketing isn’t limited to blog posts.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

APRIL 8, 2022

Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. PMF survey built with Userpilot. After Product-Market fit comes growth. Once Prowly had a good grasp on a product-market fit, it could focus its attention on growth and scaling.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

DECEMBER 19, 2022

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). Inbound marketing may be the most commonly covered approach but it won’t be a fit for every SaaS company.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

DECEMBER 28, 2022

We’ll be releasing the third edition of the Customer Support Trends Report and announcing it in the blog and newsletter very soon so watch this space. There was Severance on Apple TV, Andor on Disney+ and Product Principles on the Intercom blog! P.S. Keen to get ahead of the competition in 2023? Niamh O’Connor , Brand Editor.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Intercom, Inc.

FEBRUARY 1, 2022

Preparing an adequate knowledge base, help center, or blog with a clear navigation path is vital for empowerment. With 59% of organizations reporting increased inbound volume , gathering customer feedback will help you to find out and address rising expectations directly. For example: Getting started guides for the beginner. .

User Testing 118

User Testing Customer Experience Data Visualization Customer Feedback 118

Business of Software Conference

NOVEMBER 30, 2018

Support : After you make sure that Inbound and Internal receiving is checked. The post The Customer Support Blog Post – Music to Our Eyes appeared first on Business of Software USA. ML (me) : I can’t hover and type in here at the same time. I’m going to cllick on it. Support : OKay. ML (me) : Checked.

Blog 40

Blog User Testing Customer Feedback Customer Experience 40

Userpilot

MAY 5, 2022

In this blog post, you’ll learn: What micromarketing is. Hubspot’s CEO has been credited with creating the inbound marketing term and strategy. There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

The Product Coalition

OCTOBER 21, 2019

Our Product Activities Framework helps you work out who does what in your business The framework splits the activities into three main areas: Strategic; Inbound and Outbound. Inbound activities focus on delivering the product and Outbound activities focus on helping the business sell the product. Minding the gaps?—?

Outbound 64

Outbound Inbound Product Manager Product Management 64

Userpilot

SEPTEMBER 16, 2024

HubSpot – Adding new product offerings HubSpot initially gained traction with its core set of tools for inbound marketing, which included features like SEO optimization, blogging, lead tracking, and marketing analytics. This might include social media, email campaigns , blogging, podcasting, or traditional channels.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Data Visualization 105

Nulab

FEBRUARY 10, 2020

Getting backlinks, i.e. the inbound links that lead to your site from other sources. Advertise on the platforms, provide valuable content (not just retweets or resharing from your own blog), and establish a media personality. Overall, make your visitors, customers, and potential consumers aware that you are there for people.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Userpilot

DECEMBER 15, 2021

Joint webinar/blog post. If having the integration has consistently been a gatekeeper in your sales cycle, promoting it as a part of your value proposition for inbound marketing can be very powerful in generating interest. Reference: Calendly & Webex LinkedIn, Newsletter, & Blog.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

Intercom, Inc.

MAY 10, 2018

Andrew: Brian Balfour was previously the VP of growth at HubSpot, which invented inbound marketing and a bunch of other important concepts. So, I’m going to try to get into a cadence of posting a couple of times a month cadence on my blog, which is andrewchen.co. Brian and I have known each other for a long time.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224