Productside
MARCH 18, 2025
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. In this thought-provoking episode, youll gain: A framework for refining product-market fit without unnecessary pivots.
The Product Guy
NOVEMBER 5, 2024
As product managers, we often focus on the development and success of the products we bring to market. Be Consistent Across Platforms Your brand should be cohesive across various channels—whether it’s your LinkedIn profile, industry blogs, or internal communications.
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Productside
MARCH 20, 2025
This foundation in research and storytelling proved invaluable in her transition into product strategy, where she applies those same investigative skills to uncover user needs, market gaps, and business opportunities. Zero Data Companies entering new markets dont have historical data to analyze.
Intercom, Inc.
AUGUST 25, 2020
On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. Today’s episode is actually about marketing.
Product Innovation Educators
JANUARY 20, 2025
Confusing tasks with key results: An action like “update the blog” is a task, not a key result. Key results should be measurable outcomes that tells the team whether they are making positive progress, like “200 people sign up for the demo after reading the blog post.”
Product Talk
FEBRUARY 19, 2025
It read: Marketing owns defining the ideal customer profile. A few argued that the whole go-to-market team (sales, marketing, customer success) should define the ideal customer profile together. Marketing needs to know who they are marketing to. I was scrolling through my LinkedIn feed and a post caught my eye.
Intercom, Inc.
FEBRUARY 17, 2022
Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.
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