Beyond launch day: How to plan successful B2B product rollouts
Mixpanel
APRIL 18, 2024
Believe it or not, rolling out a new product can be a lot trickier for B2B companies. This fact inherently increases the risk involved with launching new features. B2B launches are very much a cross-functional effort. B2B products often have to appeal to many different personas. And there are several reasons why.
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