article thumbnail

The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. and think that’s what caused their success: Great brand. But great brand is the lagging indicator of success. How does brand help these cohorts?

article thumbnail

Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? February Product Conferences. We are already halfway through the shortest month of the year, but that doesn’t mean you have missed your chance at some quality conferences. What: The largest online product management conference in the world with years of digital experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Product Managers’ take on the Nielsen Norman UX Conference 2019

The Product Coalition

It’s now a vital capability for brands and it’s forecasted to total 100 million jobs by 2050. The Nielsen Norman Group are one of the leading UX consultancies and researchers, sharing best practices around the world. Karen Katz, CEO of Neiman Marcus Group sums this up perfectly: “We are one brand to our customers.

article thumbnail

Don’t Miss These Amazing Speakers at #mtpcon Singapore

Mind the Product

We’re beyond excited to be bringing our flagship conference #mtpcon – the world’s biggest and best product conference – to Singapore on March 25-26. All our conferences sell out so don’t miss out and grab your workshop tickets and conference tickets today! Workshop Presenters.

article thumbnail

Podcast: Don’t Worry About Being Cool with Petra Wille

Mind the Product

One of the co-organisers of the MtP Engage conference in Hamburg (and a featured speaker at the Leadership Forum this year), she gave a talk a while back on Egoless Product Development. Even if your brand is cool. and at conferences across the US and Europe. Even if your brand is cool. Applying the Kano model.

article thumbnail

Remote Discovery – Teresa Torres on The Product Experience

Mind the Product

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. and at conferences across the US and Europe. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. and at conferences across the US and Europe.

article thumbnail

How To Rock Your Workshops – Jonathan Courtney on The Product Experience

Mind the Product

How to use Social Media to build your brand. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. and at conferences across the US and Europe. How to use Social Media to build your brand. and at conferences across the US and Europe.