Alchemer Mobile

NOVEMBER 22, 2024

Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates. Your customers expect a seamless, branded experience across all touchpoints. With Alchemer, you can customize every touchpoint to match your brand identity.

Feedback Software

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

Product Marketing

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.

Finance

Lenny Rachitsky

JULY 13, 2025

Why differentiation is the #1 predictor of startup success (with the 2x2 framework that you can use with your team) 3. What you’ll learn: 1. The step-by-step Foundation Sprint process that compresses three or four months of validation into two days—including templates you can use immediately 2.

User Testing

Alchemer Mobile

FEBRUARY 26, 2025

By continuously improving their products and services based on real customer feedback, they can differentiate themselves in crowded markets. Over time, this responsiveness drives long-term success and brand loyalty. This is evident in the fact that brands with strong omnichannel customer engagement grow revenue 9.5%

User Testing

The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value.

Differentiation

Modus Create

NOVEMBER 7, 2024

Maintain a competitive edge in markets where compliance is a key differentiator. Enhanced brand reputation and customer trust Your brand's reputation is intrinsically linked to your ability to protect sensitive information and use AI ethically. Avoid expensive legal battles and regulatory investigations.

Reporting Tools

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking

Product Talk

MAY 14, 2025

Its a whole other challenge to identify brand-new products to offer. The difficulties you face from going to 0 to 1understanding your customer, identifying what will differentiate your product, building early versions of that product, and actually finding customers to use it? Its one thing to iterate on an existing product.

Product Research

Product Innovation Educators

DECEMBER 30, 2024

The Evolution of Product Management Product management as a discipline has a rich history dating back to the 1930s when it emerged as “brand management” at Procter & Gamble. Applying Product Management Knowledge in Practice Understanding the seven knowledge areas is just the first step in achieving product mastery.

User Testing

Lenny Rachitsky

FEBRUARY 25, 2025

Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company. This usually relates to unique competencies or pre-existing advantages the team/company might have (e.g.

Strategy

Usersnap

DECEMBER 18, 2024

Visual Walkthroughs for Immediate Understanding Every update is paired with visuals or videos, like the custom feedback branding update, showcasing how users can personalize their feedback tools. Fix Missing Logo : Missing or incorrect branding details detract from professionalism and might confuse users.

Data Visualization

Userpilot

FEBRUARY 24, 2025

As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services. Who would be the best fit for this job? Product managers with ads or performance marketing experience.

Analytic Tools

UX Planet

MAY 27, 2025

Here at Lollypop, we assist brands in creating products that streamline and personalize e-commerce experiences for people worldwide. It guarantees that your brand will remain current as well as shine brightly. The real differentiator is our unwavering commitment to your success and our expertise in UX Research & Design Services.

Data Visualization

Product Innovation Educators

FEBRUARY 3, 2025

The company believed focusing their energy on one brand would help them compete more effectively. They decided to keep both brands and reframe their marketing. Like the Snickers/Milky Way example, are there ways you could better differentiate your product by focusing on the specific job it does for customers?

User Testing

Userpilot

MAY 30, 2025

We built Userpilot to give product and growth teams everything they need to launch interactive product tours and support the sales process by highlighting differentiators in self-serve demos. Its doable, but worth knowing upfront if your brand team has strict design standards. You also get lightweight feedback tools like NPS.

Analytic Tools

Sachin Rekhi

JANUARY 11, 2025

At the brand Olay, the winning aspirations were defined as market share leadership in North America, $1 billion in sales, and a global share that put the brand among the market leaders. Take, for example, the Bounty paper towel brand. Martin believes that having a winning aspiration is critical for success.

User Testing

Reveal

JUNE 24, 2025

However, when that experience is embedded directly into your app, it becomes a true product differentiator. Developers can manage feature visibility, user permissions, and branding directly in code. Conclusion Self-service BI has become an expectation, not a differentiator. The future of BI moves beyond self-service.

Embedded Analytics

Gainsight

JANUARY 23, 2025

In a world where businesses are shifting to subscription and as-a-service models, delivering real value to customers is the ultimate differentiator. Youve got to make sure your customers find real value and fall in love with your brand over and over again. So, no matter your industry, its no longer enough to just deliver a product.

Research Software

UX Planet

JUNE 23, 2025

Use additional visual cues to differentiate interface elements. Similarly, in the bottom navigation, a subtle colour change is being used to differentiate the selected icon from others. Of course, you could take things further by adapting the visual style to suit a particular brand personality if needed. Let’s make them clearer.

Vision

Modus Create

JULY 24, 2025

The AWS Life Sciences Competency differentiates Modus Create as an AWS Partner with validated technical proficiency, regulatory alignment, and a strong record of customer success. Our global team of strategists, designers, and technologists has created powerful digital experiences for some of the world’s biggest brands.

Technical Review

Arkenea

AUGUST 10, 2025

Rather than replacing physician judgment, these systems augment decision-making by highlighting patterns in patient data, suggesting differential diagnoses, or alerting providers to potential drug interactions. AI-powered diagnostic assistance tools are integrating seamlessly into clinical workflows through thoughtful UX design.

Healthcare

UX Planet

JUNE 30, 2025

Source: The Financial Brand / MMA Banks around the world rolled out AI-powered personalization features in 2024. In markets like the US and UK, which we highlighted, AI became a key differentiator among competitors: those who leveraged it wisely reaped reputational gains, while those who lagged faced pressure to catch up.

Data Visualization

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? What is different, special here? will you leverage?

Reporting Tools

Reveal

JUNE 27, 2025

It blends into your app, scales with your architecture, and reflects your brand without adding overhead. Reveal transforms BI from a separate system into a product-native experience —with full control over branding, UX, and data delivery at scale. Instead, they match your product’s branding, layout, and interaction model.

Embedded Analytics

Roman Pichler

JANUARY 12, 2017

This means that the first iPhone was clearly differentiated. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently. Use the Strategy Canvas not only for brand-new products. When comparing the two lines, we see that the they diverge.

Strategy

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. So how to differentiate your restaurant from others? The answer lies in restaurant branding and marketing strategies. What is restaurant branding?

Branding

The Product Coalition

JANUARY 24, 2023

Ways you can innovate and make your digital products stand out. Continue reading on Product Coalition »

Differentiation

The Product Coalition

FEBRUARY 27, 2023

Learn about how consumer companies compete for control of portions of markets by launching variants that customers love. Continue reading on Product Coalition »

Differentiation

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. So it’s no surprise that storytelling has become such a popular part of brand marketing. This trend gets at a central truth: we like hearing stories.

Data Visualization