Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

Data Visualization 267

Data Visualization Marketing Advertising Analytic Tools 267

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. To read more about this and how you can elevate your CX strategy in the future, download our Quick Guide to Transforming Your CX Strategy with Open Text Analysis!

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Productside

MARCH 6, 2025

Sometimes you buy a rival to scoop up its customers or to leapfrog into a new market segment. Top Drivers for M&A Rapid Growth When organic increments arent enough, buy that chunk of market share. Get Your PM Leader First 90 Days template pack Download Now When Integration Feels Like a Circus Day 1 is everything, Brian said.

Technical Review 177

Technical Review Software Review Development Team Review Product Manager 177

Intercom, Inc.

MARCH 23, 2018

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. Despite being almost 100 years old, Scientific Advertising by Claude Hopkins remains one of the best books on sales and marketing ever written. Hopkins was the Seth Godin of the 1900s.

Books 220

Books Marketing User Testing Analytic Tools 220

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Drive downloads. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. App store optimization goals. ASO essentials.

Feedback Software 246

Feedback Software User Testing Marketing Strategy 246

Product Innovation Educators

JULY 18, 2022

Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. 3:21] How do you view the value of pure research and market-driven research? We look for sensors to sense the market need.

Research Software 284

Research Software Feedback Software User Testing Marketing 284

Alchemer Mobile

MARCH 16, 2021

These changes were driven by a variety of unprecedented factors due to the coronavirus epidemic, which catapulted mobile app downloads, usage, and corporate investment. Brands shifted focus to improving long-term retention. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here.

Travel 261

Travel User Testing Research Software Feedback Software 261

Intercom, Inc.

MARCH 21, 2018

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. With in-app marketing, less is more.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Alchemer Mobile

MAY 12, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. The housing market had a wild year. Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

FEBRUARY 21, 2025

You can download the free, comprehensive e-guide, here. Marketing Teams For Marketing, open text analysis reveals how customers perceive your brand, product, and services. It empowers Marketing to answer questions such as: What do customers genuinely like about our product or service?

Customer Feedback 113

Customer Feedback Feedback Software User Testing Data Visualization 113

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Alchemer Mobile

MAY 4, 2022

From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. Our guide, How to Measure, Analyze, and Use Mobile Customer Sentiment, will help you improve product experiences, inform marketing campaigns, and beat your competition. Download your copy today.

User Testing 245

User Testing Customer Feedback Customer Experience Download 245

Product Innovation Educators

AUGUST 21, 2023

Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the Vice President of Product Management & UX Design at Thrive Market, the health-first membership for conscious living. Summary of some concepts discussed for product managers [2:17] What is Thrive Market?

Product Research 247

Product Research User Testing Marketing Research Software 247

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Simply put, we market our product to our current customers. If you’re lucky, the signups will start pouring in.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Alchemer Mobile

MARCH 14, 2022

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, discusses customer love with Jeff Shulman, a professor of marketing at UW’s Foster School of Business and the founder and co-host of the podcast, How To Succeed In Product Management. Every little bit helps as we work to get this show up and running, so we appreciate it.

Download 244

Download Branding Product Manager Product Management 244

Alchemer Mobile

MARCH 22, 2022

Download the full 2022 Benchmark Report here. Food and Drink brands who looked at retention through Fans and Risks segments made exceptional strides, particularly in long-term retention. In 2020, many Food and Drink brands increased their mobile offerings and wanted to get more feedback than they’d ever had before.

Reporting Tools 264

Reporting Tools User Testing Data Visualization Feedback Software 264

Alchemer Mobile

MARCH 29, 2022

Due to ease of use, people getting into a groove of at-home fitness, and quick access to information on the go, consumers stuck around, and Healthcare brands saw improved retention and engagement opportunities throughout the year. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here. Popular phrases.

Healthcare 262

Healthcare User Testing Feedback Software Customer Feedback 262

Alchemer Mobile

APRIL 11, 2022

While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco. In this episode, Kat and Robi talk about why community and emotional connection are the keys to brand evangelists whether it’s a shoe brand, DJ, or football team.

Download 246

Download Branding Naming Strategy 246

Alchemer Mobile

MAY 18, 2022

Brands in Business Services had varied experiences in 2021. Brands working in monitoring and security faced hurdles more in-line with regular marketplace patterns. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Consumer sentiment.

Data Visualization 264

Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

APRIL 5, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. When Finance brands segmented interactions based on shifted emotions, their 30-day retention for both Fans and Risks increased to 87%; 90-day retention for both Fans and Risks increased to 82%; and annual retention for Fans increased to 67% and to 61% for Risks. Download your copy here.

Finance 261

Finance User Testing Feedback Software Research Software 261

Alchemer Mobile

JUNE 8, 2022

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. Download the guide today ! DOWNLOAD THE GUIDE TO ACCESS VOC TEMPLATES AND LEARN HOW TO CREATE YOUR OWN VOC PROGRAM. What you’ll learn. What is VoC. How companies use VoC data

Data Visualization 241

Data Visualization Customer Experience Customer Feedback Download 241

Alchemer Mobile

FEBRUARY 26, 2025

By continuously improving their products and services based on real customer feedback, they can differentiate themselves in crowded markets. Over time, this responsiveness drives long-term success and brand loyalty. This is evident in the fact that brands with strong omnichannel customer engagement grow revenue 9.5%

User Testing 130

User Testing Customer Feedback Feedback Software Data Visualization 130

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context. It’s all about context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

Alchemer Mobile

APRIL 14, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. When asked, consumers of Music apps generally loved their brand experiences: the category averaged an extremely high Love Percent at 81% (64% overall). Mobile Marketing Tips for Lifestyle Apps. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE.

Feedback Software 278

Feedback Software User Testing Technical Review Customer Feedback 278

Alchemer Mobile

MAY 19, 2022

Brands in the Utilities industry faced various hurdles throughout 2021. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Consumer sentiment.

User Testing 264

User Testing Feedback Software Data Visualization Customer Feedback 264

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. This might be to generate revenue, achieve a profit margin, reduce cost, increase productivity, or strengthen the brand.

Systems Review 168

Systems Review Product Strategy Strategy Product Research 168

Alchemer Mobile

APRIL 20, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. eCommerce brands were in a boon last year, and they capitalized on engaging with the increased volume of consumers through their mobile experiences. When brands talk to more people, they get a more realistic picture of sentiment; in this case, consumers’ responses were more positive.

User Testing 243

User Testing Feedback Software Customer Experience Customer Feedback 243

Product Innovation Educators

OCTOBER 19, 2020

You can be a great brainstorming resource to help Marketing or a naming consulting. . Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. Alexandra has created names or renamed many brands and products you would recognize, including the Wendy’s Baconator.

Naming 307

Naming Branding Customer Experience Consulting 307

Roman Pichler

SEPTEMBER 13, 2022

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. These may include financial goals like a revenue target as well as acquiring new knowledge and developing the brand. Making these choices requires you to say no to ideas and suggestions.

Product Strategy 352

Product Strategy Strategy Vision Product Research 352

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. What does the buying journey look like? Let’s chat.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Carry out qualitative market research like direct observation and problem interviews.

Vision 347

Vision User Testing Product Research Research Software 347

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. Written by Alex Kreger and UXDA team Industry Disruption UXDA has witnessed how quickly markets can shift when a more compelling digital experience arrives: Netflixs streaming overtook Blockbusters rentalmodel.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing? This communication framework works for marketing and internal communication, like motivating people around a new project. If you just list your features, you won’t win in the market.

Framework 236

Framework Marketing Transportation Product Manager 236