Centercode

JULY 28, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.

User Testing

Centercode

JUNE 27, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

User Testing

Gainsight

APRIL 11, 2025

It may seem daunting at first, but you probably already have a solid content library within your company that lives in silosyour blog, support articles, customer stories, ebooks, etc. Personal brand-building opportunities. Your first job is to get all that good stuff in the community in a useful, searchable way.

Customer Feedback

The Product Guy

AUGUST 10, 2017

People who donate their time to take a survey might have a very strong opinion – one way or another – about the product or brand. You may buy this ebook at [link]. However, how close will that sample be to the product’s real user base?

User Testing

Product Innovation Educators

FEBRUARY 1, 2021

We evolved from infographics to motion graphics, interactive eBooks, and other visual media. Visual storytelling makes a huge difference for businesses because audiences want to get to know the brands they’re buying from, but they often don’t want to take the time to read content that delivers authenticity and transparency.

Data Visualization

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation

Alchemer Mobile

AUGUST 24, 2021

Today’s consumers look for the simplest experiences offered by brands In fact, 86% of consumers are more likely to purchase when they are not overwhelmed with confusing information. Download the free eBook: 6 New App Marketing Metrics. This is not a new concept, by any means.

Analytic Tools

The Product Guy

MARCH 14, 2017

If you want to learn more about UX you can also download our ebook: a product manager’s guide to UX design. They have Berlin, London and US-based startups within their clients, as well as international brands like HBO. About the Author. David Pasztor designs digital products for more than 10 years.

User Testing

Userpilot

SEPTEMBER 20, 2022

A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. WoM marketing improves brand visibility by getting many people to talk about your brand. WoM marketing also builds trust in brands by providing proof of their usefulness.

Feedback Software

The Product Coalition

MARCH 1, 2022

With so many brands not taking advantage of customer feedback to boost sales , it’s possible the benefits of such an approach aren’t well understood. It will build trust in your product and brand Very few products rely on a single purchase alone. and we’ve packaged it all up in an easy-to-digest ebook format.

Feedback Software

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Brand Foundation.

Branding

The Product Coalition

NOVEMBER 19, 2020

Translating the Language of Seasonal Allergy into Something Visual & Fun Big brands like Taisho Pharmaceutical have started to build highly visual and engaging digital experiences specifically around pollen levels. For those that want to go deeper, check out this eBook: Business Innovation & Seasonal Allergies.

Research Software

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing

Intercom, Inc.

FEBRUARY 17, 2022

In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. Here are a few key takeaways: You can usually discover the brand’s voice by talking to the passionate, excited, hard-working employees in your company. Short on time?

Marketing

Userzoom

MAY 12, 2020

In our brand new ebook, How COVID-19 is changing the digital healthcare landscape , UserZoom’s team of digital healthcare solutions experts provide a detailed look into how healthcare organizations are using UX research to rapidly adapt—and continue to hit business goals—during this crisis-driven economy. Download ebook.

Healthcare

Alchemer Mobile

FEBRUARY 20, 2020

And people are emotionally invested in brands. To do that, keep reading below or check out our free eBook to learn how to light up that silent majority and gather a more accurate understanding of the voice of the customer. Emotion is at the heart of understanding, measuring, and improving our relationships. How to Improve Your App Now.

Feedback Software

TSIA

SEPTEMBER 13, 2017

I’ve written this ebook to help technology companies of all types get an overall view of what customer success means, how its performed, and how to tell when you’re doing it right. Whether you’re brand new to the concept or just need a refresher, this ebook can be your reference to all things customer success.

Reference

The Product Coalition

FEBRUARY 5, 2021

So, we began by focusing on the supply (fashion e-commerce brands.) We decided to start by targeting smaller fashion e-commerce brands since we figured they would be easier to get in touch with compared to large fashion e-commerce brands. We determined that like most marketplaces, ours would be supply-constrained.

Research Software

Userpilot

FEBRUARY 4, 2023

TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future. First of all, it strengthens the relationship between your brand and its customers. Users are fast to form opinions on brands and slow to change them.

User Testing

TSIA

OCTOBER 28, 2015

In case you missed it, I unveiled my brand new ebook at the conference, “How to Avoid the 5 Most Common Mistakes Made in Managed Services.” I hope you learned a lot about Growing Customers Successfully and came away feeling eager to start applying the lessons learned to your business.

Download

The Product Coalition

SEPTEMBER 29, 2020

Think about your personal brand Everything you do as say, especially in front of the people you work with day-to-day, affects their opinion of you. Many product people like to increase their credibility by working on their personal brand. Active listening can mean asking questions, following up on points, or even taking notes.

Product Manager

UserTesting

OCTOBER 8, 2019

Download your free version of our ebook, Design thinking for product teams. We’ve entered the Experience Economy —where everything customers interact with compounds to form a lasting impression of a brand, good or bad.

Download

The Product Coalition

MAY 29, 2020

They need to feel a connection with a brand at a more personal level. Storytelling is a perfect tool to add more empathy into your brand marketing and get more loyalty from a target audience. Try to make your brand the best answer to customer needs. It’s the epoch of storytelling now. The story that resonates with them.

B2B

Product Innovation Educators

OCTOBER 24, 2016

As an example, look at the Samsung brand. It’s a company that uses its brand across many different product families. Paul’s free eBook, Product Line Strategizing and Roadmapping. A line of products has a common thread of several products that share at least one platform. Multiple product lines could create a product family.

Research Software

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Become their trusted advisor, and the rest will follow. So who is right? Let’s start from the beginning.

Education

UX Planet

FEBRUARY 26, 2024

It also does not mean you can’t draw ideas and inspiration for your project by reading articles, brand stories, or tweets. ? Steve Jobs Archive — Ebook If you don’t know this lovely book website by now, where have you been? I highly recommend brand designers read pretty much all of his books (especially ‘The Brand Gap’).

Research Software

UX Studio: Product Management

OCTOBER 26, 2017

Value returning visitors or customers a bit more than brand new users. Their loyalty allows for price changes more easily because they already trust the brand. They will try out new features first. What to Do With Retention Rates. So the set-up analytics calculated retained users to find, say a 23% retention rate; great.

Customer Experience

Centercode

FEBRUARY 11, 2021

Anything less than a perfected product might sink your brand reputation. Other studies showed 2 out of 5 consumers are delaying large purchases , while 1 in 5 is actively researching brand and product choices before buying. One report showed that 1 in 3 customers would switch brands after a single bad experience.

User Testing

Alchemer Mobile

MARCH 17, 2020

Given this, product managers are being trusted with more and more responsibility to push the brand vision forward and maintain focus throughout quickly-changing priorities. Yet, most brands are making major decisions based on feedback from less than one percent of their customers. Challenge #7: We don’t get enough customer feedback.

User Testing

Intercom, Inc.

NOVEMBER 3, 2022

I think the name has worked out quite well for us in being able to build a brand. Liam: I think that’s one of the things branding early. So much of it has been brand-led and we were really inspired by it. We’ve got an ebook on our website, so I encourage people to check it out. If you can, it is the way to go.

Feedback Software

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Become their trusted advisor, and the rest will follow. So who is right? Let’s start from the beginning.

Education

Userpilot

AUGUST 17, 2024

Click funnel vs landing page A landing page is a standalone web page designed with a single, focused objective: to get visitors to take a specific action, such as signing up for a free trial or downloading an ebook. The objective is similar to what click funnels help you achieve. Access the report.

Research Software

Userpilot

MARCH 28, 2022

Content marketing involves creating and distributing engaging content to drive product/brand awareness, solve customer pain points, and eventually, generate demand. This is one of the easiest ways to get people to know and trust your brand, which in turn increases their chances of picking you over competing products. Source: Userpilot.

Product Marketing

UX Studio

OCTOBER 18, 2018

This way we even improve the brand we are working on as we crystallize the character or personality of the product by working on the microcopy. Building the brand of the particular product. Always keep asking “why”, and sooner or later you will get the statements about the brand. Describe the brand’s personality type.

UX

Userpilot

AUGUST 30, 2023

Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. In many cases, this means downloading a lead magnet like an ebook or engaging with high-intent pages on your website. Why is customer acquisition important? Hacker News.

Research Software