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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 256
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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. How can financial brands meet these expectations?

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2021 Mobile App Engagement Benchmark Report

Alchemer Mobile

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater.

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How “My First Sony” Created True Brand Loyalty

The Product Coalition

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

Branding 158
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The Top Mobile App Trends from 2020

Alchemer Mobile

COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. For example, we’re seeing this with a lot of our media and entertainment customers. Personalization.

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Velocity’s Doug Kessler on bringing the mojo back to content marketing

Intercom, Inc.

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?

Marketing 209
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Media Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. star rating, with many more one-star ratings than other subcategories in Media and Entertainment. Mobile Marketing Tips for Lifestyle Apps.