Branding Events Startups Strategy 
Intercom, Inc.
JUNE 13, 2018
Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. But that misses a few important qualities that only live events can offer. To do that, it’s not enough to replicate textbook marketing strategies. Events rely on difference. Staging events to remember.
Andrew Chen
FEBRUARY 6, 2024
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.
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The Product Coalition
JULY 28, 2020
The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values.
The Product Coalition
FEBRUARY 27, 2023
YML partnered with Champion to evolve the iconic brand for a new generation. Fueled by product insights and strategy, the work exceeded every key metric. These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc.
Andrew Chen
JULY 25, 2022
Why you’ll need to rethink your user growth strategy. Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. For startups, the bar for raising the next round just went way up, as many investors are waiting out the turbulent market. High growth and high burn are fine.
Intercom, Inc.
MARCH 11, 2021
As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.
Userpilot
MAY 3, 2022
Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.
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