The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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User Testing Product Research Product Marketing Customer Experience 143

ProductCraft

JULY 1, 2021

This week on Product Love, I picked up my previous conversation with Anneliese Olson, General Manager & Global Head of Printing Category at HP. If you haven’t checked out that episode, we talked about her experience in doing product marketing and management projects in 25 countries.

Management 52

Management Management Product Marketing Marketing 52

ProductCraft

JUNE 16, 2021

This week on Product Love, I sat down with Anneliese Olson, General Manager & Global Head of Printing Category at HP. Anneliese started her career as a market research analyst, and she conducted numerous product marketing and management projects in 25 countries.

Product Research 52

Product Research Market Research Management Management 52

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Marketing 130

Marketing Data Visualization Workshop B2B 130

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Data Visualization 130

Data Visualization Workshop B2B Product Marketing 130

Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

User Testing 142

User Testing Product Marketing Marketing Product Research 142

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 97

Research Software Analytic Tools Feedback Software Data Visualization 97

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 55

Analytic Tools Feedback Software Research Software Customer Communications 55

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. We learn from them.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Mind the Product

FEBRUARY 27, 2018

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure. Interest.

User Testing 99

User Testing Product Research Product Marketing Testing 99

ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market. How to Measure Product-Market Fit.

User Testing 85

User Testing Product Marketing Marketing Research Software 85

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But you do need to choose.

User Testing 105

User Testing Workshop B2B Leadership 105

Alchemer Mobile

DECEMBER 16, 2020

While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category. But the competition is fierce, and the finance app category is packed. Inform or validate your product roadmap.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago. Many startups fall into this category.

Education 113

Education Marketing Weak Development Team User Testing 113

Product Management University

AUGUST 15, 2023

Those market segment priorities are just as valuable for product marketing and sales as they are product management. The only thing that changes is the prioritization process that feeds your product roadmaps and backlogs. How does portfolio management impact product marketing and sales?

Product Management 246

Product Management Product Manager White Paper Management 246

Intercom, Inc.

FEBRUARY 14, 2019

It might be to launch a new product, to define a new category or to hit $1M in revenue. You hit your goal – you launched that new product, defined that new category, hit $1M in revenue. Your next big product is probably right in front of you. Find product market fit again and again.

Strategy 188

Strategy User Testing Download Product Research 188

Intercom, Inc.

NOVEMBER 3, 2022

By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver. While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. Eliminating friction.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Product Management University

MARCH 16, 2023

This approach is typically utilized by product management teams that practice some version of the Agile methodology. What is in a Product Backlog? The specific tasks found in a product backlog will, vary based on each individual product, but they generally fall under similar categories.

Customer Feedback 246

Customer Feedback Customer Experience Roadmap Agile 246

The Product Coalition

MARCH 13, 2022

Your Customers Don’t Want Your Product Of course, eventually, they do. They seek a solution for their problem, and depending on the maturity of your category and how innovative your product is, they may or may not know what kinds of solutions exist. But the product will surely change! But that’s not how it begins.

Feedback Software 157

Feedback Software Demo Data Visualization User Testing 157

Userpilot

AUGUST 30, 2023

This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. The 2023 edition is the biggest so far, with 20 speakers and four categories. Product growth speakers.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

The Product Coalition

JANUARY 4, 2021

Many startups fall into this category. When the iPhone first came out, it fell into this category. Other examples in this category are Google Docs, Airbnb, Uber, and Salesforce CRM when it first came out. If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed.

Education 145

Education Marketing Weak Development Team Advertising 145

Haines-Group

OCTOBER 30, 2023

Prioritization Systems You need a prioritization methodology to rank the potential initiatives or products in which you will invest (or not) and, at a more granular level, to rank the features planned for a product. KANO The core of the KANO model is its classification scheme which, similar to MoSCoW, buckets features into categories.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Bogdan Coman Says

JUNE 27, 2019

To understand the hype and the social perception over a topic, a starting point can be following the appropriate hashtags on LinkedIn, Medium, Refind, Reddit, Quora… Or ask a friend :) In the image above, the Connected / Smart Home category is mapped by Gartner among its peers within Emerging Technologies space. Depends on who’s asking.

Research Software 40

Research Software Product Marketing Marketing User Testing 40

Product Management University

FEBRUARY 12, 2021

In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. What is a Product Portfolio SWOT Analysis? It’s simply a matter of exerting more marketing and sales effort to seize the opportunities. Make it actionable by comparing your S.W.O.T.

Data Visualization 147

Data Visualization B2B Customer Experience Customer Feedback 147

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Management University

MAY 11, 2020

Just for clarification, your products remain horizontal but positioning and messaging is vertical and emphasizes combinations of features (across products) that produce the most desirable outcomes in each vertical. 3 Signs That Product Paralysis is Imminent. Your View of the Market is Limited to Horizontal Product Categories.

Banking 130

Banking Customer Feedback Messaging Positioning 130

Product Management Unpacked

SEPTEMBER 29, 2021

In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Establishing and cultivating product-market fit across product category stages – early market, growth, scale and maturity – are important parts of a product manager’s job.

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Product Innovation Educators

MARCH 21, 2022

My last role at Facebook was as a product manager in the Facebook Reality Labs, which is now Meta. The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product. We had to learn everything again.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them.

Framework 107

Framework User Testing Customer Experience Definition 107

Userpilot

AUGUST 31, 2021

Hot Topics – From Deep Innovation, Team-Led Growth, Killing Features, to the Challenges in Product Marketing & Management in 2021. This year, we have divided the topics of presentations into six exciting categories: Product Analytics. Product Operations. Product Growth. Product Marketing.

Onboarding KPIs 93

Onboarding KPIs Workshop Customer Experience Product Research 93

The Product Coalition

JUNE 1, 2023

Meanwhile, influencer marketing involves upping the ante by partnering with sources of influence within your target audience who have similar interests in your product category and large followings in your target market. Customers need to get to know your product. Create valuable content.

User Testing 117

User Testing Customer Experience Customer Feedback Onboarding KPIs 117

Mixpanel

JANUARY 17, 2024

For this edition, we dove into product usage data from over 7,700 Mixpanel customers and 11.7 trillion anonymous user events, our biggest benchmarks analysis ever, to reveal how both average and best-in-class companies performed on acquisition, retention, engagement, and marketing performance metrics over the last couple of years.

Data Visualization 59

Data Visualization Reporting Tools Analytic Tools Customer Feedback 59

Pragmatic Marketing

DECEMBER 3, 2019

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “Product marketers can make themselves an invaluable stakeholder to the process by: 1.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “Product marketers can make themselves an invaluable stakeholder to the process by: 1.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

The Product Guy

APRIL 21, 2019

To visually show one of the main responsibilities of a product manager, the graph below shows product lifecycle stages, including launching new products (introduction), adding product enhancements (during growth stage), and discontinuing products (during a decline stage). to understand special requests.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then joined Square, where she led the launch of the Square Stand. Read This First. Read This First.

Branding 52

Branding Startups Marketing Consulting 52