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The Power of Differentiated Value Crafting a Winning Sales Pitch

Business of Software Conference

This unique reason is your differentiated value. Why is Understanding Your Differentiated Value So Important? When you don’t clearly understand and communicate your differentiated value, a few problems appear: You Sound Like Everyone Else Without clarity on what makes you different, your message becomes generic.

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The Future of Product Marketing: Customer-Centric Strategies Will Define Succes

Innovatemap

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Sometimes, these rarely mentioned needs represent the greatest opportunities for competitive differentiation. She regularly presents at leading industry conferences such as the Front End of Innovation Continued and The Market Research Event Continued. Carmel is passionate about the intersection of psychology and business.

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How to Conduct a Competitor Analysis: A Practical Guide for Product Managers

BrainMates

This can help highlight potential whitespace or opportunities to differentiate. annual reports) Observable data : Derived from observation and synthesis (e.g. pricing, campaigns) Opportunistic data : Gathered through conversations or informal channels (e.g. Step 5: Compare Competitors with Your Offering Now its time to interpret the data.

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Positioning in the Age of AI: What Founders Need to Know

Business of Software Conference

AI Is Not a Differentiator April made it clear: saying you use AI doesn’t set you apart anymore. “I don’t think that saying you’re taking advantage of AI is differentiating at all,” April said. So while AI may not differentiate you, it might still be essential to your sales pitch.

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Strategies to mitigate AI security and compliance risks

Modus Create

Maintain a competitive edge in markets where compliance is a key differentiator. He actively contributes to the community, organizing Connecticut's BSides conference since 2011. This way, you position your organization to: Adapt quickly to new regulations without disrupting operations.

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Special: The 7 Knowledge Areas of Product Mastery in 2025 – with Chad McAllister, PhD

Product Innovation Educators

Professional Development Opportunities There are various ways for product managers to continue their professional development: Method Description Benefits Certifications Formal recognition of product management expertise (e.g.,