Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were.

Startups 201

Startups Feedback Software Marketing Strategy 201

Userpilot

OCTOBER 15, 2021

Product launch emails are a way of communicating with your existing customers. They keep them up to date with a current product's latest developments, including new features, and the launch of an upcoming product. Launch messages are all about building anticipation. There are seven types of messages you can use.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Business of Software Conference

NOVEMBER 1, 2018

Business of Software Conference USA 2018 – Some Highlights. The 12th Annual Business of Software Conference USA took place in Boston, MA, last month – October 1-3. Rahul Vohra – The Product-Market Fit Engine. What an incredible few days. Jared Spool – Design Metrics That Matter.

Software Review 53

Software Review Magazine Workshop User Testing 53

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. Eugene Oh provided an outstanding presentation sharing insights from his experience as the [International] Product Marketing Lead at Square.

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Userpilot

SEPTEMBER 14, 2023

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs. What are your current pain points?

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Business of Software Conference

AUGUST 10, 2023

They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. Their reliance on established sales and marketing playbooks worried Steve. They were given his support to do something different.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Andrew Chen

FEBRUARY 15, 2016

I recently was interviewed by Tim Chang , Managing Director of the Mayfield Fund at the Manifesto conference. You must put in the hard work to build a framework that is situationally right for your product. It was the embodiment of a direct response marketer combined with a product manager that had a deep focus on analytics.

Analytic Tools 71

Analytic Tools Systems Review User Testing Customer Experience 71

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Best reports, statistics, and product benchmarks.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Product Management University

SEPTEMBER 24, 2019

If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Here’s one of the biggest problems in B2B, especially with technical products.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

The Product Coalition

MARCH 27, 2022

Photo by cottonbro from Pexels In the last ProductX conference, the giveaway that the participants got at the end of the day was a potted plant. implemented them and took them to the market. You can’t always know in advance what will work, and you might need to repeat yourself many times until the message sinks in.

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

Gainsight

NOVEMBER 9, 2020

This is part 7 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic , loves MarioKart. We go big and announce it to the entire market. But Eve Alexander, Sr.

Product launches 59

Product launches Customer Experience Webinar Messaging 59

bpma ProductHub

DECEMBER 12, 2016

I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. Heck, you could even start your own startup (after all, you do know a thing or two about product-market fit and how to create products, don’t you?). Wrapping it up in a bow.

Research Software 150

Research Software Product Management Product Manager Startups 150

Bain Public

MAY 25, 2019

Paul has a strong business track record, a unique message worth hearing and a natural speaker/storyteller. Unlike traditional conference formats, ProductCamp is an "unconference" where participants choose the topics that will be presented. The challenges of product development are not about products.

User Testing 40

User Testing Customer Experience Consulting Leadership 40

Business of Software Conference

JULY 29, 2019

At every Business of Software Conference we record the talks so that you, the great people of the internet, can join in the feast of learning that our attendees get to gorge themselves upon. Product & UX. Sales & Marketing. 2 – Product & UX. 17 Talks From Seasoned Entrepreneurs. Building Teams.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

Bain Public

JANUARY 4, 2020

They annually offer over 40,000 leadership positions and delivers over 500 power conferences. Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy. During his workshop, Paul Ortchanian will focus on learning how to create actionable, product-centered roadmaps.

Workshop 52

Workshop User Testing Leadership Customer Experience 52

ProductPlan

DECEMBER 2, 2020

As such, I’m passionate about sharing my experience with future product leaders to build successful products that solve real customer problems. It started with my top passions of market validation and product-market fit. It’s frustrating to see new startups and products fail. That was my mindset.

Roadmap 59

Roadmap User Testing Leadership Travel 59

Bain Public

JUNE 19, 2019

Paul has a strong business track record, a unique message worth hearing and a natural speaker/storyteller. Agile Testing Days is an annual European conference for and by international professionals involved in the agile world. Session information: Title: Generate Your Product Roadmap. Date: Thursday, Nov 7th. Time: 10:25-12:25.

User Testing 40

User Testing Workshop Product Research Agile 40

Product Innovation Educators

NOVEMBER 17, 2017

If you want to help the next generation of product managers and innovators, volunteer to coach a team. PDMA 2017 conference was one of the best yet! Sarah Robb O’Hagan ( @ ExtremeSRO ) kicked off the conference with an inspiring and informative keynote about the importance of failure on the path to success. You’ll love it.

Customer Feedback 48

Customer Feedback Product Management Product Manager Customer Experience 48

ProductPlan

DECEMBER 2, 2020

As such, I’m passionate about sharing my experience with future product leaders to build successful products that solve real customer problems. It started with my top passions of market validation and product-market fit. It’s frustrating to see new startups and products fail. That was my mindset.

Roadmap 52

Roadmap User Testing Leadership Travel 52

Innovatemap

NOVEMBER 29, 2022

At Innovatemap, professional development is not something we limit to once a year at an annual conference or with required trainings. Often, your audience needs time to digest your message. When Tina shares her product marketing brilliance, we improve our presentation skills. Orient yourself to everyone in the room.

Presentation 52

Presentation Feedback Software Messaging Development 52

NextBigWhat

AUGUST 2, 2019

The course has been extremely useful in understanding some of the core product management frameworks and how to apply these frameworks in real life. It also helped in understanding how to prepare better GTM plans and how product is a function of the market. Siddhartha, Product Manager (Mobisy). Navigate the product cycle.

User Testing 94

User Testing Branding Feedback Software Customer Experience 94

Bain Public

JUNE 11, 2019

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be giving an expert talk webinar at the Institute of Product Leadership, a niche management school with 4 campuses in India. For more information about the conference, visit [link]. Date: June 25th.

Leadership 40

Leadership User Testing Webinar Data Visualization 40

Gainsight

MAY 13, 2020

We could have never imagined that when we started Pulse in 2013 with 300 attendees that it would grow to the size of our virtual conference today with over 21,000 registered attendees. number below and maximize product-market fit for their book of business. This year we watched Pulse come full circle.

Data Visualization 59

Data Visualization Feedback Software Analytic Tools User Testing 59

Business of Software Conference

FEBRUARY 16, 2021

attendee from Businesses of Software Conference, both US, Europe and online. And we also learned that kind of the market we’re in wasn’t the best. 15:53 James Avery, Kevel: Yeah, so we we’ve usually been about half and half when we look at like product engineering, and then sales, marketing operations.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

The Product Coalition

APRIL 25, 2018

Sure, you need to respect them, understand their pains and work really hard to make them stick around, but you will never get to know them personally the way B2B product managers know their business customers. Strategic customers often took over the product management role and made us change the product roadmap for them.

B2C 60

B2C B2B Feedback Software User Testing 60

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. So it’s been an amazing, amazing journey.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? A message strategy guides your communications. What is a messaging strategy?

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Business of Software Conference

MARCH 8, 2021

“It’s unclear how much of this message the guard understood. In Scott’s example, the inherent complexity of the fire alarm system with its indecipherable messages, could have been designed to be much simpler and clearer. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

Fractional CTO 52

Fractional CTO CTO Books Messaging 52

Intercom, Inc.

DECEMBER 13, 2018

Julien, who previously directed business development and partnerships at Microsoft and is on the board of French media giant Le Monde, was perfectly poised for a conversation at the SaaStock conference in Dublin that ranged from the different missions within Facebook to why he’s betting big on chat. Short on time?

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Intercom, Inc.

FEBRUARY 7, 2019

You think about things like databases or search engines or social networks or messaging tools. Just yesterday, someone in the product marketing team shared a Coda doc with me that’s acting as the entire project plan and content repository for another whole of our marketing site we’re working on.

Feedback Software 171

Feedback Software Reporting Tools User Testing Data Visualization 171

Intercom, Inc.

APRIL 22, 2019

How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. “When you’re in pre-product-market fit, you can feel like you’re in a desert. What has it been like the second time around?

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223