Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

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Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way. Video and Slides below.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. However, they do influence the decisions made regarding your product. Product review sites.

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The Product Cafe

JANUARY 18, 2024

There's no need to wait another year to make positive changes in our lives. Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. He is a key advisor and speaker known for his product strategy insights. They're all about bringing out the best in you.

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Business of Software Conference

SEPTEMBER 1, 2022

At first, like many organizations trying to target higher value customers with more complex requirements, it was difficult to develop a product and approach that met their needs but there was clearly a market that was worth pursuing. Positioning. Hana Abaza at Business of Software Conference USA 2022, 26-29 September, Boston MA.

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Enterprise Customer Experience User Testing Differentiation 52

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit. And don’t forget to practice what you learn.

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Startups Customer Experience User Testing Technical Review 52

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? Analyse the data collected to understand how your product is doing.

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Roy Madden

JANUARY 29, 2021

Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

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White Paper Marketing User Testing Customer Experience 118

Business of Software Conference

AUGUST 10, 2023

The Results Autobooks started seeing positive results within 3 months of the new plan being put in place and have gone from 17 financial institutions under contract to close to 1500. First full time sales person If you’re a founder, you found product market fit your hire hiring your first sales executive. It is yours.

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Product Innovation Educators

APRIL 5, 2021

How product managers can avoid false beliefs and revive their careers. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. Check out the Virtual INDUSTRY conference coming up on April 20 and 21 by going to industryconference.com.

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User Testing Feedback Software Data Visualization Product Management 69

The Product Coalition

FEBRUARY 2, 2023

During a design conference that came to town, they realized that hotels were booked up. After receiving positive feedback from this initial test, they launched a more fully-featured website and began to expand their offerings to include a wider range of properties.

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Product Innovation Educators

APRIL 5, 2021

How product managers can avoid false beliefs and revive their careers. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. Check out the Virtual INDUSTRY conference coming up on April 20 and 21 by going to industryconference.com.

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User Testing Feedback Software Data Visualization Product Management 62

Userpilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ The answers to this question can also help you refine your product positioning , differentiation, and messaging.

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Product Research Customer Feedback Data Visualization User Testing 103

Business of Software Conference

MARCH 11, 2021

Here’s a few that stand out in different ways but this is by no means a ranked list… Product, marketing, strategy, operations and company growth. Kathy Sierra, Serious Pony: Building a minimum badass user A completely different way of thinking about your product and your users. This will make you reconsider.

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Best reports, statistics, and product benchmarks.

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Analytic Tools Data Visualization Research Software Feedback Software 98

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

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User Testing Product Research Customer Feedback Research Software 59

Mind the Product

JUNE 13, 2018

In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. This collection established a design aesthetic for technology products that is tactile, bold, emotional and undeniably Google. So what are you waiting for? Get those 2018 tickets now!

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User Testing Data Visualization Workshop Product Research 90

Good Product Manager

FEBRUARY 7, 2021

This blog post covers some of the keys to success that I’ve found from working on upskilling with lots of product management leaders. It’s great to see that even with the pandemic there’s no shortage of great product management webcasts, virtual meetings, conferences, and other events.

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Presentation Blog Product Management Product Manager 87

DISQO

MARCH 27, 2020

Designing the Conference. After a meeting where the team laid out their plans for Her Product Lab, they knew they had to get open and honest feedback to ensure their efforts would have a positive impact. The Her Product Lab founders were happy to know that people could successfully sign up for their lab!

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User Testing Product Research Customer Feedback Customer Experience 71

Mixpanel

NOVEMBER 8, 2021

This is particularly important when you’re product-led. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. I couldn’t recommend it higher. About Corinna Stukan.

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Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

MAY 24, 2018

She started as a news producer, moved into product, became a trainer and then CEO of Brainmates: Jen Marshall runs Leading the Product, the biggest product event in Australia. Petra Gross has held many product leading positions and has been a speaker at WomeninProduct.

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Product Management Product Manager Banking Software Engineering 60

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Good Product Manager

FEBRUARY 7, 2021

This blog post covers some of the keys to success that I’ve found from working on upskilling with lots of product management leaders. It’s great to see that even with the pandemic there’s no shortage of great product management webcasts, virtual meetings, conferences, and other events.

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Presentation Blog Product Management Product Manager 60

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders.

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Research Software User Testing Customer Experience Workshop 76

Bain Public

JANUARY 4, 2020

They annually offer over 40,000 leadership positions and delivers over 500 power conferences. Our group of experienced Product Managers works closely with CSuite leadership teams removing friction from all touchpoints of the digital consumer experience to deliver product-market fit allowing companies to operate at scale.

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Workshop User Testing Leadership Customer Experience 52

DISQO

MARCH 27, 2020

Designing the Conference. After a meeting where the team laid out their plans for Her Product Lab, they knew they had to get open and honest feedback to ensure their efforts would have a positive impact. The Her Product Lab founders were happy to know that people could successfully sign up for their lab!

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

DISQO

MARCH 27, 2020

Designing the Conference. After a meeting where the team laid out their plans for Her Product Lab, they knew they had to get open and honest feedback to ensure their efforts would have a positive impact. The Her Product Lab founders were happy to know that people could successfully sign up for their lab!

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Userpilot

JULY 13, 2022

Product Collective is another big product management community with over 20,000 Slack followers. They offer product leadership programs for aspiring PMs, organize Industry conferences, and their website hosts a job advertisement board. Mind the Product. The 21 best agile product management resources.

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Pragmatic Marketing

FEBRUARY 27, 2017

Do they attend the same conferences that you do? These are people in the market who aren’t yet leads in your system, but they are representative of the segment that you’re trying to reach. Here are some tips to help you get started. Do they post on the blogs that you read?

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Marketing Customer Experience Positioning Blog 70

Mind the Product

SEPTEMBER 20, 2018

Added to that, I’ve been able to talk directly to customers, even meeting up with them face-to-face, either in their “real-life” environment or during user conferences at some very glamorous locations. I’ve been constantly surprised at what I don’t know, and have always loved the way that product management has allowed me to keep learning.

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User Testing Customer Feedback Customer Experience Product Research 151

Business of Software Conference

FEBRUARY 16, 2021

attendee from Businesses of Software Conference, both US, Europe and online. I’d be that guy volunteering at the BoS Conferences there. The BoS number correlates to the number of conferences you’ve been to and you’re in the teens, which is pretty cool. What do you want to get out of the conference?

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Feedback Software Weak Development Team Customer Communications Customer Experience 59

The Product Coalition

DECEMBER 19, 2019

To make your brand experience positive, it’s important to take note of the identity and value of your brand. Generate a brand experience based on positive emotions that will bring you closer to your customers.

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Customer Experience User Testing Customer Feedback Weak Development Team 79

ProductPlan

SEPTEMBER 15, 2020

Like a Rolodex, there’s no priority given to the contacts we care about and those of random folks we met at a conference twelve years ago or maybe worked with at one point… We can’t remember despite its core function as a way to see who works where and whom we might know at a particular company. Carlos Gonzalez de Villaumbrosia.

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Leadership Webinar Differentiation User Testing 68