Roman Pichler

MARCH 14, 2023

Who are the users and, if appropriate, who are the customers? To create a strategy, I might choose middle aged men with busy jobs and an unhealthy lifestyle as the target users. The benefit the product should create for this user group might be to reduce the risk of developing type-2 diabetes.

Product Strategy 348

Product Strategy Strategy Vision Product Research 348

Roman Pichler

AUGUST 11, 2020

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Examples : “Everyone who owns a smartphone”, “Business users and consumers”. Vision Captures Product Idea or Business Objective. Target Group is (too) Big and Heterogenous.

Vision 344

Vision User Testing Product Research Research Software 344

Product Innovation Educators

JUNE 6, 2022

For context, we’ll use the Customer Relationship Management (CRM) category, which is indeed crowded. I had used Salesforce in the past and knew it wasn’t a great practical tool for the end user. We showed people the product and got feedback. We did a lot of experimentation.

Feedback Software 264

Feedback Software User Testing Customer Feedback Customer Experience 264

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Then come up with positioning, which is how customers see the product. Packaging means including the right set of features the customer values. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

Product Innovation Educators

JULY 19, 2021

Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. The study researches the factors that differentiate successful product teams from the rest of the pack. Click here to download the Action Guide. Innovation Quote.

Product Research 278

Product Research Research Software Product Management Product Manager 278

Alchemer Mobile

SEPTEMBER 3, 2020

The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. For example, an app that has regularly had five million Daily Active Users drops to one million. Huge spikes.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Lenny Rachitsky

FEBRUARY 25, 2025

product marketing, user research, content design, etc.). Behavioral insights: The data lead is responsible for producing a comprehensive meta-analysis of past behavioral analyses available at the company. Other functions could be added depending on availability/resourcing (e.g. What are some of the leader’s favorite/pet ideas?

Strategy 121

Strategy Technical Review Product Strategy Product Research 121

Product Talk

DECEMBER 15, 2021

They shared their insights, takeaways, and resources that helped them along the way. Paolo Appley, Senior Product Manager at User Interviews. Paolo began his job search at the beginning of 2021 and started his current role as Senior Product Manager at User Interviews in April. Meet the Product People.

Product Research 257

Product Research Customer Experience Research Software Reporting Tools 257

Roman Pichler

AUGUST 15, 2023

When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. This can result in a Frankenstein product, a product that has a horrible value proposition and offers an awful user experience instead of creating real value for the users and the business.

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Product Innovation Educators

FEBRUARY 20, 2023

Target customer 2. User experience (UX) Write down your hypotheses in each layer then test the product with customers to see where you’re at with product-market fit. 8:38] How do we identify our target customer? 8:38] How do we identify our target customer? Attitudes: What do customers believe?

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. As product professionals, we need to help position our products in ways that make sense for customers and the organization. They’re something your customer base wants more of, versus promotional content that they’re not really excited to read.

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. It’s about understanding why a customer would care about that mission, and translating that understanding into a story that will compel someone to start a trial and ultimately make a purchase. But SaaS has changed that. Why does that problem exist?

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Since Thomas Watson Jr. Playfulness pays off.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Userzoom

NOVEMBER 27, 2019

If you’re in the process of democratizing UX beyond the boundaries of your own UX team, and equipping other people in the organization with the skills to run their own research, s tandardization can increase efficiency and helps set expectations of what’s involved in a user research project. Download the library.

User Testing 92

User Testing Product Research Customer Feedback Research Software 92

Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Then come up with positioning, which is how customers see the product. Packaging means including the right set of features the customer values. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 156

Product Research Differentiation Customer Feedback Enterprise 156

The Product Guy

APRIL 4, 2017

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Felix Sargent Product Manager, Bloomberg.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Indicative

OCTOBER 8, 2020

gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight. Are you getting the most out of the insights that you’re collecting? By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. .

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

Product Innovation Educators

MARCH 27, 2023

From 1988-2004, winners were early adopters of Stage-Gate, cross-functional teams, and voice-of-the-customer. One of those elements is solving a significant customer problem. The technical and marketing teams come up with insights from those meetings that might be new opportunities for the company.

User Testing 223

User Testing Crowdsource Healthcare Finance 223

Intercom, Inc.

JUNE 8, 2021

Not too long ago, customer support was viewed as a cost center, not a value driver. It was seen as a necessary part of a business, but not something that drove revenue or influenced customers’ buying decisions. Study after study shows how important a great customer experience is to today’s consumers. That time is over.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Alchemer Mobile

JULY 16, 2019

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. Improving your customer experience is no mean feat. percent same-store sales growth by early 2018.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

The Product Coalition

DECEMBER 10, 2020

Good strategy / Bad strategy In this must-read book, Professor Rumelt removes all the fluff and buzzwords surrounding the topic and describes what a good, focused, and insightful strategy is. Understanding how to differentiate based on particular attributes to better serve particular segments is nowadays a common practice in product strategy.

Differentiation 152

Differentiation Books Strategy Article 152

The Product Guy

MAY 15, 2017

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Felix Sargent Product Manager, Bloomberg.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Coalition

SEPTEMBER 9, 2022

Companies understand the importance of the holistic approach to deliver value to customers-which is no longer exclusive to product viability. Historically, development teams have been executioners and could lose focus on what features users care for. However, think about which users you are accounting for.

Feedback Software 147

Feedback Software Analytic Tools User Testing Data Visualization 147

Userpilot

JANUARY 16, 2023

Read on to learn how each tool can help you retain customers , the pros and cons for each, as well as pricing information. Churn management software is a tool or suite of tools that help you collect customer data, analyze customer attrition , and predict churn. User Engagement. Custify for tracking customer behavior.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Software Review 105

The Product Coalition

AUGUST 2, 2023

Conduct thorough market research to identify successful Rummy apps and discern their key features, user interface, and user feedback. Analyze user reviews to gain insights into the strengths and weaknesses of existing apps and determine areas where you can differentiate your creation.

Research Software 147

Research Software Feedback Software Weak Development Team User Testing 147

Revulytics

JUNE 8, 2017

Marketing technology budgets have soared as CMOs take ownership of the crucial customer-facing software that powers digital transformations. Software usage analytics can provide the boost to marketing technology stacks that will help marketing leaders uncover real insight to drive real business results.

Data Visualization 73

Data Visualization Analytic Tools Customer Feedback Feedback Software 73

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Product Research Feedback Software User Testing 52

Userzoom

NOVEMBER 18, 2019

These include: ‘Integrating user research into product development’ is the number one challenge faced by 64% of our respondents, last year it was ‘securing resources and budget’. 70% of CEOs now see UX and CX as a competitive differentiator, however budgets are remaining stagnant.

User Testing 91

User Testing Product Research UX Data Visualization 91

The Product Coalition

FEBRUARY 1, 2021

The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™ Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. That is a reason for having, for example, the Sprint Review with stakeholders and customers.) ????

Advertising 167

Advertising Customer Experience Technical Review Agile 167

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. In other words, these are the expectations and demands that end-users have for a product. What are points of parity?

Analytic Tools 105

Analytic Tools Feedback Software User Testing Product Research 105

Userpilot

OCTOBER 25, 2022

Looking for the best customer engagement tool for your SaaS company? There are plenty of solutions of customer engagement on review sites, but they don’t make the choice any easier. Customer engagement has a large impact on customer experience and satisfaction, so it’s something you shouldn’t take lightly.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers. The users of a CRM platform differ from those on a B2B e-commerce platform. Probably not.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. Gant charts, time tracking, segmentation of users by department — all features he wants. And now this.

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience User Testing 97

Product Innovation Educators

MARCH 21, 2022

Sending an email to customers is not a launch. You need a multichannel approach to reach your target users. Spend the first tier planning as a team, setting objectives, thinking about the target audience, talking to users, and figuring out messaging and positioning channels. Have a clear idea of your ideal customer profile.

User Testing 156

User Testing Marketing Strategy Customer Experience 156

Revulytics

AUGUST 4, 2017

I think of this when I’m increasingly approached with the question of how Microsoft Application Insights compares to Revulytics Usage Intelligence in collecting usage data in applications. Much like Jordan did, Microsoft can serviceably " play baseball" when it comes to collecting usage data and helping you unearth some insight.

Data Visualization 63

Data Visualization Reporting Tools Analytic Tools Customer Feedback 63

Mind the Product

DECEMBER 24, 2019

Listening figures are going up and up every week, and to date the most downloaded podcast has been the chat we had with Melissa Perri. It included the opportunity to download Ryan’s free e-book, Shape Up – Stop Running In Circles and Ship Work That Matters. Janna Bastow’s post on ditching your product roadmap timeline went viral.

Travel 152

Travel Agile Download Framework 152