The Product Coalition

JULY 2, 2022

After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights. I immediately knew that it meant that I must listen even more carefully than I intended to since I have the responsibility of bringing Marty Cagan’s insights back home. Stay tuned.

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Workshop Customer Feedback Technical Review Product Research 147

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

The Product Coalition

NOVEMBER 7, 2021

Naturally, I relied on the very talented people at the company to share their insights with me. After a while, I started feeling more comfortable in the cybersecurity world and was able to talk intelligently about my product and the market. I have seen so many frustrated product leaders facing a similar situation.

User Testing 176

User Testing Customer Feedback Feedback Software Customer Experience 176

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. I see them everywhere, and apparently, they see me too.

Data Visualization 158

Data Visualization Customer Communications Feedback Software User Testing 158

The Product Coalition

MARCH 13, 2022

This might sound counterintuitive, especially with product-led growth (which I’m a big fan of) practically saying the opposite, but bear with me and I’ll explain everything. Your Customers Don’t Want Your Product Of course, eventually, they do. And the customers are left confused. it makes sense to lead with the product.

Feedback Software 174

Feedback Software Demo Data Visualization User Testing 174

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

User Testing 158

User Testing Feedback Software Product Research Customer Feedback 158

The Product Coalition

JUNE 18, 2023

As long as I talked about product consulting, even when people understood that I only coach them and did not do the work myself, they mostly wanted feedback on their deliverables — the actual screens, app, or capabilities the product had. Not all companies, even ones that are truly user-focused, sell this way.

Naming 148

Naming User Testing Weak Development Team Feedback Software 148

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 145

Framework Feedback Software User Testing Customer Experience 145

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It explores product leadership fundamentals and managing growth, among other takeaways.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Manager 114

The Product Coalition

MARCH 27, 2022

The reason it took so long is that finding the right product strategy is a bidirectional dance with the market , and we need to take the new strategy attempts to the market and see our potential customers’ feedback before we can get any insight on how it works and go back to the drawing board to make it better and more precise.

Customer Experience 166

Customer Experience Product Research User Testing Data Visualization 166

Userpilot

JULY 16, 2024

Dock gets a competitive advantage by focusing on a specific market segment. ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

The Product Coalition

NOVEMBER 27, 2022

You have users and even happy customers, but the next level of success is yet to come. It is also tempting to think that the problem is not with the product, but rather with marketing or sales that are unable to bring customers fast enough. It is usually when things work, but not getting on a roll business-wise.

Customer Experience 158

Customer Experience User Testing Feedback Software Product Research 158

The Product Coalition

AUGUST 22, 2021

The first and most obvious step here is to clean data that simply doesn’t need to be there, for example, product activity that comes from internal users and not from real customers. This is one of the insights that the CPO Bootcamp participants get as part of the data-driven product leadership module.

Data Visualization 158

Data Visualization Reporting Tools Banking Customer Experience 158

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. As these are topics close to my heart, I had a lot to say — so here are my thoughts backed by SVPG’s insights on these topics. Some of the insights in this part of the summary have come from the stories and thoughts shared by the partners.

Workshop 78

Workshop Customer Feedback User Testing Leadership 78

The Product Coalition

FEBRUARY 14, 2021

This in itself can open a whole discussion on whether alternative B that is chosen now should be scalable enough to support any future need, or is it only an interim solution (an insight that would, in turn, impact how quickly it can be delivered). For example, let’s say that you are creating a new onboarding experience for your product.

Onboarding KPIs 183

Onboarding KPIs Weak Development Team Customer Experience User Testing 183

The Product Coalition

MAY 9, 2021

Photo by zhang kaiyv from Pexels One of my customers recently shifted from a classic enterprise sales approach to a product-led growth model. We worked on this change for quite some time, and when the first release of the no-touch product was ready it was a major milestone. the product leader?—?to And it is up to you?—?the

Agile 158

Agile Roadmap Feedback Software User Testing 158

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 147

Product Strategy Strategy User Testing Weak Development Team 147

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. They see it as sales and marketing’s responsibility.

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

The Product Coalition

MARCH 21, 2021

For example, when you simply want to have something out there as quickly as possible, not because you want it to work well, but because you want to use it to learn something much more important about your customers. There is risk in focusing on a single use case and there is risk in building a one-size-fits-all product or feature.

User Testing 166

User Testing Feedback Software Construction Customer Feedback 166

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

The Product Coalition

JANUARY 6, 2024

That’s normal and makes perfect sense, as not all customers want the same thing. Which Customers Pick Each Type Now that you have described the types of competitors that you see, it’s time to dive in. One insight that I find with almost every company I work with, is that specific customer profiles choose specific types of competitors.

User Testing 147

User Testing Customer Experience Customer Feedback Presentation 147

The Product Coalition

FEBRUARY 27, 2022

Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. This can be achieved by opening the conversation and asking questions such as: What do you think is the #1 challenge in the product right now?

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Weak Development Team Leadership Data Visualization Positioning 167

The Product Coalition

SEPTEMBER 14, 2020

Pitfall #1: No Long Term Thinking The lean philosophy says you don’t really know what’s happening in the market until you meet the market. For example, even if potential customers tell you they are willing to pay for something, you can’t know for sure until they are actually paying for it. Help yourself succeed?—?in

Startups 142

Startups User Testing Agile Product Research 142

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Do all of your customers use it the same way and for the same purpose? Likely not.

Framework 148

Framework Reporting Tools Definition B2C 148

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

FEBRUARY 4, 2023

Redefine Success As a product leader, your end game is different than the one you had as a product manager or even as a group leader in larger organizations. You can no longer define success as having a good product, or as satisfying sales’ or users’ needs. Are you ready to make the shift?

Leadership 158

Leadership User Testing Product Strategy Strategy 158

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

MAY 20, 2023

Customer feedback, as well as code maintenance and improvements, are constant tasks, which can take a toll on team members who are already spread thin. As a product leader, it’s important to approach this process with empathy and understanding.

ChatGPT 140

ChatGPT User Testing Software Review Customer Experience 140

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing?

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

User Testing 144

User Testing Workshop B2B Leadership 144

The Product Coalition

MAY 30, 2021

But most of all, it is exciting because it gives you an opportunity to see your strategy coming to life in short cycles with immediate feedback loops. The general process of product-led growth starts with mapping the customer journey?—?the One way to do it is to get in front of your customers and ask them for their perspective.

Product Research 115

Product Research User Testing Customer Experience Feedback Software 115

The Product Coalition

OCTOBER 12, 2020

Ford’s famous quote tells you exactly how he wanted it done: “Any customer can have a car painted any color that he wants, so long as it is black”. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). what is important for you about the product’?—?features

Product Strategy 125

Product Strategy Strategy User Testing Product Research 125

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Under 10 Consulting

JANUARY 2, 2020

product strategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and . product growth. manager (or product marketing manager) taking on expansion of products that are currently available, the products we have.

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87

The Product Coalition

SEPTEMBER 10, 2023

To create a solid product strategy you must understand the company goals, but more than that — you must help the company break them down and make sure they make sense. The real reason is that as a product leader you cannot succeed without it. Your goals are not to deliver products that your customers will love.

Leadership 144

Leadership User Testing Strategy Product Strategy 144