This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Productside | Product Management Courses & Training How WellNest Rebooted ProductStrategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a productstrategy problem. But getting there wont be easy.
helping the company transition from a founder-led product approach to building a strong, sustainable product culture. I have been helping her reshape how product management is perceived in the company by building a solid productstrategy, team structure, roadmap, processes, and more.
Creating a productstrategy is almost never a matter of answering a few simple questions and figuring it out. Being very pragmatic, he hates stale discussions and so in almost every meeting we have, he keeps questioning the process that will lead us to the right productstrategy. Sounds confusing? The primary reason W.
The Critical Role of ProductStrategy When Money Is Scarce (Part 1 — Seed) A good productstrategy is something every company needs. Here is how a productstrategy can help you create business results, even when the market is not in your favor. Productstrategy is such a vague term for most people.
The Critical Role of ProductStrategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A productstrategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.
The Critical Role of ProductStrategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A productstrategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.
Productstrategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into productstrategy. Since productstrategy is so hard, many companies simply skip it. in detail?—?which
Creating a solid productstrategy is an ongoing process, not a one-time effort. But how can you test a strategy? Photo by Ron Lach from Pexels As I said in the first post of this series , productstrategy starts with getting very detailed about what you are trying to do and why it would work.
SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the productstrategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.
He helps rapidly scaling early-stage startups craft their ProductStrategy and everything related to it. He also helps middle market and scrappy companies generate new productstrategies for significant, sustainable growth. ” – Paul Ortchanian Thanks! .” ” – Paul Ortchanian Thanks!
A good productstrategy helps you to acquire happy customers and retain them over time. Here is how productstrategy helps you overcome them. Photo by Braden Collum on Unsplash Working on productstrategy is an iterative process. would ask why it is important to continue refining even the finest details.
It took me time to understand that I need to present myself as a product leadership coach and productstrategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. We are here to help you.
But sometimes, the really important bugs are not showing in the product itself. These are bugs in your productstrategy, and if not fixed, it will be very difficult for your product to succeed. The first development bootcamp was in 1959, but there was a slight problem: IDF had no computers back then.
The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills.
You must master it to succeed, in most cases with developers. But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about productstrategy.
As a product leader, this creates chaos that is very hard to deal with ?—?for for you, for the product and development team, for management, and eventually for your customers and your business. If you feel this is your current situation, it is your responsibility as a product leader to change it.
I’m sure that your product, too, has a generic list of competitors. But when you define your productstrategy, and your differentiation from the competition, it is important to understand what your real competition is. In-House Development If you are selling to technical teams, this is a major competitor.
If it has always been the reality that developers, for example, get their tools from an organizational decision made somewhere else, Slack came and changed everything. giving the developers an opportunity to try or use the product for free before a purchase decision is made? As soon as other tools start selling the same way?—?giving
This question developed into a long, in-depth discussion on time management for product managers. Feeding the R&D Beast Is a Joint Effort When I was a young development team lead, my boss explained to me that my #1 priority should be to make sure the team always has work to do. I gathered the best advice here for you.
Watching closely how my younger daughter’s creative process evolves, I noticed a few different skills that she develops over time. But understanding these levels and knowing what to expect can help you identify where you are at and which skills you need to develop to operate effectively at the next level. Are you up for the challenge?
Here are three things that if you include in your product requirements would make your life easier and help your developers deliver on what you really intended, not on what you told them to build. What You Don’t Know Yet In productdevelopment, there are many unknowns.
When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Make yourself an expert in this area as well.
Here’s how we define it in ProductPlan’s eBook, 100+ Product Management Terms You Should Know: Digital transformation refers to a company’s move to digital solutions to improve its operations or products. So instead, visionary product leaders will explain the big-picture plan—the “why.”
Alongside the many methods I adopted and developed for multitasking, I always made sure to leave time for deep work. As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home.
On the on-site interview day, one of the interviewers asked me the following question: if you had all of Google’s resources and no other constraints, which product would you develop? My answer was: I would develop a voice interface for the computer (it was before the smartphone era). I was really afraid of this question.
Even without a test-ready prototype or a website in the initial phase of productdevelopment, you can get ahead by testing competitors’ solutions with the target group to gain insights on what to do better. During development. Something can always improve the product, so don’t forget the lean UX cycle: think, make, check.
The competitive analysis itself is a major part of your productstrategy efforts, and here is how to do it at the right level. Each such direction has much more than product features, even if it does involve a ton of development. When you are asked to provide competitive analysis, don’t treat it as a chore.
A Google veteran once told me that the company had developed a great natural language search algorithm pretty much when it first launched. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Instead of looking at it through the FOMO lens, you should assess the direction you are about to choose as objectively as possible.
Moving fast could mean developing a product that brings value to your customers at any given time, a low-touch product, or supporting multiple verticals simultaneously. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an if you fail, what would you have done wrong? the strategic level that matters.
In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.
While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. The better you understand which option you are at, the easier it will be for the marketing team to develop the right strategy. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
I’m a fan of the “product management triad”—a product or portfolio team responsible for strategic planning, release planning, and launch planning. productstrategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and .
Here are some examples of strategies that I have seen CEOs set: We currently sell services, however, this is not scalable. We should develop a platform that will allow our customers to do it themselves. Customers in the specific market segment we are operating in are unhappy with the products our competitors offer.
Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.
primarily focused on product teams, helping them be great at the discovery work that is at the heart of what they do Leadership coaching?—?focused focused on helping product leaders thrive and lead the product organization effectively as well as the productstrategy in the right direction Transformational coaching?—?working
You must master it to succeed, in most cases with developers. But as a product executive, you must take it to the next level?—?and Last week’s learning session in the CPO Bootcamp was dedicated to productstrategy. One of the things I said there is that strategy starts with the goals.
Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY Sample Portfolio Vision “ To help our customers grow revenue, market share, wallet share and customer retention. If you’re thinking parent-child relationship between portfolio vision and product vision, you’ve got it! “ Let’s give it the acid test.
While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. The better you understand which option you are at, the easier it will be for the marketing team to develop the right strategy.
For example, you may realize that in order to succeed at a certain front, you only need to keep the lights on and don’t need further development. The tradeoffs are built into the team’s work itself, freeing up the rest of engineering to work on developing that new product you want to focus on.
Productdevelopment is such an uncertain world, both from the outside and from within. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on October 24, 2022.
Customer Validation gives you a direct line to your users – their interests, habits, the things that excite or frustrate them – all of which help you develop your roadmap and productstrategy. Customer Validation in 20 Minutes [EBOOK]. The post 4 Key Elements of Testing VR appeared first on Centercode.
Sometimes, especially if you are selling to developers but not only then, your customers have the problem, and they know they need help, but they aren’t willing to get it for various reasons. Well, think again. We ran into this at Twiggle. Open your eyes and get to know your customers broadly so you are not left in the dark.
It all starts with articulating the (new) need or problem, understanding what it takes to solve it at the conceptual and value levels, and only then get to actual product capabilities and feature development. Now, what about your product? It’s not about your product, it’s about their unmet need.
It’s been a while since I’ve posted, but that doesn’t mean I haven’t been busy writing and doing other things related to product management, of course — here’s an update! August 8 in Denver: ProductStrategy on a Page. What’s Hot on Twitter.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content