Intercom, Inc.
SEPTEMBER 18, 2018
Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features. The Sales Handbook is here to help.
The Secret PM Handbook
JANUARY 15, 2018
Competitive information – key differentiators, hit sheets, pricing. Sign up for The Secret Product Manager Handbook mailing list to be sure to get the rest of the articles in this series on product knowledge and go to market. It’s Not Their Fault appeared first on The Secret Product Manager Handbook.
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Product Innovation Educators
MARCH 27, 2023
The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. Many companies find this valuable, and some later win the award after adapting their practices to reflect what they learned from us. [9:40]
The Secret PM Handbook
MAY 5, 2017
It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. ” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook. It should be your mantra. “I
The Secret PM Handbook
JULY 20, 2018
To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants.
The Secret PM Handbook
OCTOBER 9, 2018
We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. So, we should be good at least at some parts of selling it.
The Secret PM Handbook
AUGUST 18, 2017
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. The post A Better Approach To Demoing Can Turn Sales Around appeared first on The Secret Product Manager Handbook.
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