Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Management University

MARCH 24, 2021

It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to make customers better at mission-critical processes that are strategic to their business. Marketing wants a strategy that makes it easier to differentiate your value. The Ultimate Guide to Portfolio Product Management.

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Before we dive in, let’s define strategic product management.

Product Management 246

Product Management Product Manager White Paper Vision 246

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Guy

APRIL 9, 2025

PMs are often celebrated for their vision, decisiveness, and ability to ship. But what if the real differentiator isnt having the answers… its knowing what to ask? In todays product environment, questions are your sharpest tool for uncovering user needs, guiding teams, and influencing outcomes.

Strategy 150

Strategy Customer Feedback Differentiation Roadmap 150

Roman Pichler

APRIL 3, 2018

At the same time, it offers you, the person in charge of the product, the necessary context to make the right strategic product decisions, for example, the market your product should serve and the business goals it should meet. What is the company’s vision? Do you intend, for instance, to address existing markets?

Strategy 280

Strategy Product Research Weak Development Team Systems Review 280

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products.

Engineering 177

Engineering Marketing B2C B2B 177

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

UX Planet

MARCH 9, 2025

Maybe your audiences preferences shift so you will need to adapt to the new market demand, or maybe you decide to embrace a new visual style to make your product look fresh and modern. Introduction Introduction is the first section that management will read, and it should help them understand what this project is all about.

Product Research 115

Product Research Research Software Feedback Software User Testing 115

The Product Coalition

OCTOBER 13, 2022

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? It gives you a way to identify your value propositions to differentiate. ??????????? Time goes by, runway decreases. Eventually they run out of cash and shut down.

User Testing 166

User Testing Books Product Marketing Marketing 166

The Product Guy

JANUARY 18, 2018

The most important lesson I learned in The Product Mentor program with Jeremy and Zoe was that Product Management has a language. All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not.

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

Product Innovation Educators

JUNE 21, 2021

Pipeline, Process, and Practice for Product Managers. Summary of some concepts discussed for product managers. [1:20] Second, make sure development teams have the flexibility to reduce the number of deliverables on their plate to manage the work that’s important for the teams. This is the Product Mastery Now podcast.

Development 258

Development Customer Experience Differentiation Events 258

Product Management University

OCTOBER 10, 2023

Going all the way back to my practitioner days, it was apparent then that as product management goes, so goes the rest of the organization. That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. A market strategy does just that.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Roman Pichler

MAY 10, 2017

To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. They include a deep understanding of the users with their needs, the competition, and the market trends. As the name suggests, product-specific capabilities are limited to a single product or product portfolio.

Product Management 186

Product Management Product Manager User Testing Data Visualization 186

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 148

User Testing Customer Feedback Vision Customer Experience 148

Product Innovation Educators

JULY 4, 2022

How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. Summary of some concepts discussed for product managers. [3:15]

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision and company vision overlap in single-product organizations.

Vision 111

Vision Analytic Tools Data Visualization Reporting Tools 111

Product Management University

OCTOBER 16, 2023

If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric.

Positioning 147

Positioning Product Research User Friction Differentiation 147

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Differentiation: In a crowded market, your brands unique personality and approach set youapart. A recognizable logo or clever tagline is no longer enough.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. But product experience requires a company-wide effort that includes customer-facing teams like customer success, marketing, and account management.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 170

Enterprise Customer Feedback Data Visualization User Testing 170

The Product Coalition

MARCH 23, 2022

If you’re into building up or developing an organisation or you’re deep into agile coaching, sooner or later you might come around the question for a Product Manager and/or a Product Owner. Introducing Product Management means to install a discipline and to make the company product led and vision oriented.

Product Management 155

Product Management Product Manager Differentiation Agile 155

The Product Coalition

AUGUST 7, 2023

How to Choose the Optimal North Star for a Roof Shingles Assessment Vision API Company How the Right North Star Metric Can Illuminate Your Business Path Introduction In recent years, many new API SaaS companies are emerging that provide AI-powered capabilities for processing text, audio, images and video.

Analytic Tools 144

Analytic Tools Feedback Software Data Visualization Vision 144

Roman Pichler

AUGUST 15, 2023

A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board. Competition: Is your product still sufficiently differentiated ?

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Here’s a breakdown of each part. Innovation. How to rank.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Product Innovation Educators

APRIL 1, 2024

How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. But accomplishing that is complicated, and some teams lose focus on the real objective or start without a clear vision for what they need to accomplish.

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

The Product Guy

OCTOBER 18, 2019

As product managers, we need to be skilled in a variety of areas from defining features and requirements to understanding customers, analyzing usage metrics, prioritizing features, managing releases, and the list goes on. In my experience as a product manager, strategy has been one of the toughest skills to develop.

Data Visualization 170

Data Visualization Strategy Product Management Product Manager 170

Mind the Product

JULY 29, 2019

But the digital-first approach adopted by Starling enables a richer user experience so users can that manage, control, and spend their money from their smartphone. Adopting a Lean approach and launching a bare-bones MVP is difficult when you need to have raised millions and obtained a banking licence before you enter the market.

Banking 90

Banking User Testing User Friction Differentiation 90