Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Drive downloads. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. App store optimization goals. ASO essentials.

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Feedback Software User Testing Marketing Strategy 246

Roman Pichler

JANUARY 20, 2025

Its consequently not only relevant to developing an initial offering ( MVP ) but also to achieving product-market fit and extending the product lifecycle. The target group describes the people who should benefit from the product, the target users and customers, and the market or market segment you want to address.

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Systems Review Product Strategy Strategy Product Research 168

Roman Pichler

SEPTEMBER 13, 2022

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. How does it differ from a product roadmap and how do the two plans relate? With a validated strategy in place, you are in a great position to build an actionable product roadmap.

Product Strategy 352

Product Strategy Strategy Vision Product Research 352

Alchemer Mobile

APRIL 14, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. A big contributor to Games apps’ low retention was not reaching out to a large enough group of consumers in order to gauge sentiment and build out product roadmaps that work for the majority. Mobile Marketing Tips for Lifestyle Apps. Download your copy here. Shifted emotions.

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Feedback Software User Testing Technical Review Customer Feedback 278

Alchemer Mobile

FEBRUARY 21, 2025

You can download the free, comprehensive e-guide, here. Product Teams For product teams, open text analysis helps shape a customer-focused product roadmap that not only addresses user concerns but also improves engagement and drives revenue. This blog references our new e-guide, titled The Complete Guide to CX Transformation .

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Customer Feedback Feedback Software User Testing Data Visualization 113

Alchemer Mobile

JUNE 8, 2022

When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more. Download the guide today ! What you’ll learn. What do your customers not like?

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Data Visualization Customer Experience Customer Feedback Download 241

The Product Coalition

OCTOBER 5, 2020

It’s Product Roadmap Building Time Again! The end of 2020 is nearing and it’s product roadmap building time again?—?at To make that process as worthwhile as possible, adhering to the following seven product roadmap first principles has proven beneficial in my experience. The classic quote from Lewis Carroll works here, too.)

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Roadmap Customer Experience Research Software Product Research 143

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. As they wait for the downloads to come, they realize—all too late—the fallacy of this assumption. It’s marketing. You don’t need a big budget or a dedicated marketing team to market your app.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Product Innovation Educators

SEPTEMBER 4, 2023

He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. Often, companies approach me asking for help with their product strategy and they’re really focused on the roadmap. Download the framework. Our guest is Bob Caporale.

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Product Strategy Strategy Weak Development Team Framework 322

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Analyze: Gauge shifting emotion and insights across product, marketing, and CX.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Alchemer Mobile

DECEMBER 17, 2021

While closing the loop certainly benefits companies by helping inform product roadmaps, drive marketing initiatives, and increase customer loyalty, it also benefits customers directly to know their voice is being heard (and acted upon!). Download The Ultimate Guide to Closed-loop Feedback.

Feedback Software 240

Feedback Software User Testing Customer Feedback Product Research 240

Alchemer Mobile

APRIL 5, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. How Advantis Credit Union Uses In-App Mobile Surveys to Drive Product Roadmap and Improve App Ratings. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Consumer sentiment. Expressed customer emotion. Shifted emotions. Shifted emotions by subcategory.

Finance 261

Finance User Testing Feedback Software Research Software 261

Product Innovation Educators

JANUARY 4, 2021

Insights on roadmaps, metrics, OKRs, and more for product managers. Joining us for this episode is a CPO who shares some of the tools he uses, including roadmaps, metrics, and OKRs. 5:42] How do you use roadmaps? I use PowerPoint or Google slides for my roadmaps. I structure these roadmaps very clearly.

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Feedback Software Data Visualization Customer Feedback Customer Experience 277

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

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Data Visualization Marketing User Testing Product Management 147

Productside

MAY 29, 2025

You end up with: Multiple roadmaps but no shared priorities PMs stepping on each others toes Dashboards galore, but zero signal Before long, youve built what we call a meeting maze. Translation : Aligning across functions Without product ops, go-to-market often feels like broken telephone. Marketing asks, What is this feature even for?

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Data Visualization Embedded Analytics Product Research User Testing 120

Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Download a complimentary copy of the report now to see how your app performed against the marketplace and to help set new, data-backed engagement goals for 2022.

Data Visualization 263

Data Visualization User Testing Reporting Tools Customer Feedback 263

Alchemer Mobile

OCTOBER 14, 2021

What strategies do you use to prioritize your product roadmap? He follows a doctrine of pragmatism, growth hacking, full-stack marketing, and luck. ?Watch ” Lesson 3: What strategies do you use to prioritize your product roadmap? ” Download the eBook to read the interviews here or watch the full webinar here.

Technical Review 245

Technical Review User Testing Data Visualization Product Management 245

Alchemer Mobile

NOVEMBER 23, 2021

What strategies do you use to prioritize your product roadmap? Her passion is derived from igniting vision, commitment, innovation, and trust in leadership, development, and marketing teams. ?WATCH You can have beautiful roadmap decks and beautiful PowerPoints. What tools or methodologies do you use?

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Technical Review Feedback Software Product Management Product Manager 245

Product Innovation Educators

JANUARY 25, 2021

Managing pricing and roadmaps. Effective product managers’ key skills are… Understanding the market. During maturity, product managers focus on retaining customers and sustaining their market share. Ability to capture new markets and market share in existing markets. Building business cases.

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Customer Experience Management Management Naming 310

Alchemer Mobile

MARCH 16, 2021

These changes were driven by a variety of unprecedented factors due to the coronavirus epidemic, which catapulted mobile app downloads, usage, and corporate investment. Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. Turn apps into listening channels.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Intercom, Inc.

APRIL 6, 2018

That’s typically where marketing comes in. As the head of content marketing at eFounders, I’ve come to rely on a loose framework to make these products talk, interact and connect with their users, each with their own, readily recognizable voice. A story that includes all the key messages that you derived from your roadmap.

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User Testing Customer Experience Messaging Framework 222

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. You can download the full report here. Step 2: Use mobile customer feedback to drive your product roadmap. Inform or validate your product roadmap. Identify gaps in communication and onboarding.

User Testing 246

User Testing Customer Feedback Finance Feedback Software 246

Alchemer Mobile

MAY 4, 2022

Our guide, How to Measure, Analyze, and Use Mobile Customer Sentiment, will help you improve product experiences, inform marketing campaigns, and beat your competition. Download your copy today. Download this guide to learn specific techniques to measure, analyze, and act on mobile customer sentiment! We’re here to help!

User Testing 245

User Testing Customer Feedback Customer Experience Download 245

Alchemer Mobile

APRIL 12, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Mobile Marketing Tips for Travel and Hospitality Brands. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Consumer sentiment. Expressed customer emotion. Shifted emotions. Expressed consumer sentiment by subcategory. Shifted emotions by subcategory.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

MAY 12, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. The housing market had a wild year. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Expressed consumer sentiment by subcategory. Shifted emotions by subcategory. Retention rates for Fans and Risks. ?DOWNLOAD Summary of Personal Services Apps in 2021.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

ProductPlan

FEBRUARY 10, 2021

Important roadmap deadlines? What if I told you the team is celebrating the fact that they released the new version of their product a day before the internal deadline on their roadmap? Themes—Not Dates—Are the Stars of Your Roadmap. A product roadmap conveys the strategic direction and goals of your product.

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Roadmap Customer Experience Technical Review Software Review 124

Product Innovation Educators

MAY 22, 2023

How product mangers can improve collaboration in cross-functional teams Today we are talking with Maziar Adl, the co-founder and CTO of Gocious, an organization that creates product roadmap management software. 6:52] Did you find a gap in the roadmapping tools that were available before you started Gocious?

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Feedback Software User Testing User Friction Customer Experience 254

Alchemer Mobile

AUGUST 26, 2021

This allows you to quickly make changes, pivot your product roadmap, and improve the customer experience before customers move on to your competitors. Download the guide: NPS is Broken: 6 Strategies for How to Fix It. Integrate what you learn into your product roadmap. Let feedback influence your marketing initiatives.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Product Innovation Educators

JULY 3, 2023

With us is David Rogers, an expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books, including The Digital Transformation Roadmap. A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. Is it actually useful though?

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Artificial Inteligence Leadership User Testing Feedback Software 282

Alchemer Mobile

MARCH 23, 2022

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Want to download the slides from the webinar? Our annual deep dive into mobile consumer engagement.

Data Visualization 246

Data Visualization Entertainment Healthcare Webinar 246

Alchemer Mobile

MARCH 24, 2022

This insight allows mobile product teams to understand the concern and adjust their product roadmap so the experience can be fixed, ultimately saving relationships they would otherwise lose. If you want industry-specific data for 2022, download the full 2022 Mobile Customer Engagement Benchmark Report here.

User Testing 264

User Testing Feedback Software Customer Feedback Customer Experience 264

Alchemer Mobile

MARCH 9, 2022

So, why does it often get deprioritized in favor of customer acquisition and app downloads? Some mobile marketers and product managers might think that push notifications are a great way to re-engage customers in the mobile experience. We all know that retaining customers costs less than acquiring new ones.

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Product Innovation Educators

OCTOBER 19, 2020

You can be a great brainstorming resource to help Marketing or a naming consulting. . The creative brief is your brand name roadmap that helps you keep on strategy while you’re going through the naming process and helps you know at the end whether your name meets all your needs. [14:57] Click here to download the Action Guide.

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Naming Branding Customer Experience Consulting 307

Alchemer Mobile

APRIL 21, 2022

While correlation isn’t causation, looking at overlapping data points can help us infer what bets paid off for mobile product teams, along with where they can adjust their roadmaps to improve. Download your copy here. In 2021, there was correlation between interaction rates and retention rates.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Alchemer Mobile

MAY 4, 2021

Download the guide: 6 Actionable Steps to Improve NPS. Roadmap prioritization and feature adoption (or lack thereof). It might reveal that customers simply did not know about a new feature or update, which can then inform your marketing and in-app onboarding. Well, we have the answer. How easy was the new feature to use?

Product Research 246

Product Research Feedback Software Data Visualization Onboarding KPIs 246

Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. The plan or roadmap is basically an ordered list of projects based on some notion of prioritization and sequence of delivery.

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Strategy Technical Review Product Strategy Product Research 122