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Product-Led Growth Is a Misleading Name

The Product Coalition

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. It’s a great model but the name is quite misleading. PLG under the hood.

Naming 127
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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. So here it is?—?product-market

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From Product Management Back to Strategy

The Product Coalition

My personal passion is to bring back this very important dimension into product management and leadership. Product Leadership Is a Business Role I make a distinction between product management and product leadership. Job titles generally reflect that distinction but not always.

Strategy 137
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Creating Clarity in a Complex Reality

The Product Coalition

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

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Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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How to Find Your Strategic Anchors

The Product Coalition

I bet with this last name he must have thought about creating such a game long before he actually did it. especially startups on their way to product-market fit, the ARR itself might not be important. But that’s where your leadership comes to a test. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an