Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

airfocus

JUNE 25, 2025

Lucid Software’s Chief Product Officer Dan Lawyer offers a metaphor that reframes how we think about product strategy and product roadmap disruption, direction, and progress. The wind: Represents market forces and trends – uncontrollable, ever-shifting, and often unpredictable. Here are the 5 best product roadmap software.

Feedback Software 52

Feedback Software Research Software Data Visualization User Testing 52

The Product Coalition

NOVEMBER 17, 2024

I have been helping her reshape how product management is perceived in the company by building a solid product strategy, team structure, roadmap, processes, and more. It could mean being involved and contributing to product marketing discussions even if you are not called upon. Over the past year, I’ve been working closely with H.,

User Testing 113

User Testing Customer Experience Engineering Product Research 113

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Innovation Educators

APRIL 17, 2023

He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. Road mapping is a collaborative effort, but the product, sales, and marketing teams might all be working in different ways. ” I want to hear it from marketing, sales, the CEO, and the CFO.

Customer Experience 257

Customer Experience Leadership Startups Engineering 257

ProductPlan

JUNE 18, 2021

But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. Roadmaps set the tone for the coming months and years. Not to mention they dictate what marketing and sales will be able to promote and sell going forward. Laying the groundwork for a roadmap with IMPACT.

Roadmap 84

Roadmap User Testing Customer Feedback Product Research 84

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. Marketing creates lead goals.

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

The Product Bistro

AUGUST 4, 2016

I was piqued, as I had been kicking around the idea to write an ebook on what to expect in your first product management role, as most people fall into it, and while there is a wide body of knowledge around the internet, it can be daunting for the truly uninitiated.

Books 170

Books Finance Reference Vision 170

The Product Coalition

MARCH 1, 2022

Let’s rewind a moment to set the stage for an effective customer feedback strategy, before looking at some specific, practical tactics for actioning customer insights into your long-term product roadmap. After all, if a salesperson is making promises your roadmap doesn’t back up, that’s a recipe for disaster down the road.

Feedback Software 158

Feedback Software Customer Feedback User Testing Data Visualization 158

The Product Coalition

DECEMBER 11, 2023

So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. One of the more senior PMs said that he remembers the first time he showed me his roadmap deck.

Roadmap 78

Roadmap User Testing Workshop Customer Experience 78

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? It is not just about market research vs user research anymore. How big of a potential market has it got?

User Testing 107

User Testing Market Research Product Research Research Software 107

Centercode

JUNE 11, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

User Testing 52

User Testing Customer Feedback Data Visualization Feedback Software 52

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

The Product Coalition

MARCH 19, 2023

I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there. This required a whole new level of thinking and a deep understanding of product-market fit.

User Testing 167

User Testing Framework B2B Document 167

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

Intercom, Inc.

NOVEMBER 3, 2022

While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. I realized this market is broken. The market has laid it out, your competitors have laid it out, or these expectations from the customer dictate your roadmap.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

FEBRUARY 18, 2023

If teams don’t communicate well, for example around the roadmap and plans, putting all the information in a tool won’t solve the problem. If there is bad blood between departments, it impacts your ability to achieve your own goals, etc. Tools cannot change any of that. That’s a very different situation.

Data Visualization 158

Data Visualization Customer Communications Feedback Software User Testing 158

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. SaaS Marketing Metrics and Strategy.

Onboarding KPIs 73

Onboarding KPIs Analytic Tools Marketing Data Visualization 73

Gainsight

APRIL 11, 2025

Ensure Internal Alignment Every companys structure is different, but for most communities, the key stakeholders will be Customer Success (CS), Customer Support, Product, and Marketing. Imagine a hub and spoke model: The community is the hub and each department that supports it is a spoke. Personal brand-building opportunities.

Customer Feedback 59

Customer Feedback Customer Experience User Testing Feedback Software 59

The Product Coalition

FEBRUARY 4, 2023

Make it a point to understand how marketing and sales processes work, and don’t be afraid to contribute ideas in these areas as well. If this is an individual play, it turns your roadmap into a mess and forces you to deal with after-the-fact consequences. Make the business game your own game. Are you ready to make the shift?

Leadership 158

Leadership User Testing Product Strategy Strategy 158

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? At some point, the results you expected and even produced in the past aren’t replicating.

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. In other words, CSMs are the gatekeepers to all customer interactions at all levels and across all disciplines (product, marketing, sales, back office) so that every facet of your organization stays aligned with the customer account strategy.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

The Product Coalition

JANUARY 8, 2023

By the way, it also works for other strategic decisions like a roadmap, OKRs, or deciding on a new org structure. Once you have a new version of the product strategy (or roadmap, or OKRs) it is important to start telling it from the top again. It read “we focus on the SaaS market”.

Product Strategy 147

Product Strategy Strategy Research Software Product Research 147

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. Tough market conditions would cause your sales to dramatically drop or even cease. They see it as sales and marketing’s responsibility.

Product Strategy 147

Product Strategy Strategy User Testing Weak Development Team 147

The Product Coalition

FEBRUARY 5, 2021

For people who come to the tech world later in their careers, perhaps after having worked in marketing or sales, facing the ‘tech wall’ that feels designed to keep them out can be disheartening. Marketing, Sales, Tech, Design, Business, Data, and Leadership.) We have podcasts, eBooks, masterclasses, and more!

Technical Review 158

Technical Review Product Management Product Manager Software Review 158

The Product Coalition

JANUARY 8, 2019

Eisenhower Why agile teams need a product roadmap There are many discussions out there on both the importance of, and lack of importance of agile product roadmaps. I am a firm believer that an agile product roadmap is an important document for all agile teams. What purposes do product roadmaps serve for agile teams?

Agile 60

Agile Roadmap Vision Customer Feedback 60

The Product Coalition

SEPTEMBER 6, 2021

Status reports, ETAs, metrics, roadmap, questions on functionality, and the list goes on and on. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on September 1, 2021. Happy new year!

Customer Experience 174

Customer Experience User Testing Customer Feedback Data Visualization 174

Gainsight

SEPTEMBER 1, 2022

So a product roadmap serves as a tool for alignment: it’s a strategy-first, visual document that communicates what type of problem a product solves, how, and for whom. Yet because product roadmaps are living, breathing documents that can and should evolve, it can be frustrating to construct them. A roadmap to revenue growth.

Data Visualization 52

Data Visualization Roadmap Onboarding KPIs Analytic Tools 52

Intercom, Inc.

JULY 4, 2019

Starting to build those models leads very nicely into roadmapping and prioritization. Starting to build those models leads very nicely into roadmapping and prioritization. Then, that model then gets reflected in roadmaps and prioritizations. Marketing needs to know it. Everything is uncertain. Brian: It’s a model.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

ProductPlan

JANUARY 7, 2022

Markets and technologies change. Here’s how we define it in ProductPlan’s eBook, 100+ Product Management Terms You Should Know: Digital transformation refers to a company’s move to digital solutions to improve its operations or products. You can’t keep doing things the way you’ve always done them, either.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

The Product Coalition

JULY 16, 2023

It can be interpreted in two ways: the actual deliverable and code that is released (the output of your roadmap and work plan), and the abstract entity that is the means to doing business and is what your company relies on to succeed. Before we dive deeper into this I want to remind you again how I define the word product.

Strategy 148

Strategy Product Management Product Manager Management 148

Centercode

DECEMBER 22, 2020

Between all the ebooks, reports, webinars, virtual events, and articles we’ve put out in 2020, here are the pieces we think did the best job of helping testing pros succeed in four key areas: increasing efficiency, engaging testers, adapting to changes, and learning from industry leaders. Engaging Testers. We’re Here to Help.

Reporting Tools 75

Reporting Tools Feedback Software User Testing Customer Feedback 75

The Product Coalition

FEBRUARY 27, 2022

These goals can include, for example, organizing the roadmap , making sure specific processes work well or building a team. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Discuss with your manager what are the first goals you have to achieve?—?ones Good luck in your new position!

Weak Development Team 167

Weak Development Team Leadership Data Visualization Positioning 167

The Product Coalition

NOVEMBER 15, 2020

When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management? Customers in the specific market segment we are operating in are unhappy with the products our competitors offer. You just have to know where to look for it.

Leadership 100

Leadership Definition Roadmap Strategy 100

The Product Coalition

JANUARY 6, 2024

I know, a competitive analysis is not a roadmap presentation , but what I’m talking about here is not related to features. How We Are Going to Win Now that we understand in depth each category, its challenges, and our performance in it, it’s time to talk about what’s next.

User Testing 147

User Testing Customer Experience Customer Feedback Presentation 147

Under 10 Consulting

JANUARY 2, 2020

When a company is small, the product manager (by whatever title) is responsible for activities across the entire product life cycle—from ideation to market delivery and sales support. Strategic product manager, technical product manager, product owner, marketing manager, and more. Guide and curate market and customer research.

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87