The Product Coalition

FEBRUARY 18, 2023

If teams don’t communicate well, for example around the roadmap and plans, putting all the information in a tool won’t solve the problem. Why Tools Are Not the Answer was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.

Data Visualization 158

Data Visualization Customer Communications Feedback Software User Testing 158

Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. How to do top-down customer discovery so you can connect the dots between their strategic priorities and your products/services. How to create a strategic account roadmap with supporting execution activities.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Alchemer Mobile

MARCH 17, 2020

Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. Challenge #8: We don’t know what to prioritize on our product roadmap. Prioritizing features and product ideas is definitely challenging, especially if your team has actionable mobile customer feedback to work off of.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

FEBRUARY 4, 2023

If this is an individual play, it turns your roadmap into a mess and forces you to deal with after-the-fact consequences. My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 2, 2023.

Leadership 158

Leadership User Testing Product Strategy Strategy 158

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 147

Product Strategy Strategy User Testing Weak Development Team 147

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works. What had changed?

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

The Product Coalition

JANUARY 8, 2023

It works for lice and it would work for your product strategy, trust me. By the way, it also works for other strategic decisions like a roadmap, OKRs, or deciding on a new org structure. Once you have a new version of the product strategy (or roadmap, or OKRs) it is important to start telling it from the top again.

Product Strategy 147

Product Strategy Strategy Research Software Product Research 147

Intercom, Inc.

NOVEMBER 3, 2022

Your product marketing is so on point – the way you’ve been able to facilitate this self-serve and onboarding journey that is relatively frictionless, and the way that you position yourselves in the broader market. And for us to do that, this predetermined roadmap doesn’t work for us. Liam: Brilliant.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

SEPTEMBER 6, 2021

Give Them the Information They Want One of the most common pitfalls I see with product leaders’ personal customer experience is related to information. Status reports, ETAs, metrics, roadmap, questions on functionality, and the list goes on and on. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Customer Experience 174

Customer Experience User Testing Customer Feedback Data Visualization 174

The Product Coalition

JANUARY 8, 2019

Eisenhower Why agile teams need a product roadmap There are many discussions out there on both the importance of, and lack of importance of agile product roadmaps. I am a firm believer that an agile product roadmap is an important document for all agile teams. Instead, we consider the idea of planning.”

Agile 60

Agile Roadmap Vision Customer Feedback 60

The Product Coalition

JULY 16, 2023

Before we dive deeper into this I want to remind you again how I define the word product. It can be interpreted in two ways: the actual deliverable and code that is released (the output of your roadmap and work plan), and the abstract entity that is the means to doing business and is what your company relies on to succeed.

Strategy 148

Strategy Product Management Product Manager Management 148

The Product Coalition

FEBRUARY 27, 2022

These goals can include, for example, organizing the roadmap , making sure specific processes work well or building a team. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Discuss with your manager what are the first goals you have to achieve?—?ones Good luck in your new position!

Weak Development Team 167

Weak Development Team Leadership Data Visualization Positioning 167

The Product Coalition

NOVEMBER 15, 2020

When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management? This is most likely to cause tension and misunderstanding since the importance of product strategy is something that is very hard to explain theoretically.

Leadership 100

Leadership Definition Roadmap Strategy 100

Under 10 Consulting

JANUARY 2, 2020

product strategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and . product growth. manager (or product marketing manager) taking on expansion of products that are currently available, the products we have.

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87

The Product Coalition

JANUARY 6, 2024

I know, a competitive analysis is not a roadmap presentation , but what I’m talking about here is not related to features. How We Are Going to Win Now that we understand in depth each category, its challenges, and our performance in it, it’s time to talk about what’s next.

User Testing 147

User Testing Customer Experience Customer Feedback Presentation 147

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 144

User Testing Workshop B2B Leadership 144

The Product Coalition

JUNE 28, 2020

cioruk on Unsplash You just finished working on your strategic roadmap. You completed your planning and started applying the new roadmap to the upcoming sprints. Choose one thing, even small, and unleash the strategic product leader within, starting now. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 84

User Testing Customer Experience Leadership Product Research 84

The Product Coalition

MAY 28, 2022

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on May 23, 2022. But don’t do it before you actually achieved the results of the original goal. It’s the only way forward.

Framework 158

Framework User Testing Customer Experience Dashboard 158

The Product Coalition

DECEMBER 11, 2023

They are all based on real stories of product leaders I work with as a consultant or in the CPO Bootcamp , and I’m sure you’ll find them as real as they are. A Roadmap Without a Strategy It’s this time of the year again, and everybody needs to plan their roadmaps. Like anything else in roadmaps, this too might change over time.

Roadmap 78

Roadmap User Testing Customer Experience Strategy 78

The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

ProductPlan

OCTOBER 26, 2021

Anyone in product for a few years quickly notices no fixed definition of product management from one company to another. Some view Product as an equal peer to Marketing, Sales, and Engineering, while others tuck it away under a VP of Product Marketing or a CTO.

CTO Coach 98

CTO Coach User Testing Product Research Data Visualization 98

The Product Coalition

JULY 5, 2020

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on June 29, 2020. Good luck to all the MC2020 finalists, may we all make a great impact in everything we do!

Customer Experience 84

Customer Experience User Testing Technical Review Startups 84

Gainsight

APRIL 21, 2022

If your company has its eye on the sacred hypergrowth status and you are investing in product-led growth, Gainsight has good news for you. We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. Product Experience . Creating a Product Roadmap? Product Analytics.

Customer Experience 52

Customer Experience Analytic Tools Data Visualization User Testing 52

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JUNE 8, 2020

In my strategic roadmap guide I said you should always start with a business goal, and state it as clearly as possible. You’re welcome to listen to our chat on his podcast: ‘The Product Coach’. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an That’s true regardless of how quickly you define it.

Strategy 78

Strategy Product Research Customer Experience User Testing 78

The Product Coalition

FEBRUARY 12, 2020

The big “2020 roadmap planning” as well as the small “ping the CEO about X”. For example, I can’t complete the roadmap this week, but I can make sure it’s ready for a review session. The complete market research will not be ready, but I can contact that analyst and make sure we have an appointment set for next week.

Customer Experience 84

Customer Experience Product Management Product Manager User Testing 84

The Product Coalition

DECEMBER 11, 2023

For example, if you are running your roadmap by the CEO, and you have already done so before, you can have a relatively high certainty as to what the CEO would want to see and the level of detail they would like to get into. Note that you won’t always know what it takes to get to a certain outcome.

User Testing 78

User Testing Research Software Customer Experience Systems Review 78

Userpilot

FEBRUARY 4, 2022

A few user persona examples in the SaaS space include product managers, product marketers, customer success managers, UX designers, and independent contractors who help companies with any of the aforementioned areas. Video marketing (YouTube and TikTok). User persona example. Newsletters. Case studies. Paid search.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

APRIL 30, 2021

The strategic roadmaps they produce are extremely detailed and they think long-term, which is rare in the instant gratification-prone world of social media. Beyond social media, Siarza also offers: Integrated Marketing. Ignoring all the other noise in the marketing world (and there’s lots of it) will save you a lot of time and stress.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

The Product Coalition

NOVEMBER 8, 2020

Some product managers translate “owning the prioritization and time allocation of the technical debt” to “allocate to it as little time as possible, ideally none” , and that’s absolutely not what it means. Your job as a product manager is not to be the gatekeeper of the roadmap from engineering. Who Owns the Technical Debt?

Customer Experience 81

Customer Experience Engineering User Testing Definition 81

Userpilot

MAY 16, 2023

12 SaaS email marketing strategies to build your plan There are many ways to leverage email marketing for SaaS businesses. In the interest of brevity, we’ve narrowed down that list to 12 crucial strategies that you can use in your own SaaS product marketing. Creating a webhook with Userpilot.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Gainsight

NOVEMBER 15, 2021

Your Product Marketing team can leverage usage data in their materials. Product can use direct feedback from customers to inform new features. Then make a roadmap for how you will reimagine your systems to be able to scale. More importantly, however, it provides visibility for other departments. Visibility. Experience.

Customer Experience 52

Customer Experience Feedback Software Reporting Tools User Friction 52

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Gainsight

JANUARY 30, 2023

By Tori Jeffcoat, Senior Product Marketing Manager, Gainsight. Reorienting your digital product experience around the needs of a customer doesn’t have to be complicated, but a roadmap can help any business get started. Life used to be predictable. Take TV, for example.

Data Visualization 52

Data Visualization Customer Experience Research Software Product Research 52

Under 10 Consulting

JUNE 6, 2019

In this scenario, product management tends to get pulled into a technical support role for the marketing and sales teams, providing content for demos, presentations, ebooks, and sales enablement. Product management in Development. Without it, the product manager role becomes more secretarial than strategic.

Weak Development Team 40

Weak Development Team Product Research Reporting Tools Customer Feedback 40

Userpilot

APRIL 22, 2024

Benefits of marketing funnels Incorporating marketing and sales funnel into your business strategies offers a structured approach to guide customers along their journey. Marketing funnels shed light on each segment of the customer’s experience. Product webinars. So, how do you bring in an audience that has quality?

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52