July, 2018

The 6 biggest challenges facing product management teams in 2018

The Product Coalition

In a time of unprecedented upheaval, the role of the traditional mobile product manager has evolved to cover an organisations entire digital strategy across multiple devices.

Here’s How Fortnite ‘Hooked’ Millions

Nir Eyal

Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo. If you have kids, you’ve likely heard about Fortnite. The wildly popular online battle game has amassed over 125 million players and hosts more than 3 million concurrent players. The game “has brought in more revenue in a […]. The post Here’s How Fortnite ‘Hooked’ Millions appeared first on Nir and Far. Behavioral Design In Action

4 Product Management Hacks to get the Most out of Failure

Mind the Product

Failing is an eventuality in software development. Not only do we fail, we are encouraged to fail iteratively. Let’s do it over and over again! And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a product’s development, from conception to launch. From software design to user experience. From consumer needs to integration points.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing.

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The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”.

Growth Mindset in Product Management

Roman Pichler

Embrace a Growth Mindset. Learning something new requires the right mindset or attitude. If you believe that you lack talent or are not smart enough, then you make it hard—if not impossible—for yourself to acquire new knowledge, skills, and behaviours.

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3 Ways To Stop Sleep Walking Through Your Leadership Legacy

Lead on Purpose

Guest article by Glain Roberts-McCabe “She was completely whole and yet never fully complete” ?Maquita Maquita Donyel Irvin One day, I was having lunch with John, a successful CEO of a national retailer. Like most executives in highly pressured sectors, John feels … Continue reading → Leadership intentional legacy vision

Customer transitions are funny and exciting beasts in the enterprise product world!

bpma ProductHub

By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. But not everybody thinks as such. Not because customers don’t want the “best experience”. Yes,… Product Marketing

Product Requirements: Throw Out the Laundry List and Have Some Fun

280 Group

Throw Out The “Laundry List”. My boss calls me into his office and says that it’s time to create a new product description. “OK,” OK,” I say, not sure what to expect at this new company. He opens a spreadsheet and we start filling in the product requirements.

The Secret Truth About Your Methodology and Processes

The Secret PM Handbook

What are your goals? A product organization has three overarching goals: Deliver great value to our customers. Do it quickly, efficiently, and with high quality. Do it better over time. A product organization that achieves those goals is much more likely to be successful.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Nir Eyal

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […]. The post Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs. appeared first on Nir and Far.

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Musing on the Future of Work

The Product Bistro

Watching a British Police Procedural – Line of Duty, and at the end of a “Season” they did a run down of the investigating team, and one statement caught my attention, that one DC (Detective Constable), had passed her test and was now a DS (Detective Sergeant). This caught my ear, because it is a […]. Future of Work evolution workforce

Define the Formula that Drives the Business

Product Management Lessons from the Trenches

My passion for building businesses and products started years ago when I had the opportunity to co-found my own start-up. We had all the right ingredients for success; a unique idea, and committed team, and right amount of funding to make it a runaway success.

What PRD template provides a useful roadmap?

bpma ProductHub

By Daniel Wu’ – An ideal PRD discusses users, shows features in a visual prototype, and includes key hypotheses. Product Requirement Documents (PRDs) are documents product managers use to achieve several important objectives. They (1) create purpose and context for the teams they work with, allowing key stakeholders to feel heard; and (2) clearly communicate the vision.… … Product Strategy

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? My first role after graduating with my M.B.A was as a project manager for a small Fintech company where I was employee number 15.

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. A good mental model can help you see things in a different way. Click To Tweet.

How to Spot the Gaps You Inherited

UserVoice

My path into Product Management

The Product Bistro

There are many paths into product management, as Steven Haines says so eloquently in his Product manager’s Desk Reference, most product managers don’t start there. I thought it was time to add in the path I took, that of Applications engineer. Instead of a list of traits and attributes, I will probably go a little […]. product management beginnings

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Improve Your Results with Clear Value Propositions

Product Management Lessons from the Trenches

Let’s say that you work for a beer company and are trying to figure out how to increase revenues. Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.”

Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz – Product Management University

Product presentations and demos can be the determining factor in winning or losing a sale. In many cases, it comes down to the credibility of the presenter more than the capabilities of the product. From a buyer’s perspective, the psychology goes something like this: “If you can articulate my issues in the exact manner I do, your product must be great at handling them.”

Product Management Job Titles and Hierarchy

Mind the Product

Since it’s still a relatively new role, there’s a lot of confusion around product management job titles, seniority, and hierarchy. This makes it hard to compare jobs, plan your career, and attract the right talent to your team.

The Impact of User Research Technology on Data Quality

Generation Focus

Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of demographics and consumer insight first came into the spotlight.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

Overcoming your Company’s Fear of Failing

UserVoice

The latest generation of entrepreneurs has contributed its share of buzzwords and mantras to the business lexicon with mixed results. We all now know “unicorns” aren’t just mythical horses. Disruption” is a legitimate strategy for a company trying to break into a new market… and a legitimate fear for those already making money there. And, of course, we know the best way to hone your business. Source. General_PM Product Management

Introverted and a Product Manager

The Product Bistro

One thing that is crucial to success in Product Management is the ability to communicate. A common perception is that you must be an extrovert to be a good communicator. Yet, as a solid introvert, who hates crowds, and large gatherings, I have been quite successful in Product Management. I will admit that it isn’t […]. product management style

8 Keys to Getting Started

Product Management Lessons from the Trenches

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.

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Curiosity: The Key to a Great Sales Discovery Meeting

Proficientz – Product Management University

Sometime is pays to just be curious. You’re about to go into a sales discovery meeting with a new prospect. Is your mindset more like salesperson with a quota, or someone that’s looking to create new relationships in your professional network? Results suggests that you’re better off playing the role of someone that’s looking to build his or her network. Most business people enjoy conversations where they get to talk about things that are important to their success.

5 Product Traps - And Better Paths

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Is your agile team overloaded with feature requests, with no time for discovery? Do your roadmaps read like impossible wish lists? Well, you’re not alone. It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery? Johanna Rothman has seen this all too often across many different organizations. She will take us through five common traps that agile product teams fall into – and likely you are in several of those traps right now. And good news - she has ways to avoid them!

Effective Storytelling to Motivate and Align Your Team by Anna Marie Clifton

Mind the Product

As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over.

4 simple steps to manage your sales pipeline

Inside Intercom

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result.

My Lessons from Interviewing 400+ Engineers Over Three Startups

First Round Review

Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups. Continue reading at First Round Review »

Engineering led? What to watch for

The Product Bistro

There are three principal types of companies: Sales led, marketing led, and engineering led. All three of them have distinct characteristics and traits, however, the engineering led organization (or ELO) has some distinct attributes that you can key off of. The ELO is the topic of this post. First, let’s define what I mean by ELO. An ELO is a relatively small company. They may have a single product, or multiple products. Their sales are very lumpy.

UX and Design Tips for Better Dashboards: Product Manager Laura Klein Explains How to Improve Your Analytics

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

No one makes poorly designed products on purpose. And yet we have so many of them in our lives. That's why Laura Klein, product manager and UX designer, has a set of tips to help application teams improve their embedded dashboards and reports.