The Product Coalition
JULY 17, 2018
In a time of unprecedented upheaval, the role of the traditional mobile product manager has evolved to cover an organisations entire digital strategy across multiple devices. Consumers have moved beyond mobile and product managers need to face this reality and develop products that are functional, delighting users across the whole digital ecosystem.
Nir Eyal
JULY 23, 2018
Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo. If you have kids, you’ve likely heard about Fortnite. The wildly popular online battle game has amassed over 125 million players and hosts more than 3 million concurrent players. The game “has brought in more revenue in a […]. The post Here’s How Fortnite ‘Hooked’ Millions appeared first on Nir and Far.
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Mind the Product
JULY 6, 2018
Failing is an eventuality in software development. Not only do we fail, we are encouraged to fail iteratively. Let’s do it over and over again! And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a product’s development, from conception to launch.
Lead on Purpose
JULY 16, 2018
Guest article by Glain Roberts-McCabe “She was completely whole and yet never fully complete” ?Maquita Donyel Irvin One day, I was having lunch with John, a successful CEO of a national retailer.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
280 Group
JULY 30, 2018
Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. So, no— just posting press releases to press release brokers doesn’t cut it. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
The Secret PM Handbook
JULY 13, 2018
What are your goals? A product organization has three overarching goals: Deliver great value to our customers. Do it quickly, efficiently, and with high quality. Do it better over time. A product organization that achieves those goals is much more likely to be successful. Your methodology, your process, is a means to an end. It's not the end in itself.
bpma ProductHub
JULY 3, 2018
By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. But not everybody thinks as such. Not because customers don’t want the “best experience”.
Intercom, Inc.
JULY 11, 2018
The problems people encounter in their lives rarely change from generation to generation. The products they hire to solve these problems change all the time. If you’re building a new product, it’s because you believe you can create a better solution that people will want to use because it delivers a better outcome. A strong understanding of the outcome customers want , and how they currently get it, is essential for you to succeed in product development.
UserVoice
JULY 10, 2018
The latest generation of entrepreneurs has contributed its share of buzzwords and mantras to the business lexicon with mixed results. We all now know “unicorns” aren’t just mythical horses. “Disruption” is a legitimate strategy for a company trying to break into a new market… and a legitimate fear for those already making money there. And, of course, we know the best way to hone your business.
Speaker: Anne Steiner and David Laribee
As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.
280 Group
JULY 10, 2018
For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? My first role after graduating with my M.B.A was as a project manager for a small Fintech company where I was employee number 15.
The Product Bistro
JULY 23, 2018
One thing that is crucial to success in Product Management is the ability to communicate. A common perception is that you must be an extrovert to be a good communicator. Yet, as a solid introvert, who hates crowds, and large gatherings, I have been quite successful in Product Management. I will admit that it isn’t […].
The Secret PM Handbook
JULY 20, 2018
In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. A good mental model can help you see things in a different way. Click To Tweet.
bpma ProductHub
JULY 24, 2018
By Daniel Wu’ – An ideal PRD discusses users, shows features in a visual prototype, and includes key hypotheses. Product Requirement Documents (PRDs) are documents product managers use to achieve several important objectives. They (1) create purpose and context for the teams they work with, allowing key stakeholders to feel heard; and (2) clearly communicate the vision.
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Intercom, Inc.
JULY 2, 2018
Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.
Product Management Lessons from the Trenches
JULY 24, 2018
My passion for building businesses and products started years ago when I had the opportunity to co-found my own start-up. We had all the right ingredients for success; a unique idea, and committed team, and right amount of funding to make it a runaway success. We built a product that many loved and could see the potential in, but at the end couldn’t scale it into a successful business.
Roman Pichler
JULY 3, 2018
Embrace a Growth Mindset. Learning something new requires the right mindset or attitude. If you believe that you lack talent or are not smart enough, then you make it hard—if not impossible—for yourself to acquire new knowledge, skills, and behaviours. For example, I never used to think myself as somebody who is good at writing, and I wasn’t particularly good at it at school.
The Product Bistro
JULY 30, 2018
Watching a British Police Procedural – Line of Duty, and at the end of a “Season” they did a run down of the investigating team, and one statement caught my attention, that one DC (Detective Constable), had passed her test and was now a DS (Detective Sergeant). This caught my ear, because it is a […].
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
UserVoice
JULY 24, 2018
Outline Introduction: Product Management is all about filling gaps Understanding Your New Role The unique character of PM – varied expectations A little due diligence can go a long way You’ll need time to pick out the mismatch between expectations and reality Taking Measure of the People PM is a “people” role first and foremost A company is more than the content of its org chart Knowing.
Product Management University
JULY 25, 2018
Product presentations and demos can be the determining factor in winning or losing a sale. In many cases, it comes down to the credibility of the presenter more than the capabilities of the product. From a buyer’s perspective, the psychology goes something like this: “If you can articulate my issues in the exact manner I do, your product must be great at handling them.” Think back to a sale you lost when you clearly had the superior solution, or a sale you won when you clearly
Intercom, Inc.
JULY 6, 2018
If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.
Product Management Unpacked
JULY 19, 2018
I wasn’t supposed to end up here in my career. Seriously. I am, as they say in academic circles, “from ‘industry.” I don’t have a Ph.D. I never aspired to be a researcher. And while I have taught for more than a decade at the graduate level, I was never part of the academic ecosystem. I was an outsider; I like to think I still am. I have led or been a major contributor to two of the most successful software companies in the world.
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Mind the Product
JULY 27, 2018
Opening #mtpcon in San Francisco, Christina Wodtke turned our focus to our teams. Among the many jobs product managers perform, team coordinator is often added to the list. This isn’t a job that product managers should have to do, but like many other tasks, “if it ain’t happening, you’ve gotta fix it.” Christina told us how to reboot the team you have, or build a healthy one from the ground up. ?.
The Product Bistro
JULY 25, 2018
There are many paths into product management, as Steven Haines says so eloquently in his Product manager’s Desk Reference, most product managers don’t start there. I thought it was time to add in the path I took, that of Applications engineer. Instead of a list of traits and attributes, I will probably go a little […].
UserVoice
JULY 24, 2018
Outline. Introduction: Product Management is all about filling gaps. Understanding Your New Role. The unique character of PM – varied expectations. A little due diligence can go a long way. You’ll need time to pick out the mismatch between expectations and reality. Taking Measure of the People. PM is a “people” role first and foremost. A company is more than the content of its org chart.
Product Management University
JULY 27, 2018
The B2B Product Manager Magazine July 2018 is now available. It’s July and that means the second half of the fiscal year is in full swing for many organizations. That usually equates to more focus on hitting your sales numbers. This month we tackle two critical phases of the sales process – discovery and demos – with tips for getting better results on both fronts.
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Intercom, Inc.
JULY 30, 2018
In sales, there’s one number we obsess over – our quota. As soon as one month ends and another starts, we can’t help but ask, how am I going to hit my number? Yet for all the time we spend thinking about it, many of us don’t have a game plan. As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me.
The Product Guy
JULY 16, 2018
How to thoughtfully include everyone’s experience to build the most effective product. “Absorbing what is useful, discarding what is not, adding what is uniquely your own. ” In a recent live stream from one of our mentors of The Product Mentor , Andrew Hsu’s, lead a conversation around “Agile across the Business”. We are always looking for more product mentors from all around the world.
First Round Review
JULY 2, 2018
Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups.
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