May, 2017

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Getting Into Product – Your Experience

The Product Guy

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).

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Managing Product Teams for Success

Product Talk

I’ve been thinking about the challenges of managing product teams by outcomes. Most leaders want their teams to have the autonomy to go after an outcome, but they struggle with trusting that their teams will do the right things. Most teams want that autonomy, but they struggle with communicating their progress toward an uncertain outcome. These shortcomings create a vicious cycle.

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The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. I talk about this model with lots of people, but I’ve never explicitly written it down in a post. I’ve found the model to be very powerful in my career, and I hope it’s helpful to you.

Framework 302
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Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it. You’re ready to roll, and then you’re asked, “So how much money will this make?”.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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The T-Shaped Product Manager

Roman Pichler

Balancing Specific and Generic Skills. To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio. They include a deep understanding of the users with their needs, the competition, and the market trends.

More Trending

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Finance and Business Case Essentials for Product Managers

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Finance and Business for Product Managers”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…

Finance 268
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Overcoming Product Demo Objections

Product Management University

Product demo objections are a staple of the sales process in the B2B software business. Your competitor’s products have just as many or more deficiencies than yours. Don’t get too worked up over it. Successful demos require that you master the art of making certain product deficiencies seem trivial in the grand scheme of the overall solution.

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This New Template Helps You Write Better Product Requirements

The Secret PM Handbook

“Communication” by Joan M. Mas. See below for image credit. Effective Communication is Challenging. Product managers tell me – and the people managing product managers tell me – that one of their biggest challenges is communicating with the development team. People complain about: Developers being poorly motivated, or having a bad attitude about what you want them to build.

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How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

Can’t get your boss to part ways with a time-based feature roadmap? Then sell them on the risk. I wonder what it is about feature roadmaps that is comforting to the C-suite. Is it the false sense of security that you’re setting yourself up to deliver a list of features based on untested assumptions and educated guesses? Is it the delusion that locking your organisation into a plan a year in advance equals a competitive edge?

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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How to Use Psychology to Make Persuasive Video

Nir Eyal

Nir’s Note: This guest post is excerpted from Nathalie Nahai’s best-selling book, Webs Of Influence: The Psychology of Online Persuasion. A film, a piece of theatre, a piece of music, or a book can make a difference. It can change the world. – Alan Rickman, Actor What Makes Video Special? Compared to other media types on the web, […].

Books 111
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The 9 Mental Models You Need to Build Better Products

Amplitude

Mental models are frameworks we use to make decisions, explain things, or think about the world. We use them subconsciously and many have become reflexive to our everyday lives. If you’ve ever made a pros/cons list, considered the opportunity cost of a situation or taken an action based on FOMO, you’ve applied a mental model. We’ve written about confirmation bias , an important one for product managers to keep watch for, yet there are hundreds of less commonly applied mental mo

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Focused on Value & an Audacious Spacious!

The Product Guy

Nominate a great product manager you know today @ [link] ! Remember to subscribe to our YouTube channel @ [link]. Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at Digital Ocean , as well as to our other sponsors, Yext , BKLYN and many more. Over the course of the night a few of the highlights were… Featured Product: Spacious exploring the product, its challenges and successes, from the human layer to living in analytics.

Events 239
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Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

Product Management University

A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth. What’s the key to creating such a culture? Answer one simple question that becomes the rallying cry for your entire organization. There’s a big difference between products that deliver tactical value to users and an organization that delivers strategic value to the customer organization from the to

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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This New Template Helps You Write Better Product Requirements

The Secret PM Handbook

“Communication” by Joan M. Mas. See below for image credit. Effective Communication is Challenging. Product managers tell me – and the people managing product managers tell me – that one of their biggest challenges is communicating with the development team. People complain about: Developers being poorly motivated, or having a bad attitude about what you want them to build.

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The Evolution of a Product Manager – Josh McWilliam

Mind the Product

Josh McWilliam is a co-founder and Vice President of Product at College Factual. Their mission is to help every student realize their full potential through the best fit education their money can buy. While their focus is on students with the College Factual brand, they also have other brands like Ed.ai (for advisors), Educate.ai (for colleges), and BRIGHT HUB (for teachers).

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5 Simple Reasons to Attend BASiS 2017

UserVoice

If you haven’t been persuaded to get tickets for BASiS 2017 yet – or you need to convince your boss it’s worth the investment – here are 5 of our top reasons to get tickets: Because BASiS is the only purely data-driven product management event. Everyone says being data-driven is important. But beyond the buzzword, a good product manager knows the cost of failing to collect, analyze, or apply data well.

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Tech Companies are Addicting People! But Should They Stop?

Nir Eyal

To understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you’ve never noticed there’s a scary warning on every box of cotton swabs that reads, “CAUTION: Do not enter ear canal…Entering the ear canal could cause injury.” How is it that the one thing most people do with Q-tips is […]. The post Tech Companies are Addicting People!

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Breaking into Product Management

The Product Guy

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).

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Top 3 Culprits of Underperforming Products

Product Management University

Any number of factors can contribute to underperforming products, but the root causes are usually tied to a combination of the following three issues: . 1. Vague Definition of Target Customers. When products try to be all things to all people, the result is usually mediocre value for most. The Solution: Prioritize your product investments on the market segments that are most conducive to revenue/market share growth and deliver solutions for a specific need (e.g., reduces administrative tasks

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People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

This guy might have too much knowledge. Knowledge is power. Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. Knowledge of how to do the job. How to do the job faster, or with fewer errors, or with better outcomes. If we don’t put the knowledge in, the our users have to figure it all out themselves.

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Why Product Managers Should Learn to Code

Mind the Product

Building products is amazing. You take an idea – sometimes big, sometimes small – and with your team you make it real. Or at least you make a version of it come to life and then send it out into the world. Every day I find this creatively inspiring. To craft a product from scratch brings a range of feelings; from joy and pleasure to frustration and despair.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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3 Things Successful Product Managers Do Differently

UserVoice

Today marks my one year anniversary at UserVoice as a Sales Development Representative. This means that for the past year, I have spoken to loads of product managers every single business day. Having conversed with that many PMs…I have learned a thing or two about the product world and how product decisions are made. When I ask product managers about how they decide which new features to build, I typically hear that they rely on customer interviews, or that management makes the decisions f

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How Great Product Companies are Transforming their Analytics Stack

Amplitude

The world of product development is changing rapidly. Twenty years ago, “online” was a new acquisition channel. But today, online is the product. And all companies are turning into digital product businesses. However, the fact that software is eating the world shouldn’t be surprising to anyone reading this. But how quickly it’s happening might be: over half of all Fortune 500 companies since 2000 no longer exist.

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Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Bet

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Customer Value, Underperforming Products, Product Demo Objections and More

Product Management University

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

This guy might have too much knowledge. Knowledge is power. Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. Knowledge of how to do the job. How to do the job faster, or with fewer errors, or with better outcomes. If we don’t put the knowledge in, the our users have to figure it all out themselves.

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Stakeholders, let ‘em in – Rosemary King

Mind the Product

Rosemary King educates us on the importance of involving stakeholders (especially those in senior positions) in the research phases of your products. Collaboration. Collaboration is important. As a product manager you enjoy being in control, but at times this control can be detrimental to a product. Rosemary cites a number of examples where collaboration with stakeholders is important: they may have specialist knowledge you don’t have; you need to keep them on the same page in terms of project g

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Accelerate Marketing Automation Strategies with Usage Analytics

Revulytics

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas , the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to event coverage. As we focus our marketing efforts on creating more demand for our products, we’re constrained by “the law of diminishing returns.