December, 2018

Why Engineers Should Participate in Discovery

Product Talk

Are you inviting your engineers to participate in discovery with you? If yes, do you get pushback from them? Does your organization prefer that your engineers only write code?

In Defense of Small Data

ProductCraft

“How many people used our new feature last quarter?” That’s a nice and easy question. Run some analytics, and you can have a satisfyingly neat answer. Why did users abandon our product after using this feature last quarter?” Here, you’re getting into muddy waters.

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Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

Netflix’s Friends (Born 2004, died 2010). I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure.

Technical Debt and Product Success

Roman Pichler

Why Technical Debt Matters for Product People. As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is.

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Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Refocusing the Lens. Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work.

More Trending

Top 5 Reasons Your Jira Backlog Fails You

UserVoice

There’s a strong chance you and your dev team are already relying on Jira for backlog management of technical projects, assigning bugs and scheduling sprints.

How to Apply Machine Learning to Business Problems: Part 2

bpma ProductHub

By “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Part 1 is here. Pointers for Applying Machine Learning to Business Problems 1– Begin with a priority problem, not a toy problem In an off-mic conversation with Dr. Charles Martin (AI consultant in the Bay Area),… Product Strategy

Don’t Miss These Amazing Speakers at #mtpcon Singapore

Mind the Product

We’re beyond excited to be bringing our flagship conference #mtpcon – the world’s biggest and best product conference – to Singapore on March 25-26.

Business Acumen

The Product Bistro

I’m going to tell a story that will ultimately show how misguided many supposed “good ideas” are, especially in relation to business cases, strategy, and planning. One site that I hang out on is Slashdot, an old school hang out that bills itself as “News for Nerds.” ” On /. see what I did there?) there […]. product management business acumen business case business model

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Women in Product Management: Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group

280 Group

For our next installment of the Women in Product Management Series I interviewed Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? I actually graduated with a Communications and English Writing degree and got a job at a newspaper right out of college.

How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

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Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season

AB Tasty

The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing game. Among the strategies that you can easily boost is Facebook marketing.

Why Business Teams Need to Start Together, Work Together, and Finish Together

ProductPlan

The most successful products I’ve been involved with in my career came about when the entire team opened the door to the mission at the same time, with similar expectations, and on equal footing. In other words, these teams started together. Not in silos.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Using Psychology to Supercharge Your Products by Joe Leech

Mind the Product

In this #mtpcon London talk, Joe Leech shows us how, in order to design products that people love, we need to create experiences that fit into what people’s existing mental models predict for them. Procedural Knowledge. Declarative knowledge is specific facts that we find hard to remember.

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It’s a Major Award!

The Product Bistro

Way back, when I started the Product Bistro, I had a lot of spare time (between gigs), and I was using the blog to drum up some consulting, and piece work to fill in the gaps and time. I created this site to first describe what I could offer, and how my prior expertise could […]. product management 2018 MVP award BPMA

How to Get More Product Management From Your Product Managers

Proficientz – Product Management University

If you’ve ever wondered why some athletes are great with one team but not so great with another, the difference is usually in their supporting cast. The same philosophy applies to the product management function.

“Agile Coaching” Is Not the Goal

Johanna Rothman

I've met a number of agile coaches recently. They tell me they're hired as Scrum coaches or as Scrum Masters. They see their job as “better Scrum.” ” It would be lovely if that was their one and only job.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How AI is Lowering the Barrier to Entry for BI and Analytics

Birst BI

According to Gartner, more than 3,000 CIOs ranked Business Intelligence (BI) and Analytics as the top differentiating technology for their organizations. If BI and Analytics is such a game-changer, then why is the average adoption rate in organizations only 32%?

Making Sense of Planning in an Agile World

ProductPlan

“But we’re agile. We don’t plan.” ” If you’ve ever worked with an agile team, chances are you’ve heard this excuse. However, even agile teams need a disciplined approach to planning.

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The Perks of Being a Generalist

Mind the Product

I’m lucky enough to be able to say that I love what I do – but why? What is it that gets me up to go to work every day? Like many in our field, I fell into a product job somewhat by accident, but I count myself as very lucky to have done so.

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What Do Product Leaders Worry About? (Survey)

Mironov Consulting

I spend much of my time coaching product leaders : folks who manage teams of product managers and developer+designer+product teams. I also step into companies as an interim VP Product Management. So I have strongly held personal opinions about what’s on the minds of other product leaders.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

B2B Product Manager Magazine December 2018

Proficientz – Product Management University

The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization.

Creating and Destroying Value

Pragmatic Marketing

I read Seth Godin’s blog every day. Many days, what he says relates directly to pricing. Today’s blog— Is There a Marketing Person Leading the IT Team —is just one of those blogs. He provides a few horrendous examples of companies interacting with their customers.

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Help Managers Visualize Their Problems

Johanna Rothman

I've been working with several managers at organizations large and small, who want to capitalize their software “earlier.” ” These managers have some strongly-held beliefs about the people: People are resources. Resources can multitask on several projects at a time.

The ultimate marketing technology stack for 2019

Inside Intercom

You might be familiar with Scott Brinker’s famous martech landscape slide. Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

4 Tips to Help Product Managers Manage Their Time Effectively

Mind the Product

Who doesn’t struggle to manage their time effectively, at least occasionally? As product managers we have so many priorities that organizing them into a short list can be the hardest challenge each week.

6 common mistakes product managers should avoid

Craft.io

“I have not failed. I’ve just found 10,000 ways that won’t work.” — Thomas Edison. There are few professions where mistakes are part of the process as much as they are in product development. Trial and error are a vital part of innovation and every mistake you make is an opportunity to grow.

6 Tips for Making Your Ecommerce Business Ready for Voice Search

AB Tasty

Is your ecommerce business ready for voice search? It should be. Voice commerce sales amounted to an impressive $1.8 billion in. Read more. This article was originally posted on AB Tasty as 6 Tips for Making Your Ecommerce Business Ready for Voice Search. E-commerce User Experience