Intercom, Inc.
FEBRUARY 20, 2018
A well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it. In software, when you think of “onboarding”, you might think of tooltip tours where customers are shown the various components on the UI via pop-ups, or you might think of empty states , where the UI is in a unique one-time only state, giving the customer guidance on how to get started.
The Secret PM Handbook
FEBRUARY 20, 2018
When the sales team has the right product knowledge, they will be much more successful. Which means they sell a lot more of your product. This starts from the first call with the prospect. If a sales person asks the wrong questions during that first call…. … then even a good prospect can turn into total loss. But, ask the right questions …. … and the chances of closing them go way up!
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Mind the Product
FEBRUARY 22, 2018
I recently had a call with the CEO of a company that I thought would be a great channel partner for my company. I’d been looking forward to the conversation; we’d convinced a few similar firms to partner with us recently and I was hungry for some momentum. When the call kicked off, I fully expected it would be another win. But… nope.
Product Innovation Educators
FEBRUARY 23, 2018
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product managers must listen with empathy – just how do we do it? Listening occurs at several levels. For most of us, empathy doesn’t come naturally. With all that we need to get done, we are in a hurry to get just the information needed, share only what others need to know, and move on.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Intercom, Inc.
FEBRUARY 19, 2018
As a student of engineering you’re incentivised to write a lot and to read a lot. You’re expected to solve many well understood, discreet, simple problems, on paper, on sunny afternoons in late May and early June. This kind of learning has its place – it encourages discipline of thought and allows you to develop certain important muscles that will be useful for later – but to be successful as product engineer , you’ll also need to master a bunch of different skills.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mind the Product
FEBRUARY 20, 2018
Let’s assume you have a great idea that requires some of your colleagues to take action to move it forward. You introduce it and they agree that it sounds good. A couple of weeks later, you ask how things are progressing and they haven’t had time to start yet. A few more weeks pass… still nothing. Sound familiar? It’s all about buy-in – the difference between just an idea and an idea that gets implemented.
Product Innovation Educators
FEBRUARY 19, 2018
From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. I spent a week with customers, observing them in their environment, learning what they needed to accomplish and the obstacles they encountered. By the end of the week, I was walking in their shoes. It was the start of what became a very successful product.
Intercom, Inc.
FEBRUARY 21, 2018
In sales, we often talk about how to write great email subject lines or best times to cold call. This helps, but in the world of SaaS it’s more important to communicate with your prospects when the timing is right for them to engage. Case in point: product announcement day. Great companies will spend a lot of time crafting sophisticated product announcements with gorgeous design and content, attracting a windfall of traffic to your marketing site.
Nir Eyal
FEBRUARY 19, 2018
There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene? —? a beautiful flower slowly blooming to reveal each petal, pistil, and stamen in exquisite super high definition detail. It was downright sexy. But now it was time to make my choice. Would I buy the $400 […]. The post Distinction Bias: Why You Make Terrible Life Choices appeared first on Nir and Far.
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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
UX Studio: Product Management
FEBRUARY 20, 2018
I always find starting a project interesting: I will get to work with new people and learn about a new industry. This one, however, was special, because I had to design an online store. Why so special? I had felt excited about e-commerce UX since I bought my first sneakers on eBay. It was such a great experience that I wanted to create a web-store myself.
First Round Review
FEBRUARY 20, 2018
Giving constructive feedback that resonates is extremely difficult. You have to strike exactly the right chord for your words to cause change. Here's the best advice we've seen on how to do that.
Intercom, Inc.
FEBRUARY 22, 2018
If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. There are two key reasons for this. First, onboarding is the one thing that every user of your product experiences. Secondly, just as Ruairí wrote recently , your onboarding strategy must adapt over time as your product and business evolve.
Nir Eyal
FEBRUARY 19, 2018
Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani. Discover other reasons you make terrible life choices like confirmation bias and hyperbolic discounting. There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene? —? a beautiful flower slowly […] The post Distinction Bias: Why You Make Terrible Life Choices appeared first on Nir and Far.
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Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Daniel Elizalde IoT Blog
FEBRUARY 20, 2018
IIoT customers often demand a fully functional, end-to-end solution. And, most products often fall short of “the last mile” to give these customers exactly what they need. To bridge this gap (i.e., close the deal, or satisfy an important customer) Product Teams often agree to develop one-off features for that particular customer. Overall, the Product […] The post How to Avoid the Trap of Building One-Off Features for Industrial IoT Products appeared first on TechProductManageme
Clever PM
FEBRUARY 22, 2018
A couple years ago I ran across a blog post by Paul Jackson where he mentioned in passing the idea of a tension between “default ship” cultures in relation to corporations versus startups. For some reason, those two ends of a spectrum have stuck with me ever since, and after struggling with some culture change […].
Intercom, Inc.
FEBRUARY 23, 2018
It feels like we’re entering a golden age in relationships between customers and businesses. But really we’re just coming full circle. For most of human history, businesses have been constrained by physical location. They could really only sell to the people within walking distance of their location. Business owners had a very finite market they could address so every customer and how they perceived the business really mattered.
UserInterviews
FEBRUARY 21, 2018
Leading a user research team can be overwhelming. In many organizations the discipline is new and ill-understood. Ashley Tudor brings her vast experience to break down key ways to lead with impact.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Indicative
FEBRUARY 21, 2018
Sometimes, what you think your customers want doesn’t match up with the data. That’s what drove Payal Kadakia to make a strategic business pivot while running Classtivity. If you haven’t heard of Classtivity, it’s probably because Kadakia changed the company into ClassPass, which now helps people connect to fitness classes around the world.
Johanna Rothman
FEBRUARY 23, 2018
If you read my scaling agile series , you can see that becoming an agile organization requires seeing your organization as a system with a culture. You can start with teams, move to programs and the product part of the organization. If you don’t also address the cultural problems of rewards, you won’t continue with your agile transformation.
Intercom, Inc.
FEBRUARY 20, 2018
A well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it. In software, when you think of “onboarding”, you might think of tooltip tours where customers are shown the various components on the UI via pop-ups, or you might think of empty states , where the UI is in a unique one-time only state, giving the customer guidance on how to get started.
Userzoom
FEBRUARY 20, 2018
Demystifying some of the common questions we get on statistics. The Professional Services team at UserZoom carry out user experience research on behalf of our clients. Alongside designing and building studies we spend a lot of our time analyzing the data, identifying insights, and making recommendations. As part of this process we often talk to our clients about the statistics they can run on the data collected in UserZoom and what insights they can infer.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Amir Rozenberg
FEBRUARY 21, 2018
In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. In order to excel strategically in the implementation of your digital transformation you need to be offering services to end users on their terms, on their devices, at their convenience, streamlining and differentiating features. On top of that, end users expect everything to look great, work perfectly…quickly.
Amplitude
FEBRUARY 22, 2018
Investing in a new product is a risk. How do you prove it will be successful? How do you measure ‘success’ in the first place? These are just some of the questions the Workplace Analytics team has grappled with as it establishes itself within the Office 365 brand. MyAnalytics: a Productivity Tool Within Office 365. MyAnalytics and Workplace Analytics are a family of new products within the Microsoft Office 365 offering to help information workers spend their time more effectively.
Johanna Rothman
FEBRUARY 22, 2018
Introduction to an Agile Transformation series… I’ve seen several agile transformation challenges. Since I want to address those challenges, this is a series of posts about agile transformation. The problems I’m planning to address are: Understanding why agile, why now. Change and why we might not be so facile with change and how that challenges a transformation.
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As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Pragmatic Marketing
FEBRUARY 21, 2018
How do you deal with one-off feature requests from sales that are supposedly deal breakers? Have you noticed that car salespeople always sell what they have on the lot, while software sales people always seem to sell what they don’t have? After all, our salespeople and executives believe that anything is possible with software. And it is. But not instantly.
The Accidental Product Manager
FEBRUARY 19, 2018
McDonalds needs to find ways to attract more young people Image Credit: Mike Mozart. The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in five has ever eaten a Big Mac burger. For a 61 year-old burger chain, this does not bode well for the future.
The Product Coalition
FEBRUARY 20, 2018
Product management is an important organizational role. Product managers are typically found at companies that are building products or technology for customers. The product manager is often considered the expert of their products and is responsible for the strategy, roadmap, and feature definition for product. The position includes marketing, forecasting, and profit and loss (P&L) responsibilities.
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