Sat.Dec 17, 2016 - Fri.Dec 23, 2016

article thumbnail

Recognizing your path to success

Lead on Purpose

Every successful individual I’ve ever met has told me their path to success was filled with surprises and obstacles they never thought about before they started. Things happened they never anticipated. They experienced both positive surprises and disappointing setbacks.

article thumbnail

Save the Date: MTP Engage Hamburg April 28!

Mind the Product

It is great to see that more and more product people enjoy getting together for events like ProductTank (now in over 90 cities across the globe!) and two major events of our tribe, the Mind the Product conference in London & San Francisco. It shows that many of us share a healthy curiosity to learn, a great willingness to share, and an active interest to engage with other product people.

Events 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jobs to be Done #prodmgmt

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

article thumbnail

How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.]. Brian Balfour (ex-VP Growth at Hubspot): In everything from growth projections to company valuations, it’s common to use CAC and CPA interchangeably — but it’s

article thumbnail

How To Get Promoted In Product Management

Speaker: John Mansour

If you're looking to advance your career in product management, there are more options than just climbing the management ladder. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities. We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you.

article thumbnail

Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

By Sophorn Chhay. When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Traditional outbound marketing efforts, such as cold calls, snail mail and trade shows have decreased in their effectiveness while inbound marketing campaigns have provided new growth opportunities.

Inbound 87

More Trending

article thumbnail

Maximizing Effectiveness in Product Management

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

article thumbnail

How to Start a Career in Behavioral Design

Nir Eyal

Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar. Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. My first job out of college […]. The post How to Start a Career in Behavioral Design appeared first on Nir and Far.

article thumbnail

Sales & Marketing: Till Death Do Us Part

Pragmatic Marketing

The alignment between sales and marketing is one of the most critical components of successful revenue growth. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage. In this podcast, Bertrand Hazard , vice president of marketing for TrustRadius, shares his insights into why alignment is critical, how to tell if you’re out of synch and what you can do to get the relationship back on track and delivering more revenue.

article thumbnail

Changing Lanes – Becoming a Platform Product Manager

Mind the Product

I’m a product manager for a content management system that runs some of the most-visited websites in the world. Our team reports to the CTO, and we sit within the engineering arm of the organization. Prior to this I’d had a year’s product experience at a customer-facing SaaS company and naively I believed I could copy-paste this experience. I was wrong.

article thumbnail

Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

article thumbnail

Avoiding Death by PowerPoint in Product Management

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

article thumbnail

Merry Christmas – Take The Week Off!

The Accidental Product Manager

Here's Hoping That You Name Shows Up On The "Nice" List This Year! Loyal readers & subscribers, here’s hoping that this upcoming Christmas season week is a great week for you – I’m taking it off! Blogging will resume after the holidays… Everyone seems to celebrate something different this week, but I’m hoping that no matter how you choose to spend your time, you will enjoy yourself.

Naming 62
article thumbnail

The Content Dilemma

Pragmatic Marketing

Every time I find myself in a new role or with a new product, I always start with engaging the market. Working with customers and prospects will provide insights into what your users value and the problems that they want to solve. This will help you determine what content to focus on. You should also engage with your sales team to see who the typical buyers are and then perform win/loss calls.

article thumbnail

Value Poker in the Dragons’ Den

Mind the Product

Technical and product teams can spend a lot of time estimating the effort involved in a proposed piece of work. But how many of us even bother to write a value on a piece of work? Over time I’ve become fed up with seeing product people managing story backlogs where, at most, they had an effort estimate on a story. People wanted “quick wins” and “the biggest bangs for the buck”, but without considering the value as well as the effort it is little more than opinion.

article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

Finding Inspiration in Product Management

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

article thumbnail

The Best Product Management Podcasts

The Product Coalition

What better way is there to learn and improve than listening to expert insights? Podcasts are a great way of learning about new advancements in your professional field. Brought to you by the experts themselves, the following list of podcasts contains useful insights into the world of product management and provides new tactics and alternative methods for excelling at your job. 1.

article thumbnail

Why Companies Don’t Focus on Pricing

Pragmatic Marketing

Pricing is the most powerful of all of the marketing mix levers. Depending on gross margin, a 1 percent improvement in pricing can lead to a 10 percent increase in profitability. Yet, many companies don’t have a company-wide effort for price management. Sure, all companies have someone or some department who does pricing but very few truly understand and focus on pricing.

Finance 70
article thumbnail

5 Recommendations for Setting Yearly Growth Goals

Brian Balfour

(You can download my Yearly Growth Goals Template that I used on our team at HubSpot at the bottom of this post.) We are nearing the year end and that probably means many teams are finalizing their growth goals for next year. Just the thought of the planning process is probably jacking up your stress levels. After all, setting yearly growth goals in fast-changing environments feels like shooting darts blindfolded.

article thumbnail

Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

article thumbnail

On the Importance of Reflection in Product Management

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

article thumbnail

Jam 2016 – Product Manager Club

Product Club

On the 4th November the Product Manager Club attended JAM 2016 in London. It was pretty awesome! We met a lot of great people and we learned a lot of interesting things and we thought it was only right to share our experience! Yeah but what’s Jam 2016?! So in the words of the founders Mathilde Leo and Sebastian Powell , We often asked ourselves how other companies go about designing and building great products.

article thumbnail

The Art of Writing User Stories

Product Manager in Heels

User stories are the currency with which Product Managers communicate and sell the business idea they are advocating for. They are one of the most important artifacts (other than the Product Roadmap) that a Product Manager creates. Here's some suggestions for crafting user stories: 1. Follow the basic format The basic format of a user story is: As a {type of user} I want to {goal} So that I can {reason} User stories help to answer three questions: Who is this funcationality for?

article thumbnail

Welcome New TSIA Members! December Edition

TSIA

At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional service disciplines TSIA has to offer.

article thumbnail

Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

article thumbnail

Six Sigma & Product Management

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

article thumbnail

On Estimation: Why Software Projects are Like Car Journeys and How to Cope

Product Club

Are We Nearly There Yet? If you’ve got kids and have ever been on a long car journey with them, that phrase will probably sound annoyingly familiar. Maybe you even remember saying it yourself when you were younger. How about this phrase: “Is that ticket done yet?”. Or this one: “When will your project be finished?”. Or this one: “Can you tell me when the next release be shipped?”.

article thumbnail

Why you should host user testing viewing parties

UserTesting

Reviewing results of a user testing study can seem like a chore. There’s a lot of video to go through, and some of that feedback might not be altogether positive. So gathering your team and stakeholders to watch the videos … The post Why you should host user testing viewing parties appeared first on UserTesting Blog.

article thumbnail

Using Predictive Analytics for Cross-Sell and Upsell: Lessons from E-Tailers

TSIA

The holidays are upon us once again, and along with them, the corresponding annual shopping season. For dads like me with school-aged children, this is also the time of year when I turn to my favorite e-tailers to fulfill our family's wish lists. It's a tough call as to whether I love my children or hate the mall with more fervor, so in our house, “Santazon.com" with “Reindeer Prime" delivery has saved Christmas like the repentant Grinch at the end of the book.

article thumbnail

Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

article thumbnail

Product Roadmapping

The Product Guy

More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

Roadmap 83
article thumbnail

Netflix global head of insights, Adrien Lanusse

dscout People Nerds

A dscout People Nerd and connector of multicultural research threads.

40
article thumbnail

Why you should host user testing viewing parties

UserTesting

Reviewing results of a user testing study can seem like a chore. There’s a lot of video to go through, and some of that feedback might not be altogether positive. So gathering your team and stakeholders to watch the videos … The post Why you should host user testing viewing parties appeared first on UserTesting Blog.