Sat.Dec 26, 2020 - Fri.Jan 01, 2021

5 Product Positioning Mistakes to Absolutely Avoid

Mind the Product

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions.

Overcoming Impostor Syndrome in the Product World

The Product Coalition

We’re here to teach you important skills and methodologies for Product Management, and having good mental health is as important an asset to any PM as data skills and tech knowhow. If you can’t take care of yourself, you can’t take care of your teams.


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New Year’s Resolutions for Product Managers


PMs, take a deep breath: We made it to the end of 2020. This year was likely full of changing priorities, sudden roadmap pivots, new personas and use cases, and—let’s be honest—some straight up chaos. While these things aren’t just going to go away come January, a new year is always a good time to.

TEI 315: Product Design and Development Tools – with Carlos Rodriguez

Product Innovation Educators

How product managers can take an idea to a market-ready product. This is fourth in the series on a product management body of knowledge I’m doing every-other-week.

How to Measure DevSecOps Progress and Ensure Success

Speaker: Shannon Lietz, Director of DevSecOps Team, Intuit

You've finally done it: You've won over C-Suite and your DevSecOps team is up and running. You feel ready to take on rising security threats while continuously delivering quality software updates. But how do you monitor your new program? Are you truly able to gauge the state of your projects? To ensure the success of this new breed of a team, you need to know the metrics to look at and how to advocate these metrics to C-Suite and stakeholders. Join Shannon Lietz, Leader and Director of DevsecOps at Intuit, and learn to lead your DevSecOps team to the top.

The Best-Loved Product Management Content of 2020

Mind the Product

2020, what a year – I’m sure you’re all sick of talking about it. But, before we turn the corner into 2021, let’s take a look back on something pretty positive—some of the best product management content of the year.

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The Hottest Video Marketing Trends Expected in 2021

The Product Coalition

We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space.

ProductCraft’s Must-Read Articles of 2020


Well, it certainly has been a year, product people. We all started out starry-eyed with big plans for our products and organizations in 2020. Instead, we found ourselves steering our orgs from our home offices (and kitchen counters and living room couches).

The Anatomy of a Pivot by Asha Haji

Mind the Product

In this November 2020 #mtpcon Digital keynote, Asha Haji, Co-Founder and COO and Founders Academy shares her recent experience of a pivot. She talks about what drives a pivot, how to decide what to pivot to, and how to manage your pivot once it’s started.

The Most Popular Product Management and Mobile Marketing Content of 2020


Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation.

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

The Forgotten Truth About The Moonshot Goal

The Product Coalition

A Moonshot goal permeates the desire for growth in the tech industry. An audacious corporate goal that is supposed to inspire 10× thinking and bring in breakthrough outcomes. The inspiration for corporate moonshots comes from President Kennedy’s plan to land a man on the Moon.

Centercode Stories: How Did You Change for the Better in 2020?


This is the time of year where many of us are looking back on the last twelve months and reflecting on what we’d like to do better. But it’s also a time when we can be grateful for the things that are already good — especially in a year marked by so much loss, change, and uncertainty.

The Invisible Leader: Facilitation Secrets – Elena Astilleros on The Product Experience [Rebroadcast]

Mind the Product

One of the things we’ve learned in 2020 is just how important it is to have great facilitation skills as product people.

The True Value Proposition of College

Dear Strategy

On this episode of Dear Strategy, we talk about the true value proposition of college. Given the outrageous prices, coupled with the fact that many people never get jobs in the actual fields that they study, it’s hard to see how there is any real value proposition here at all.

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

At the close of 2020, when we’re on the brink of entering a new decade, we thought it’d be a good time for a little history lesson.

CQRS and Event Sourcing

Modus Create

For many years now we’ve been talking about microservices, the approach, techniques, pros and cons, the wheres and whys, and how to use it. As with everything in software engineering, microservices is another set of patterns full of solutions and trade-offs.

Building Products Asynchronously With a Distributed Team by Job van der Voort

Mind the Product

In this November 2020 #mtpcon Digital session, Job van der Voort, CEO of Remote and ex VP Product, GitLab, discusses how best to build products asynchronously with a distributed team. Watch the session in full, or read on for the highlights.

Dear Strategy 127: The True Value Proposition of College

Dear Strategy

On this episode of Dear Strategy, we talk about the true value proposition of college.

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

How To Partner With Technology Suppliers

The Product Coalition

Having worked on a number of large technology programmes involving the selection and management of strategic suppliers, I wanted to share my perspectives from the ‘buy side’ on how to build effective partnerships. A partnership is a long term relationship that creates material value for both parties.

ONE THING on Product Lifecycle

Product Culture

Where is your product in its lifecycle? Is it in early startup mode? Rapid growth? Cash cow? Most big companies get big by having a portfolio of products to “stack" lifecycles on top of each other. Sometimes you have to produce a roadmap of several products at the same time, a “portfolio roadmap".

How to Monitor for Success with Technology in Your Hospital


Remote patient monitoring is an area of tremendous opportunity within the healthcare landscape. It offers the benefit of monitoring the health status of patients in home care settings and offering data-driven care.

How Flagship Enriches the Lives of Tech Teams at AB Tasty

AB Tasty

Learn how our tech teams 'drink our own champagne' when it comes to feature management and product optimization. This article was originally posted on AB Tasty as How Flagship Enriches the Lives of Tech Teams at AB Tasty. Uncategorized Product Management Progressive Rollout

How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.

Research Amid Sudden Change: Working on Google Classroom During COVID with Amanda Rosenburg of Google.


What do you do when user needs change overnight? Amanda Rosenburg, UXR Team Lead for Google Classroom shares how she and her team kept researching through the COVID pandemic


How to Develop a Vision: Four steps towards imagination

Bruno Bergher's Writing

"What's your vision for this?". Have you been asked this question? Did you freeze not knowing what it should be? Maybe you thought "How on earth does a vision emerge? I'm not a visionary, I'll just on execution.". That's what you may have been told, but that's it's not true. A vision is

UXCam in 2020 – Key Product Updates and Mobile Analytics Trends

UXCam Bluespace

Key highlights from the year that was. UXCam Updates App Analytics mobile app analytics Product management uxcam

Product-Led Growth

Product Bookshelf

Product-led companies use their product to facilitate demand generation, qualification, sales, onboarding, activation, and engagement. By contrast, sales-led companies rely on people to undertake these activities.

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6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

NDAs and Informed Consent for User Research: When, Why, and How to Collect Participant Signatures


Getting the required legal documents signed can be a real pain. Here are the tools, templates, and tips to make NDAs and informed consent forms easier

The Biggest Mistake When Rolling Out a New Roadmapping Tool — and How to Avoid it


One of the product roadmap’s primary goals is to bring a company’s teams and departments together around a shared strategy for product success. The roadmap should serve as an up-to-date reference point.

Simple Network Management Protocol (SNMP) is Still Relevant

eG Innovations

What is SNMP? Simple Network Management Protocol ( SNMP ) is an Internet Standard protocol for collecting and organizing information about managed devices on IP networks and for modifying that information to change device behavior. Figure 1: How SNMP works.