Sat.May 12, 2018 - Fri.May 18, 2018

Why do we Forget That Product Management is a Tough Career?

Mind the Product

Growing up, I wanted to be an astronaut – or a dinosaur. I think I got closer to being a dinosaur, I certainly did more practice! As an adult, if I could trade careers overnight I’d quite like to be an actor.

Product to Product: Venmo’s Ben Mills on the messiness of leading a product team

Roadmunk

It’s the second last episode of Product to Product’ s second season! Listen to the episode below: As we reach our final stretch of exploring the human side of product , we’re joined by Ben Mills , Head of Product at Venmo, this episode.

A Shortcut to Story Mapping in 3 Quick Steps

Craft.io

Here’s the thing about story mapping in the agile product management process: technically, it’s one of the easiest stages in the process. Essentially, discovery is the foundation of your product development. No other stage in agile product management is this simple and this important.

Agile 52

3 Titles; 3 Horizons

Under10 Playbook

The Three Horizons model—developed in “The Alchemy of Growth,” by Mehrdad Baghai, Stephen Coley, and David White of McKinsey & Company—is one of the many useful frameworks used in our strategy workshops for product managers.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

More Trending

What is Self-Awareness and why Should you Care?

Mind the Product

The biggest opportunity for improvement – in business, at home, and in life – is awareness. Alan Mulally, former CEO of Ford Motor Company. In 2006, Alan Mulally took over as president and CEO of a struggling Ford Motor Company.

Price Increases: Big and infrequent, or small and annual?

Pragmatic Marketing

Amazon just increased the price of Amazon Prime by 20%. That’s a big jump all at once. The good news is this was the first increase in 4 years. In 2014, they increased the price by 25%. These big price increases must impact their subscriptions.

The top marketing statistics for 2018 and why they matter

Inside Intercom

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market.

ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit

First Round Review

It's rarely a straight line to product/market fit. Here are ClassPass founder Payal Kadakia's hard-won tips for marketplace startups that helped her guide her company from a near-bust to a $470M game-changer. Continue reading at First Round Review »

A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

We’ve all seen the increasing industry trend of artificial intelligence and big data analytics. In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process. All of these activities play a vital role in providing the superior experience your customers demand.

What Blocks our Empathy in the Design Thinking Process?

Mind the Product

Empathy is the foundation of the whole Design Thinking process. Putting ourselves in someone else’s shoes enhances our ability to receive and process information, which helps us understand how other people experience the world. As a product designer, I know that empathy helps me to recognise the difficulties that people face, alongside their needs and desires, and that I can then use that knowledge to design the best solution for their challenges. Being a product designer is exciting.

A Shortcut to Story Mapping in 3 Quick Steps

Craft.io

Here’s the thing about story mapping in the agile product management process: technically, it’s one of the easiest stages in the process. Essentially, discovery is the foundation of your product development. No other stage in agile product management is this simple and this important.

Agile 70

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident.

Product Backlog vs. Sprint Backlog

Proficientz – Product Management University

What’s the difference between a product backlog and a sprint backlog? There are two key differences between a product backlog and a sprint backlog. A sprint backlog typically covers a few sprints whereas a product backlog covers a much longer timeframe like one or two quarters. The second difference is the content and context within each document.

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

Product Owner vs Product Manager: Worry About Outcomes not Titles

Mind the Product

Over the past year I’ve worked with hundreds of product managers in dozens of companies, and there’s been one question that has sounded like a persistent drum beat: “ What is the difference between the role of a product owner and a product manager? ”.

Vision 180

The Untold Secret to a Perfect Release

Craft.io

The perfect product release. The one where everything falls into place right on time, the team is hyped and driven (as opposed to relieved and exhausted), and even the marketing materials are ready when they should be. How does that happen? Set goals that are borderline unrealistic.

Why your growth depends on taking risks with your hiring strategy

Inside Intercom

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. The inflection point is when you go from only being comfortable hiring star candidates who pose very little risk to taking chances on candidates who don’t tick all the boxes but who have promise and potential. Making that transition smoothly is crucial for your longer-term growth.

Four Steps to Product Feature ROI

Proficientz – Product Management University

Senior executives often request a product feature ROI prior to approving plans for product development. It’s a mind numbing exercise for product managers and developers and in most cases a fool’s errand. Most products and features are usually interrelated at some level and target the same markets and customers, so how is it possible to predict revenue and cost estimates on a feature by feature basis? The short answer is, you can’t, It’s all guesswork!

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

Clumsy Colossus or Gentle Giant by Julia Whitney

Mind the Product

At this year’s MTP Engage conference in Hamburg executive coach Julia Whitney delivered a well-received keynote on psychological safety, as many studies have shown it to be the most critical factor in building high-performance teams.

Athens, 21 Sept: Agile Summit Greece

Mironov Consulting

Agile Greece Summit is the largest agile conference in Southern Europe. It brings together developers, team leaders, product folks, managers and executives. Where: Athens, Greece (Auditorium Conference Centre, University of Piraeus TT). When: Sept 20-21. Website/registration.

Agile 52

Want your support team to drive revenue? Go real-time

Inside Intercom

In a business climate where customer support is often considered a cost center, we’ve seen firsthand that investing in real-time support actually drives revenue and customer satisfaction. It does, however, come with its fair share of operational challenges.

Essential Slack Integrations for Product Managers

Craft.io

Why can’t we all just get along? Many of us in the agile world nurture the fantasy of that one product management platform to rule them all. We can keep dreaming.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.

Leaders Manage Uncertainty

Johanna Rothman

One of the problems I see in projects and organizations is when people wish for certainty. Too many agile project managers and Scrum Masters want a known velocity. They don’t realize that velocity is a relative capacity measurement , not a guarantee.

Three Steps to Break Into Product Management

Clever PM

Product Management is a hot role in the current market, partly because there are companies realizing the importance of the role, and partly because everyone seems to think that they can do the job. Without opining on either of those driving forces, in my experience there are three key things that any candidate can do […]. Product Management Communication Influence PM Roles

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

Why does someone switch from one product to another? It’s rarely the first reason they’ll offer. You have to dig deeper to find out, and that’s where Jobs-to-be-Done comes in. Bob Moesta pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90’s, alongside Harvard Business School Professor Clayton Christensen. In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete.

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Revulytics

Did you make it to the end of the blog title or stop after “short attention spans?” You’ve likely heard that highly circulated statistic that the average attention span of a human – eight seconds – is now shorter than that of a goldfish.

Interpreting your Qualitative & Quantitative Data through Storyboarding

Speaker: Tristan Kromer, Lean Coach, Kromatic

Storyboarding is a simple way to integrate Qualitative and Quantitative perspectives into a complete picture of how the user experience impacts the business model. Qualitative vs. Quantitative is an argument that shouldn't happen. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

Who is a Product Manager?

Rahul Abhyankar

Who is John Galt? I came across a question on LinkedIn – Why do you think the role of product manager is so misundestood? In every company, there are people dedicated to specific activities of building, communicating about and selling products. We find these people in R&D, marketing and sales teams. In contrast, the activities … Continue reading Who is a Product Manager? → Product Management

Capture human insights from your own customers with Live Conversation

UserTesting

With UserTesting’s Live Conversation , you can now capture human insights with your own customers, employees or partners. Customer insights are in a state of evolution. Too often, the tools that we use to measure customer insights are static and … The post Capture human insights from your own customers with Live Conversation appeared first on UserTesting Blog. Product B2B My Recruit

Blog 43

Design Handoff Guide: Design To Development Without Headaches

UX Studio

By definition, design handoff takes place when the finished design has reached the stage for the developers to implement it. Let’s look at the basics and some suggestions to get the best out of the designer-developer collaboration. We at UX studio have a long history of working with developers during our projects, and fortunately, we get better and better at it every time. In fact, we now have our own developers and are opening up a Dev Studio so we can offer our clients complete service.

Wizard of Legend

The Product Coalition

Yesterday… this amazing game was finally released: [link] The thing is that it took more than 2 years to finally arrive! It was a Kickstarter Project that I backed and that was fully funded in July of 2016: Booya. Funded.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. What makes matters more complex is that users doesn’t always know what they want or need (as Nils says “You can’t trust what users say”). And sometimes the most important feature for selling your product is one that customers never end up using.