Sat.May 12, 2018 - Fri.May 18, 2018

Why do we Forget That Product Management is a Tough Career?

Mind the Product

Growing up, I wanted to be an astronaut – or a dinosaur. I think I got closer to being a dinosaur, I certainly did more practice! As an adult, if I could trade careers overnight I’d quite like to be an actor.

Product to Product: Venmo’s Ben Mills on the messiness of leading a product team

Roadmunk

It’s the second last episode of Product to Product’ s second season! Listen to the episode below: As we reach our final stretch of exploring the human side of product , we’re joined by Ben Mills , Head of Product at Venmo, this episode.

A Shortcut to Story Mapping in 3 Quick Steps

Craft.io

Here’s the thing about story mapping in the agile product management process: technically, it’s one of the easiest stages in the process. Essentially, discovery is the foundation of your product development. No other stage in agile product management is this simple and this important.

Agile 62

3 Titles; 3 Horizons

Under10 Playbook

The Three Horizons model—developed in “The Alchemy of Growth,” by Mehrdad Baghai, Stephen Coley, and David White of McKinsey & Company—is one of the many useful frameworks used in our strategy workshops for product managers.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Podcast Q&A: Dropbox’s viral growth, Uber’s tricky funnels, and future growth channels

Andrew Chen

[Hi readers: I wanted to share a podcast interview I did with Adam Risman of Intercom, who interviewed me on a wide array of topics including Dropbox’s viral growth methods, my time at Uber, and future growth strategies. This was originally published on Intercom’s blog here. Hope you enjoy! -A]. Listen to the podcast here ». tldr; Here’s 5 quick takeaways.

More Trending

The top marketing statistics for 2018 and why they matter

Inside Intercom

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market.

Price Increases: Big and infrequent, or small and annual?

Pragmatic Marketing

Amazon just increased the price of Amazon Prime by 20%. That’s a big jump all at once. The good news is this was the first increase in 4 years. In 2014, they increased the price by 25%. These big price increases must impact their subscriptions.

Spice Catalyst Product Management and Product Marketing Courses Coming to Singapore and India

Spice Catalyst

Product Management Training Singapore and India. The post Spice Catalyst Product Management and Product Marketing Courses Coming to Singapore and India appeared first on Spice Catalyst.

What Blocks our Empathy in the Design Thinking Process?

Mind the Product

Empathy is the foundation of the whole Design Thinking process. Putting ourselves in someone else’s shoes enhances our ability to receive and process information, which helps us understand how other people experience the world. As a product designer, I know that empathy helps me to recognise the difficulties that people face, alongside their needs and desires, and that I can then use that knowledge to design the best solution for their challenges. Being a product designer is exciting.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Want your support team to drive revenue? Go real-time

Inside Intercom

In a business climate where customer support is often considered a cost center, we’ve seen firsthand that investing in real-time support actually drives revenue and customer satisfaction. It does, however, come with its fair share of operational challenges.

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Revulytics

Did you make it to the end of the blog title or stop after “short attention spans?” You’ve likely heard that highly circulated statistic that the average attention span of a human – eight seconds – is now shorter than that of a goldfish.

A Shortcut to Story Mapping in 3 Quick Steps

Craft.io

Here’s the thing about story mapping in the agile product management process: technically, it’s one of the easiest stages in the process. Essentially, discovery is the foundation of your product development. No other stage in agile product management is this simple and this important.

Agile 74

What is Self-Awareness and why Should you Care?

Mind the Product

The biggest opportunity for improvement – in business, at home, and in life – is awareness. Alan Mulally, former CEO of Ford Motor Company. In 2006, Alan Mulally took over as president and CEO of a struggling Ford Motor Company.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident.

Three Steps to Break Into Product Management

Clever PM

Product Management is a hot role in the current market, partly because there are companies realizing the importance of the role, and partly because everyone seems to think that they can do the job. Without opining on either of those driving forces, in my experience there are three key things that any candidate can do […]. Product Management Communication Influence PM Roles

Fashion Teaches Product Managers About Speed To Market

The Accidental Product Manager

In the fashion industry, speed to market is what matters Image Credit: GoToVan. If you had to, how quickly could you get a new product to market? One month, two months, 6 months, a year?

Product Owner vs Product Manager: Worry About Outcomes not Titles

Mind the Product

Over the past year I’ve worked with hundreds of product managers in dozens of companies, and there’s been one question that has sounded like a persistent drum beat: “ What is the difference between the role of a product owner and a product manager? ”.

Vision 117

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Why your growth depends on taking risks with your hiring strategy

Inside Intercom

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. The inflection point is when you go from only being comfortable hiring star candidates who pose very little risk to taking chances on candidates who don’t tick all the boxes but who have promise and potential. Making that transition smoothly is crucial for your longer-term growth.

ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit

First Round Review

It's rarely a straight line to product/market fit. Here are ClassPass founder Payal Kadakia's hard-won tips for marketplace startups that helped her guide her company from a near-bust to a $470M game-changer. Continue reading at First Round Review »

Product Backlog vs. Sprint Backlog

Proficientz – Product Management University

What’s the difference between a product backlog and a sprint backlog? There are two key differences between a product backlog and a sprint backlog. A sprint backlog typically covers a few sprints whereas a product backlog covers a much longer timeframe like one or two quarters. The second difference is the content and context within each document.

Clumsy Colossus or Gentle Giant by Julia Whitney

Mind the Product

At this year’s MTP Engage conference in Hamburg executive coach Julia Whitney delivered a well-received keynote on psychological safety, as many studies have shown it to be the most critical factor in building high-performance teams.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

Why does someone switch from one product to another? It’s rarely the first reason they’ll offer. You have to dig deeper to find out, and that’s where Jobs-to-be-Done comes in. Bob Moesta pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90’s, alongside Harvard Business School Professor Clayton Christensen. In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete.

Understand context and diminish risk: How to build your first Wardley Map with RealtimeBoard

RealtimeBoard

Understand context and diminish risk: How to build your first Wardley Map with RealtimeBoard Wardley Maps are all about strategy. To be more precise, it’s about building an intuitive and shareable understanding of your context so the strategy you adopt ends up being a good one. All this is especially helpful if you are starting […]. The post Understand context and diminish risk: How to build your first Wardley Map with RealtimeBoard appeared first on RealtimeBoard Blog. Agile management

Four Steps to Product Feature ROI

Proficientz – Product Management University

Senior executives often request a product feature ROI prior to approving plans for product development. It’s a mind numbing exercise for product managers and developers and in most cases a fool’s errand. Most products and features are usually interrelated at some level and target the same markets and customers, so how is it possible to predict revenue and cost estimates on a feature by feature basis? The short answer is, you can’t, It’s all guesswork!

The Untold Secret to a Perfect Release

Craft.io

The perfect product release. The one where everything falls into place right on time, the team is hyped and driven (as opposed to relieved and exhausted), and even the marketing materials are ready when they should be. How does that happen? Set goals that are borderline unrealistic.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Wizard of Legend

The Product Coalition

Yesterday… this amazing game was finally released: [link] The thing is that it took more than 2 years to finally arrive! It was a Kickstarter Project that I backed and that was fully funded in July of 2016: Booya. Funded.

Leaders Manage Uncertainty

Johanna Rothman

One of the problems I see in projects and organizations is when people wish for certainty. Too many agile project managers and Scrum Masters want a known velocity. They don’t realize that velocity is a relative capacity measurement , not a guarantee.

Who is a Product Manager?

Rahul Abhyankar

Who is John Galt? I came across a question on LinkedIn – Why do you think the role of product manager is so misundestood? In every company, there are people dedicated to specific activities of building, communicating about and selling products. We find these people in R&D, marketing and sales teams. In contrast, the activities … Continue reading Who is a Product Manager? → Product Management