Sat.Mar 09, 2019 - Fri.Mar 15, 2019

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

280 Group

Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention.

Demo 271

How Humanising Your Product can Make all the Difference

Mind the Product

For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm.

Expand your addressable market to drive your next wave of growth

Inside Intercom

During your first wave of growth, your initial customers are very important. You have to build a product that solves a problem and works well for them.

B2C 79

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference.

The Ultimate Embedded Analytics Guide

In today’s ambitious business environment, many companies are taking an embedded analytics approach to capitalizing on the value of their information. Learn all about embedded analytics in this guide by Sisense, including a general overview of embedded analytics, the different approaches to embedding BI and analytics, and the benefits and challenges of the most popular BI solution technologies.

Adopting a Continuous Discovery Mindset Across the Organization

Product Talk

I teach two courses at Northwestern University. I want to share a little bit more about the work that I am doing there as I think it’s relevant for people working at companies who are starting to adopt continuous discovery practices (in other words, many of you).

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The Shortest Product Manager Job Ever!

The Accidental Product Manager

The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job?

The Simple Definition of Product Portfolio Management

Proficientz – Product Management University

Your product portfolio has more strategic value than the sum of its parts, especially from the customers’ point of view.

What Jon Stewart and The Daily Show can teach you about managing your time

ProductBoard

I met Jon Stewart once. He and the head writer of The Onion were promoting their new book, America (The Book): A Citizen’s Guide to Democracy Inaction, at Poets and Prose in Washington, DC.

Books 79

Why the Time is Right for #mtpcon Singapore

Mind the Product

When we announced in September last year that we’re bringing #mtpcon to Singapore for the first time, it was in the knowledge that the technology and innovation scene across the Asia-Pacific (APAC) region is booming.

Events 127

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

The art of being truly customer centric: 6 lessons from Survey Monkey’s CMO

Inside Intercom

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power.

TEI 220: What makes a good product manager & who shouldn’t be one – with Marc Abraham

Product Innovation Educators

It’s all about creativity, curiosity, and customer focus for product managers. This is a listener requested episode. Several Everyday Innovators have asked, “What are the qualities of a good product manager?”

3 helpful things you should do in an interview to to find out what someone really wants

ProductBoard

We recently wrote about interviewing customers to get beyond their initial asks to find out what they really need. In the article, we mentioned that the “5 Whys” is a popular and effective method for talking to customers. We also elaborated on how we use that framework.

There’s a new Band in Town: Building Fan Tech by Carl Norberg

Mind the Product

Creating magic (moments) is what sport is all about – in theory. But it applies to product development too.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

5 lessons learned starting a new team within our sales organization

Inside Intercom

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales.

Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them.

How to Land Your First PM Job

ProductCraft

I interviewed hundreds of potential associate PMs when I was a product manager at Google, and have interviewed both associate PM and PM internship candidates at my current position with Pendo. The vast majority of them underwhelm for a few key reasons.

How to Foster Healthy Communication When Your Team is Distributed

Mind the Product

Building and sustaining a healthy team culture and communication is a large part of being a successful product manager. Since product managers don’t directly manage other team members (except for other product managers), and your unit of delivery is your team, influence and inspiration are vital for ensuring your team is happy, healthy, and productive. Being co-located with your team already has several challenges, but when your team is distributed it can raise even more challenges.

Buyer’s Guide for Embedded Analytics

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

What Is The Business Value Of Design?

UX Studio

If you (or your boss) ever wondered about the right way to do design for the greatest profitability, we’ve go t your b ack with some cold hard facts. These facts about the business value of design should convince even the most financially oriented. . Photo by NeONBRAND on Unsplash.

UX 106

How to maintain high quality conversations with your customers at scale

Inside Intercom

Building great relationships with your customers and offering them world-class support depends on a lot of things, but one of the most important is the quality of the conversations you have with them.

Books 70

How to Evaluate Associate Product Manager Programs

PMLesson's Ace the PM Interview

Associate Product Manager (APM) programs are well known in Silicon Valley as rotational, mentorship-focused programs designed to accelerate the careers of young aspiring product managers.

Product-Wide Software Licensing Strategy That Drives Compliance

Revulytics

The chain of events set in motion by SAP’s actions against so-called “indirect access” (where 5,800 users utilized SAP ’ s software engine on a single license through a third party application) was front-page news in the world of enterprise software compliance.

Nine companies share 30+ best practices for creating embedded analytics products

Treat Your Product Team Like a Sports Team, Not a Family

ProductPlan

Cultural fit is a relatively new concept in hiring and team building. While organizations have always had culture, the long-held expectation was that new employees would adapt to said culture, and people would be hired purely based on resumes. Companies now realize just how important corporate culture is to their ability to grow, adapt, react, and thrive.

Alignment on great product teams

Inside Intercom

To move quickly towards a mission, the core attributes of product teams –strategy, design and engineering – need to be well aligned. But how do you achieve that alignment and what happens when you don’t? I gave a talk at Building Intercom on alignment as a key quality of a great product team.

X Marks the Spot: A Map of ProductCraft, The Conference

ProductCraft

When we launched ProductCraft, our goal was to build a place for and by product people, an online home for real perspectives and best practices from product practitioners.

What the Newest Review Data Means for SaaS Companies

Gainsight

Just how accurate are online review aggregators, anyway? If you pull up Google or Yelp for a restaurant, say, you’ll get an aggregate of stars from one to five, the number of reviews counted, and any number of written reviews and qualitative feedback.

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

Avoiding Bike Shedding, Yak Shaving, and the dreaded camel

The Product Coalition

Tales and aphorisms of the dark side of collaborative development Photo by Roxanne Desgagnés on Unsplash This is a follow-up to a previous piece I did on cultivating meaningful stakeholder relationships , though you don’t have to have read it for this to make sense. “A

How to Negotiate Your Product Management Salary

ProductPlan

Salary negotiation isn’t easy in any profession, but it can be particularly tricky in product management. Whether it’s because some companies don’t have an established product management culture or because the role can differ significantly from place to place, product management candidates have a tough time knowing what the right pay range should be for the job they’re interested in.

Defining Growth Design: The Guide to the Role Most Startups are Missing

First Round Review

Angel Steger serves as our guide on a trek to better understand the still developing speciality of growth design.