Sat.Mar 09, 2019 - Fri.Mar 15, 2019

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

280 Group

Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention.

Demo 282

How Humanising Your Product can Make all the Difference

Mind the Product

For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm.

Expand your addressable market to drive your next wave of growth

Inside Intercom

During your first wave of growth, your initial customers are very important. You have to build a product that solves a problem and works well for them.

B2C 83

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference.

How to Monetize Data with Analytics

For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.

Adopting a Continuous Discovery Mindset Across the Organization

Product Talk

I teach two courses at Northwestern University. I want to share a little bit more about the work that I am doing there as I think it’s relevant for people working at companies who are starting to adopt continuous discovery practices (in other words, many of you).

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The Simple Definition of Product Portfolio Management

Proficientz – Product Management University

Your product portfolio has more strategic value than the sum of its parts, especially from the customers’ point of view.

TEI 220: What makes a good product manager & who shouldn’t be one – with Marc Abraham

Product Innovation Educators

It’s all about creativity, curiosity, and customer focus for product managers. This is a listener requested episode. Several Everyday Innovators have asked, “What are the qualities of a good product manager?”

Start Telling Stories about Your Data with Notebooks

Amplitude

We have a running joke on the product development team: “If a chart falls in the woods and there’s no one around to analyze it, does it make an insight?”. Our answer is no. We believe that a healthy data culture is not merely defined by data access.

Why the Time is Right for #mtpcon Singapore

Mind the Product

When we announced in September last year that we’re bringing #mtpcon to Singapore for the first time, it was in the knowledge that the technology and innovation scene across the Asia-Pacific (APAC) region is booming.

Events 139

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

What Is The Business Value Of Design?

UX Studio

If you (or your boss) ever wondered about the right way to do design for the greatest profitability, we’ve go t your b ack with some cold hard facts. These facts about the business value of design should convince even the most financially oriented. . Photo by NeONBRAND on Unsplash.

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How to Land Your First PM Job

ProductCraft

I interviewed hundreds of potential associate PMs when I was a product manager at Google, and have interviewed both associate PM and PM internship candidates at my current position with Pendo. The vast majority of them underwhelm for a few key reasons.

5 lessons learned starting a new team within our sales organization

Inside Intercom

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales.

How to Foster Healthy Communication When Your Team is Distributed

Mind the Product

Building and sustaining a healthy team culture and communication is a large part of being a successful product manager. Since product managers don’t directly manage other team members (except for other product managers), and your unit of delivery is your team, influence and inspiration are vital for ensuring your team is happy, healthy, and productive. Being co-located with your team already has several challenges, but when your team is distributed it can raise even more challenges.

Design and Run Experiments That Actually Progress Your Business

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.

What Jon Stewart and The Daily Show can teach you about managing your time

ProductBoard

I met Jon Stewart once. He and the head writer of The Onion were promoting their new book, America (The Book): A Citizen’s Guide to Democracy Inaction, at Poets and Prose in Washington, DC.

Books 83

Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them.

The art of being truly customer centric: 6 lessons from Survey Monkey’s CMO

Inside Intercom

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power.

There’s a new Band in Town: Building Fan Tech by Carl Norberg

Mind the Product

Creating magic (moments) is what sport is all about – in theory. But it applies to product development too.

How to Design Strong Experiments

Speaker: Franziska Beeler, Head of Cloud Academy, and Tendayi Viki, Associate Partner, Strategyzer

When testing new business and product ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Join Tendayi Viki, corporate innovation expert and associate partner at Strategyzer, and Franziska Beeler, Head of Cloud Academy at Strategyzer, as they walk us through the three key elements that help you design stronger experiments and come away with the evidence you need to advance your idea.

3 helpful things you should do in an interview to to find out what someone really wants

ProductBoard

We recently wrote about interviewing customers to get beyond their initial asks to find out what they really need. In the article, we mentioned that the “5 Whys” is a popular and effective method for talking to customers. We also elaborated on how we use that framework.

[Interview] Venngage’s Amazing UX & User Onboarding Teardown (and What You Can Learn From It)

Userpilot

It’s rare that a SaaS company invests a lot of time, money and efforts in its user onboarding, adoption and in-app experiences. However, whenever we find such a company, we make sure that everyone can learn from its experiences, UX tips and user onboarding methodologies.

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Alignment on great product teams

Inside Intercom

To move quickly towards a mission, the core attributes of product teams –strategy, design and engineering – need to be well aligned. But how do you achieve that alignment and what happens when you don’t? I gave a talk at Building Intercom on alignment as a key quality of a great product team.

Treat Your Product Team Like a Sports Team, Not a Family

ProductPlan

Cultural fit is a relatively new concept in hiring and team building. While organizations have always had culture, the long-held expectation was that new employees would adapt to said culture, and people would be hired purely based on resumes. Companies now realize just how important corporate culture is to their ability to grow, adapt, react, and thrive.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

How to Evaluate Associate Product Manager Programs

PMLesson's Ace the PM Interview

Associate Product Manager (APM) programs are well known in Silicon Valley as rotational, mentorship-focused programs designed to accelerate the careers of young aspiring product managers.

X Marks the Spot: A Map of ProductCraft, The Conference

ProductCraft

When we launched ProductCraft, our goal was to build a place for and by product people, an online home for real perspectives and best practices from product practitioners.

What the Newest Review Data Means for SaaS Companies

Gainsight

Just how accurate are online review aggregators, anyway? If you pull up Google or Yelp for a restaurant, say, you’ll get an aggregate of stars from one to five, the number of reviews counted, and any number of written reviews and qualitative feedback.

The Shortest Product Manager Job Ever!

The Accidental Product Manager

The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job?

Get Better User Insights With Wasteless Validation

Speaker: Tim Herbig, Product Management Coach and Consultant

Product teams tend to get ahead of themselves by rushing from idea straight to building a Minimum Viable Product (MVP). How can a product manager slow their team down and prevent them from wasting valuable resources? Join Tim Herbig, Product Management Coach and Consultant, as he introduces a new way of understanding MVPs and explores how you can approach validation without wasting the resources of your development team.