Sat.Nov 10, 2018 - Fri.Nov 16, 2018

Back to Basics: Benefit-led Messaging

280 Group

“Today’s smart marketers don’t sell products; they sell benefit packages.”. Phillip Kotler, the Father of Modern Marketing. The Perils of Feature-Led Messaging. A few weeks ago I was training a private client that is in the financial technology (“FinTech”) industry. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets. Their customers are banks and mortgage lenders, but their customers are consumers looking to finance or refinance a home purchase.

Scrum or Kanban: which is right for your personality?

Craft.io

Lean management techniques like Scrum and Kanban come up a lot on this blog, due to their status as key concepts in the product management glossary. There are scores of other models and methodologies out there, but none have been able to replace these two.

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Engaging in Product Debates

Sachin Rekhi

As product managers we engage in product debates every day with our design and engineering partners, fellow product managers, cross-functional partners, managers, executive stakeholders, and more.

Just in Time Product Management

The Product Bistro

Product management is a discipline where there is an unending to-do list, a fixed amount of time in the day, and enough outside influencers to make even the best multi-tasker whither and die. Yet good product managers always appear to be in control of the situation. This is a testament to several traits that are […]. product management essentials

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've you've launched an MVP, you know that the journey has just begun. But what do you do after the launch? How do you figure out what to do next? After you launch, it's important to be able to look at how different segments of your users react and quickly uncover signal vs. noise so you can iterate and improve. Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your way to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a skill set to make the most of your launches.

2019 Product Conferences

Product Talk

We are starting to pull together our 2019 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. I haven’t decided what events I’ll be attending in 2019 yet, but as soon as I do, I’ll update this post. We’ll also keep updating this list as we hear about more events.

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More Trending

Lost in Translation – how do you Localize Your Product for International Growth?

Mind the Product

Have you ever opened up an exciting new app, but instead of being asked to “ Sign up ” you saw “ ??????????? ”? Maybe you’ve received a confirmation email saying “ Th?nks nks you for you reg?ster. ng here ple?se

How can Cloud Players benefit from Technographics?

DemandMatrix

The cloud computing industry is not new, yet it is always in a state of flux owing to the range of offerings such as public versus private versus hybrid, and IaaS/PaaS/SaaS/NaaS/ FaaS. The industry is set to grow fast, about 17.3 percent in 2019 to a total of $206.2 billion, up from $175.8

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Want to Land Speaking Engagements? Here’s How

Pragmatic Marketing

Product Management Responsibilities: Eventually, It’s About Products

Proficientz – Product Management University

Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis for all things revenue and that can cloud the true objective of a product management function and how it operates. Success in product management and product marketing is first and foremost about understanding what your target customers want to accomplish and why it’s a priority. Then and only then are products relevant.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Driving Growth vs Building Core Value by Roan Lavery

Mind the Product

Summary: Product managers always find themselves trying to make disparate groups of people happy. FreeAgent has created a three-step framework to help manage this process across organisations.

It’s time to monitor your competition using Technographics

DemandMatrix

Marketing is increasingly becoming more and more data-driven. This is old news.

Defining customer support: why it’s key to your long-term success

Inside Intercom

Intercom’s mission is to make internet business personal – in an era of online interactions between businesses and customers, that sense of personal connection can be hard to forge and easily lost. That personal connection is most keenly felt when things go wrong and when customers need support.

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The Clever PM is Going on Hiatus…

Clever PM

It’s been four years since I started the Clever PM blog, mostly as a way to keep up my skills during a downturn in my career. I never imagined that this blog would reach thousands of people a week, that my newsletter would exceed industry standard open rates every single month, or that my Twitter […]. Product Management

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Give Public Speaking a try and get Ready for a Bigger Stage

Mind the Product

We all love to attend product conferences and events like ProductTank. It’s where we learn, where we meet our tribe, and where we exchange experiences. But, as co-organiser for MTP Engage Hamburg (and I’m sure every other organiser of such events will agree), it’s hard to find speakers. It’s not hard to find people with interesting stories to tell, it’s just hard to get them on stage, and that’s sad to see because our community thrives on a sharing culture.

Events 101

Should e-signature companies use Technographics?

DemandMatrix

The electronic signature industry is growing fast, the global e-signature market is expected to grow at a CAGR of 34.7% during the forecast period, to reach $9,073.1 million by 2023*.

Use These 8 Web Design Principles to Boost Your Email Conversion

AB Tasty

Take advantage of email conversion tips that will guide you to not only design masterpiece emails but also make your subscribers look forward to hearing from you. This article was originally posted on AB Tasty as Use These 8 Web Design Principles to Boost Your Email Conversion.

How an Innovation Factory Scales Innovation

ProductCraft

It’s a bit of a seductive thought that the grass is always greener on the other side. It’s human nature to think: “if only I had x, or y, then I could really succeed, really make a difference.” In several of my previous positions at design agencies, I remember how we’d find ourselves sitting around.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Why Simply “Allowing” Mistakes is a Dead-end for Agile Companies

Mind the Product

Managing culture can quickly become one of the most complex challenges for companies that seek to scale agile practices. If self-organization and continuous improvement aren’t already tricky enough in a team of 10 individuals, they represent a daunting challenge when teams grow to the hundreds (not mentioning companies of thousands of people).

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5 Hacks for Better Product Roadmap Presentations

ProductPlan

As product managers, the product roadmap is at the core of everything we do. It is a living document that sheds light on what’s happening today, tomorrow, and in the future. The product roadmap is a key point of reference to keep product strategy, business objectives, and execution aligned.

How to write Epics and User stories?—?Best practice.

The Product Coalition

Basic principles & guidelines with an example for product managers/product owners for writing an epic and user stories. Writing a good epic and user story is the most basic and the most important task at hand when you enter the role of Product Management.

What is a sales promotion? What are its characteristics?

Spice Catalyst

A sales promotion has an offer, a hook and a deadline without which it will fail. The offer should be something that the prospect would want and finds valuable. A “hook” is something that draws the customer in to make a buying decision.

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Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Inside Intercom

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. But today, the underlying backbone of all of it is the right data. That’s not to say there’s no art to practicing sales.

How Superhuman Built an Engine to Find Product/Market Fit

First Round Review

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it. Continue reading at First Round Review »

What Is the Average Product Management Salary In Every Continent

The Product Coalition

Product Management pays off. But it also pays ! Everyone is aware of how much a PM can add to any team. Companies like Google have started their own training programs to recruit and develop their next generation of product leaders.

What Pulse Europe 2018 Taught Us About Customer Success in EMEA

Gainsight

Cheers, mate! The fourth annual Pulse Europe has come and gone and we feel pretty full of doughnuts, ice cream, and Customer Success best practices. Thanks to everyone that joined us for these two days (three days if you attended Pulse Academy Live) of discovery and fun.

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen

How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.

How Op-Eds Can Make Product Visibility Catch Fire

Pragmatic Marketing

Op-eds have received a lot of national attention recently. From an anonymous White House official sharing his (or her) opinionated observations with the New York Times , to taking a stance on Nike’s motive to use a controversial figurehead to sell shoes. While op-eds are often used to push political agendas, they can also be used by marketers to share perspectives on new products and innovations entering the marketplace. Today’s Op-Eds.

Tips for creating a great support experience during the holidays

Inside Intercom

The holidays are quickly approaching, and for ecommerce businesses, that often results in significantly higher support volume for your team. . To help you stay on top of your support this season – without increasing overhead – we’ve curated a few tips for automating your support load.

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When exactly does a Chatbot kill an App?

The Product Coalition

When and where exactly does a Chatbot kill an App? The much talked about, discussed topics in the recent past has been whether Chatbots would take over the Apps and Websites. I never thought about this particular question till I joined as a Product Manager?—?AI