Sat.Nov 10, 2018 - Fri.Nov 16, 2018

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Back to Basics: Benefit-led Messaging

280 Group

“Today’s smart marketers don’t sell products; they sell benefit packages.”. – Phillip Kotler, the Father of Modern Marketing. The Perils of Feature-Led Messaging. A few weeks ago I was training a private client that is in the financial technology (“FinTech”) industry. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets.

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Engaging in Product Debates

Sachin Rekhi

As product managers we engage in product debates every day with our design and engineering partners, fellow product managers, cross-functional partners, managers, executive stakeholders, and more. The best product debates help refine our solution, make us better as product managers, and are intellectually stimulating. Yet so often they don't feel anything like that.

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4 CEO Lessons for Mobile Product Managers

Alchemer Mobile

The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. However, the mental approach product managers need to take in order to succeed is more like a CEO than any other role.

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Just in Time Product Management

The Product Bistro

Product management is a discipline where there is an unending to-do list, a fixed amount of time in the day, and enough outside influencers to make even the best multi-tasker whither and die. Yet good product managers always appear to be in control of the situation. This is a testament to several traits that are […].

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. But today, the underlying backbone of all of it is the right data. That’s not to say there’s no art to practicing sales. Much of what defines our most outstanding sales reps is their ability to deeply understand our prospects’ and customers’ business needs and speak directly to them.

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Lost in Translation – how do you Localize Your Product for International Growth?

Mind the Product

Have you ever opened up an exciting new app, but instead of being asked to “ Sign up ” you saw “ ??????????? ”? Maybe you’ve received a confirmation email saying “ Th?nks you for you reg?ster. Conf?rm?ng here ple?se ”? Or perhaps you attempted to enter your name into a text field, only to be told it contained invalid characters? Probably not: English speakers have the luxury of rarely experiencing any of these errors.

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Product Managers Need to Know Things No One Else Knows. How???

The Product Guy

What is Product Strategy and how can Product Managers develop it. In this talk Vikas also shares some concepts in Strategy and how Product Managers can apply them to make their products more successful. In a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation on this topic. We are always looking for more product mentors from all around the world.

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Tips for creating a great support experience during the holidays

Intercom, Inc.

The holidays are quickly approaching, and for ecommerce businesses, that often results in significantly higher support volume for your team. . To help you stay on top of your support this season – without increasing overhead – we’ve curated a few tips for automating your support load. These tips apply broadly to many different automation products, but if you’re an Intercom customer, they’re actionable today and require no engineering work.

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Sales, Positioning and the Nobody Zone

Product Management University

There’s an old saying: “buyers are liars!” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. If you’ve been in sales more than a month you’ve experienced a situation where buyers contact you to gather some must-have information to make an informed buying decision.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Give Public Speaking a try and get Ready for a Bigger Stage

Mind the Product

We all love to attend product conferences and events like ProductTank. It’s where we learn, where we meet our tribe, and where we exchange experiences. But, as co-organiser for MTP Engage Hamburg (and I’m sure every other organiser of such events will agree), it’s hard to find speakers. It’s not hard to find people with interesting stories to tell, it’s just hard to get them on stage, and that’s sad to see because our community thrives on a sharing culture.

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Product Managers…Take Back Your Time!

The Product Guy

Guest Post by: Chris Martens (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Vikas Batra]. As product managers, we have chosen a career path in which there are ever-changing demands on our attention. Often, we feel that there is not enough time in a day to get everything done or to handle all of the priorities in front of us. Instead, we run from one action item to another, trying not to fall behind.

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How to get up and running with Messenger Apps using ngrok

Intercom, Inc.

Back in April, we released our biggest ever update to our Messenger – we completely rethought how a messenger designed for business should work. One of the key developments was Messenger Apps, integrations with third-party apps and tools you use everyday. These are built right into the Intercom Messenger and can be installed from our Intercom App Store , or you can build them yourself.

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Product Management Responsibilities: Eventually, It’s About Products

Product Management University

Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis for all things revenue and that can cloud the true objective of a product management function and how it operates. Success in product management and product marketing is first and foremost about understanding what your target customers want to accomplish and why it’s a priority.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Driving Growth vs Building Core Value by Roan Lavery

Mind the Product

Summary: Product managers always find themselves trying to make disparate groups of people happy. FreeAgent has created a three-step framework to help manage this process across organisations. It starts by defining the core value of a product, in a way that everybody can understand, and then maps user journeys, at varying points of the user’s lifecycle.

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Effecting Change in Executive Product Leadership

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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How Superhuman Built an Engine to Find Product/Market Fit

First Round Review

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

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Holly Hester-Reilly on Product Science and Experimentation

Amplitude

Holly Hester-Reilly has a fascinating, experiment-driven meets systems-thinking perspective on product management. Prior to jumping into product roles at Shutterstock and Media Math, Holly studied chemical engineering, and practiced research science for several years. It is safe to say that “Experiment” is not a word she throws around lightly. In 2017, Holly was a guest on the This is Product Management podcast.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Why Simply “Allowing” Mistakes is a Dead-end for Agile Companies

Mind the Product

Managing culture can quickly become one of the most complex challenges for companies that seek to scale agile practices. If self-organization and continuous improvement aren’t already tricky enough in a team of 10 individuals, they represent a daunting challenge when teams grow to the hundreds (not mentioning companies of thousands of people). Scaling agile practices [1] in a company requires strong cultural foundations, as you build understanding and trust, between – and within – te

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5 Hacks for Better Product Roadmap Presentations

ProductPlan

As product managers, the product roadmap is at the core of everything we do. It is a living document that sheds light on what’s happening today, tomorrow, and in the future. The product roadmap is a key point of reference to keep product strategy, business objectives, and execution aligned. When properly shared and evangelized across an organization, a product roadmap can unite, motivate, and align cross-departmental teams to achieve more.

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How Superhuman Built an Engine to Find Product/Market Fit

First Round Review

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

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TEI 202: How smart product leaders are leading transformation in their organization – with Kyle Nel

Product Innovation Educators

Using science fiction and storytelling to reshape company culture from the inside out. Product managers and leaders can have a dramatic influence on an organization. Our influence extends beyond the revenue generated by the products we help create. We have an uncommon perspective in organizations as our work requires significant cross-functional interactions and knowledge of other functions.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How can Cloud Players benefit from Technographics?

DemandMatrix

The cloud computing industry is not new, yet it is always in a state of flux owing to the range of offerings such as public versus private versus hybrid, and IaaS/PaaS/SaaS/NaaS/ FaaS. The industry is set to grow fast, about 17.3 percent in 2019 to a total of $206.2 billion, up from $175.8 billion in 2018 (Gartner). More growth will come from more services and more competition.

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Want to Land Speaking Engagements? Here’s How

Pragmatic Marketing

Whether you’re just getting started as a speaker, or are looking to take your speaking career to the next level—whether you’re a paid speaker or an unpaid speaker (or both)—you need to understand the tricks of the speaking trade, and what you need to do to get off your chair and out onto the stage more frequently. Many people are unaware that the vast majority of speaking engagements are not paid engagements.

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It’s Time to Chart a Better Product Management Career

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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How an Innovation Factory Scales Innovation

ProductCraft

It’s a bit of a seductive thought that the grass is always greener on the other side. It’s human nature to think: “if only I had x, or y, then I could really succeed, really make a difference.” In several of my previous positions at design agencies, I remember how we’d find ourselves sitting around. The post How an Innovation Factory Scales Innovation appeared first on ProductCraft by Pendo.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.