Sat.Nov 10, 2018 - Fri.Nov 16, 2018

Back to Basics: Benefit-led Messaging

280 Group

“Today’s smart marketers don’t sell products; they sell benefit packages.”. Phillip Kotler, the Father of Modern Marketing. The Perils of Feature-Led Messaging. A few weeks ago I was training a private client that is in the financial technology (“FinTech”) industry. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets. Their customers are banks and mortgage lenders, but their customers are consumers looking to finance or refinance a home purchase.

Scrum or Kanban: which is right for your personality?

Lean management techniques like Scrum and Kanban come up a lot on this blog, due to their status as key concepts in the product management glossary. There are scores of other models and methodologies out there, but none have been able to replace these two.

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Engaging in Product Debates

Sachin Rekhi

As product managers we engage in product debates every day with our design and engineering partners, fellow product managers, cross-functional partners, managers, executive stakeholders, and more.

Lost in Translation – how do you Localize Your Product for International Growth?

Mind the Product

Have you ever opened up an exciting new app, but instead of being asked to “ Sign up ” you saw “ ??????????? ”? Maybe you’ve received a confirmation email saying “ Th?nks nks you for you reg?ster. ng here ple?se

Indistractable: How to Control Your Attention and Choose Your Life with Nir Eyal

Speaker: Nir Eyal

Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention how do we stay productive and stay sane? In this webinar, Nir provides research-backed, practical advice, and memorable strategies for managing distraction and our time. Nir Eyal shares findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable."

Just in Time Product Management

The Product Bistro

Product management is a discipline where there is an unending to-do list, a fixed amount of time in the day, and enough outside influencers to make even the best multi-tasker whither and die. Yet good product managers always appear to be in control of the situation. This is a testament to several traits that are […]. product management essentials

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Sales, Positioning and the Nobody Zone

Proficientz – Product Management University

There’s an old saying: “buyers are liars!” ” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone.

Driving Growth vs Building Core Value by Roan Lavery

Mind the Product

Summary: Product managers always find themselves trying to make disparate groups of people happy. FreeAgent has created a three-step framework to help manage this process across organisations.

TEI 202: How smart product leaders are leading transformation in their organization – with Kyle Nel

Product Innovation Educators

Using science fiction and storytelling to reshape company culture from the inside out. Product managers and leaders can have a dramatic influence on an organization. Our influence extends beyond the revenue generated by the products we help create.

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4 CEO Lessons for Mobile Product Managers


The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them.

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

Product Management Responsibilities: Eventually, It’s About Products

Proficientz – Product Management University

Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis for all things revenue and that can cloud the true objective of a product management function and how it operates. Success in product management and product marketing is first and foremost about understanding what your target customers want to accomplish and why it’s a priority. Then and only then are products relevant.

Give Public Speaking a try and get Ready for a Bigger Stage

Mind the Product

We all love to attend product conferences and events like ProductTank. It’s where we learn, where we meet our tribe, and where we exchange experiences. But, as co-organiser for MTP Engage Hamburg (and I’m sure every other organiser of such events will agree), it’s hard to find speakers. It’s not hard to find people with interesting stories to tell, it’s just hard to get them on stage, and that’s sad to see because our community thrives on a sharing culture.

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How can Cloud Players benefit from Technographics?


The cloud computing industry is not new, yet it is always in a state of flux owing to the range of offerings such as public versus private versus hybrid, and IaaS/PaaS/SaaS/NaaS/ FaaS. The industry is set to grow fast, about 17.3 percent in 2019 to a total of $206.2 billion, up from $175.8


Want to Land Speaking Engagements? Here’s How

Pragmatic Marketing

Whether you’re just getting started as a speaker, or are looking to take your speaking career to the next level—whether you’re a paid speaker or an unpaid speaker (or both)—you need to understand the tricks of the speaking trade, and what you need to do to get off your chair and out onto the stage more frequently. Many people are unaware that the vast majority of speaking engagements are not paid engagements. How can this by, you ask? Why would anyone give up their time and provide an audience useful knowledge and not get paid for it? Let’s first look at the two primary types of speakers: Keynote or Featured Speakers—Keynoters and featured speakers are usually paid for a solo, highlighted presentation, often to kick off an event. They might land these gigs because they have experience speaking, have a topic of great interest to many people, or have a “name brand.” Typically, keynote speakers have published a book that connects and augments their brand. These speakers consider themselves “professional speakers.” Keynoters are heavily promoted by the event to draw in attendees. Subject/Expert Speakers—Subject matter expert speakers are often consultants or other experts in a wide variety of subjects, such as IT, human resources, leadership, law, etc., who can speak to associations or companies. Organizers are sometimes willing to pay for a longer format than a 45-60 minutes presentation, like a workshop. These solo speakers and panelists are not interested in speaking as an income sources. Rather, these subject matter experts are usually trying to grow a non-speaking business, such as consulting or similar professional service. They look to speaking as a great way to build awareness for their business and personal brand, so doing free gigs can be a good business strategy. A third type of speaker might be called a “hybrid.” These speakers usually get paid to speak, but are occasionally willing to speak for free if the audience is comprised of people who could hire the speaker for their own event or for their consulting services. It’s important to keep in mind that most events have a policy of not paying speakers other than the keynote speaker, and possibly one or two featured speakers. It would be unaffordable for them to do otherwise. Now let’s focus primarily on the unpaid engagements, and how to get them. Speaking is a great way to expose your expertise to prospective customers and clients. Conferences, seminars and forums held by event organizations, associations, professional and industry trade groups and academic institutions all offer the opportunity to reach people you might not be able to through traditional advertising and promotion. Speaking often results in the attainment of business by providing increased awareness of you and your company to an audience of potential customers or clients. Presentations about industry trends or “how-to” talks can make a large impact on the audience. Speaking opportunities represent a strong marketing, public relations and business development tool because: Attendees get to learn about your expertise firsthand and can interact directly with you immediately before or after your presentation. An attendee asking for a business card can be the first step to obtaining a customer. The media in attendance also present opportunities for added exposure. Speaking can increase your visibility in vertical/industry sectors or broad-based areas that you have targeted for greater exposure. You gain “advertising” by having your name and your company’s name published in the agenda seen by hundreds or even thousands of people online. What should you be doing to get out on the speaking circuit? Follow these six steps: Create high-impact presentations. Audiences want to acquire actionable information they can take back to their organizations. They don’t want to hear that your firm is a leader in this or that subject area. A solid, informative presentation that is purely educational and does not promote a product, service or your business will create instant credibility and obviate the need for a “sales pitch.” A presentation that turns out to be a sales pitch will ensure low evaluations by the audience and one-way ticket home from the meeting organizer. Target the right audience. Thoroughly research the events for which you can propose yourself as a speaker, as a solo presenter or as a panelist. Identify speaking engagements whose audiences represent the customers and industries your organization wants to reach. While you’re talking to the organizer, you can find out if they pay for any presentations and, if so, what format (ex: perhaps they pay the keynote speaker but not the speakers delivering workshops). Develop a proactive speaker placement program. Getting speaking gigs takes a lot of effort. It’s fine to evaluate unsolicited speaking opportunities if you’re lucky enough to receive them. However, having someone—yourself included—dedicated to the task who will aggressively identify opportunities, develop relationships with event organizers and write and submit speaker proposals, should lead to an increase in the frequency of speaking engagements. Decide on he geographic area to target for speaking engagements. Whether it’s locally, regionally, nationally or even internationally. Learn the process for submitting a speaker proposal to the event organizer. Take care to follow the process for submitting a proposal, which usually includes writing a presentation abstract, submitting your bio and speaking expertise and, of course, meeting the proposal deadline date. Make sure you tailor the abstract and bio to each speaking opportunity so that they fit the objectives of the audience. Follow up continuously and persistently with the event organizer. This will help you stay above the noise, since you’ll often be competing with many, many others for the same speaking slots. By developing an effective speaker placement program for yourself, you’ve taken a big step in the right direction… and maybe start on the road to becoming a paid speaker. © 2018, Steve Markman.

BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.

How an Innovation Factory Scales Innovation


It’s a bit of a seductive thought that the grass is always greener on the other side. It’s human nature to think: “if only I had x, or y, then I could really succeed, really make a difference.” In several of my previous positions at design agencies, I remember how we’d find ourselves sitting around.

Why Simply “Allowing” Mistakes is a Dead-end for Agile Companies

Mind the Product

Managing culture can quickly become one of the most complex challenges for companies that seek to scale agile practices. If self-organization and continuous improvement aren’t already tricky enough in a team of 10 individuals, they represent a daunting challenge when teams grow to the hundreds (not mentioning companies of thousands of people).

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It’s time to monitor your competition using Technographics


Marketing is increasingly becoming more and more data-driven. This is old news.

Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Inside Intercom

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. But today, the underlying backbone of all of it is the right data. That’s not to say there’s no art to practicing sales.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

Use These 8 Web Design Principles to Boost Your Email Conversion

AB Tasty

Take advantage of email conversion tips that will guide you to not only design masterpiece emails but also make your subscribers look forward to hearing from you. This article was originally posted on AB Tasty as Use These 8 Web Design Principles to Boost Your Email Conversion.

How Superhuman Built an Engine to Find Product/Market Fit

First Round Review

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it. Continue reading at First Round Review »

Should e-signature companies use Technographics?


The electronic signature industry is growing fast, the global e-signature market is expected to grow at a CAGR of 34.7% during the forecast period, to reach $9,073.1 million by 2023*.

Tips for creating a great support experience during the holidays

Inside Intercom

The holidays are quickly approaching, and for ecommerce businesses, that often results in significantly higher support volume for your team. . To help you stay on top of your support this season – without increasing overhead – we’ve curated a few tips for automating your support load.

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A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

What is a sales promotion? What are its characteristics?

Spice Catalyst

A sales promotion has an offer, a hook and a deadline without which it will fail. The offer should be something that the prospect would want and finds valuable. A “hook” is something that draws the customer in to make a buying decision.


What Pulse Europe 2018 Taught Us About Customer Success in EMEA


Cheers, mate! The fourth annual Pulse Europe has come and gone and we feel pretty full of doughnuts, ice cream, and Customer Success best practices. Thanks to everyone that joined us for these two days (three days if you attended Pulse Academy Live) of discovery and fun.

What a Product Manager Needs to Know About Code Quality

Product Club

I recently presented at the IT Arena conference, talking about how Product Managers need to become more active in trade off discussions and prioritization of product quality. Below are the slides from that talk. What a Product Manager Needs to Know About Code Quality from Michael Rutledge.

5 Hacks for Better Product Roadmap Presentations


As product managers, the product roadmap is at the core of everything we do. It is a living document that sheds light on what’s happening today, tomorrow, and in the future. The product roadmap is a key point of reference to keep product strategy, business objectives, and execution aligned.

Beyond the Findings: The Case for UX Research in Digital Transformation

Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance

People often think of UX research as a tactical approach to improve the usability or visual appeal of a digital product. While good research will certainly validate an existing design, using it for validation alone would be like using your iPhone solely to tell time! Join Marina Foglietta-Tereo, Head of UX Research at AXA Insurance, as she explores the unrecognized organizational, cultural, and strategic benefits of an in-house, central and mature UXR team.