Sat.Nov 10, 2018 - Fri.Nov 16, 2018

Back to Basics: Benefit-led Messaging

280 Group

“Today’s smart marketers don’t sell products; they sell benefit packages.”. Phillip Kotler, the Father of Modern Marketing. The Perils of Feature-Led Messaging. A few weeks ago I was training a private client that is in the financial technology (“FinTech”) industry. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets. Their customers are banks and mortgage lenders, but their customers are consumers looking to finance or refinance a home purchase.

Scrum or Kanban: which is right for your personality?

Craft.io

Lean management techniques like Scrum and Kanban come up a lot on this blog, due to their status as key concepts in the product management glossary. There are scores of other models and methodologies out there, but none have been able to replace these two.

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Engaging in Product Debates

Sachin Rekhi

As product managers we engage in product debates every day with our design and engineering partners, fellow product managers, cross-functional partners, managers, executive stakeholders, and more.

2019 Product Conferences

Product Talk

We are starting to pull together our 2019 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. I haven’t decided what events I’ll be attending in 2019 yet, but as soon as I do, I’ll update this post. We’ll also keep updating this list as we hear about more events.

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Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook.

Just in Time Product Management

The Product Bistro

Product management is a discipline where there is an unending to-do list, a fixed amount of time in the day, and enough outside influencers to make even the best multi-tasker whither and die. Yet good product managers always appear to be in control of the situation. This is a testament to several traits that are […]. product management essentials

Lost in Translation – how do you Localize Your Product for International Growth?

Mind the Product

Have you ever opened up an exciting new app, but instead of being asked to “ Sign up ” you saw “ ??????????? ”? Maybe you’ve received a confirmation email saying “ Th?nks nks you for you reg?ster. ng here ple?se

More Trending

Want to Land Speaking Engagements? Here’s How

Pragmatic Marketing

How can Cloud Players benefit from Technographics?

DemandMatrix

The cloud computing industry is not new, yet it is always in a state of flux owing to the range of offerings such as public versus private versus hybrid, and IaaS/PaaS/SaaS/NaaS/ FaaS. The industry is set to grow fast, about 17.3 percent in 2019 to a total of $206.2 billion, up from $175.8

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How an Innovation Factory Scales Innovation

ProductCraft

It’s a bit of a seductive thought that the grass is always greener on the other side. It’s human nature to think: “if only I had x, or y, then I could really succeed, really make a difference.” In several of my previous positions at design agencies, I remember how we’d find ourselves sitting around.

The Clever PM is Going on Hiatus…

Clever PM

It’s been four years since I started the Clever PM blog, mostly as a way to keep up my skills during a downturn in my career. I never imagined that this blog would reach thousands of people a week, that my newsletter would exceed industry standard open rates every single month, or that my Twitter […]. Product Management

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The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Driving Growth vs Building Core Value by Roan Lavery

Mind the Product

Summary: Product managers always find themselves trying to make disparate groups of people happy. FreeAgent has created a three-step framework to help manage this process across organisations.

Should e-signature companies use Technographics?

DemandMatrix

The electronic signature industry is growing fast, the global e-signature market is expected to grow at a CAGR of 34.7% during the forecast period, to reach $9,073.1 million by 2023*.

5 Hacks for Better Product Roadmap Presentations

ProductPlan

As product managers, the product roadmap is at the core of everything we do. It is a living document that sheds light on what’s happening today, tomorrow, and in the future. The product roadmap is a key point of reference to keep product strategy, business objectives, and execution aligned.

Defining customer support: why it’s key to your long-term success

Inside Intercom

Intercom’s mission is to make internet business personal – in an era of online interactions between businesses and customers, that sense of personal connection can be hard to forge and easily lost. That personal connection is most keenly felt when things go wrong and when customers need support.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Give Public Speaking a try and get Ready for a Bigger Stage

Mind the Product

We all love to attend product conferences and events like ProductTank. It’s where we learn, where we meet our tribe, and where we exchange experiences. But, as co-organiser for MTP Engage Hamburg (and I’m sure every other organiser of such events will agree), it’s hard to find speakers. It’s not hard to find people with interesting stories to tell, it’s just hard to get them on stage, and that’s sad to see because our community thrives on a sharing culture.

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What is a sales promotion? What are its characteristics?

Spice Catalyst

A sales promotion has an offer, a hook and a deadline without which it will fail. The offer should be something that the prospect would want and finds valuable. A “hook” is something that draws the customer in to make a buying decision.

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Use These 8 Web Design Principles to Boost Your Email Conversion

AB Tasty

Take advantage of email conversion tips that will guide you to not only design masterpiece emails but also make your subscribers look forward to hearing from you. This article was originally posted on AB Tasty as Use These 8 Web Design Principles to Boost Your Email Conversion.

How Superhuman Built an Engine to Find Product/Market Fit

First Round Review

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it. Continue reading at First Round Review »

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

How Op-Eds Can Make Product Visibility Catch Fire

Pragmatic Marketing

Op-eds have received a lot of national attention recently. From an anonymous White House official sharing his (or her) opinionated observations with the New York Times , to taking a stance on Nike’s motive to use a controversial figurehead to sell shoes. While op-eds are often used to push political agendas, they can also be used by marketers to share perspectives on new products and innovations entering the marketplace. Today’s Op-Eds.

TEI 202: How smart product leaders are leading transformation in their organization – with Kyle Nel

Product Innovation Educators

Using science fiction and storytelling to reshape company culture from the inside out. Product managers and leaders can have a dramatic influence on an organization. Our influence extends beyond the revenue generated by the products we help create.

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Product Management Responsibilities: Eventually, It’s About Products

Proficientz – Product Management University

Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis for all things revenue and that can cloud the true objective of a product management function and how it operates. Success in product management and product marketing is first and foremost about understanding what your target customers want to accomplish and why it’s a priority. Then and only then are products relevant.

What a Product Manager Needs to Know About Code Quality

Product Club

I recently presented at the IT Arena conference, talking about how Product Managers need to become more active in trade off discussions and prioritization of product quality. Below are the slides from that talk. What a Product Manager Needs to Know About Code Quality from Michael Rutledge.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Inside Intercom

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. But today, the underlying backbone of all of it is the right data. That’s not to say there’s no art to practicing sales.

Why Simply “Allowing” Mistakes is a Dead-end for Agile Companies

Mind the Product

Managing culture can quickly become one of the most complex challenges for companies that seek to scale agile practices. If self-organization and continuous improvement aren’t already tricky enough in a team of 10 individuals, they represent a daunting challenge when teams grow to the hundreds (not mentioning companies of thousands of people).

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4 CEO Lessons for Mobile Product Managers

Apptentive

The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them.

How to Use the Client Profile Report and Export

Revulytics

The Revulytics Usage Intelligence platform allows you to extract a data set of Client IDs along with the profile data, usage data, and ReachOut in-app message deliveries for each.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

Product Love Podcast: Cliff Gilley, The Clever PM

ProductCraft

If you don’t know who Cliff Gilley is, you might actually recognize him better as his online persona: The Clever PM.

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Black Friday: How to Increase Profit During the Online Shopping Frenzy

AB Tasty

Black Friday is coming! Make the most of your spike in online traffic with these quick and easy Conversion Rate Optimization ideas. This article was originally posted on AB Tasty as Black Friday: How to Increase Profit During the Online Shopping Frenzy. Conversion Optimization E-commerce

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams.

It’s time to monitor your competition using Technographics

DemandMatrix

Marketing is increasingly becoming more and more data-driven. This is old news.

5 Key Considerations for Top-Notch Product Dashboards

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

So you want to set your product apart with the latest analytics, but you’re not sure where to start. How do you know what your customers want? And how can you make sure that you’re solving their problems? And wait a second, is it even feasible for your team to take this on right now? Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards. You’ll leave with a better understanding of where to begin on creating actionable, insightful dashboards.