The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., the Product Manager role is a rather recent phenomenon. As a result, there are various different approximations that are made about the role in an organization depending upon their experience with building products.

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.

Vision 345

Vision User Testing Product Research Research Software 345

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Mind the Product

AUGUST 24, 2017

One of the first exercises I run with executive teams is mapping their business portfolio to visualize current work in progress and how it aligns to the overall business strategy. Exploit initiatives that have achieved product-market fit and the organization wants to grow and scale. Innovation Portfolio Management.

Enterprise 194

Enterprise Strategy Product Marketing Marketing 194

Intercom, Inc.

APRIL 11, 2019

This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 Startup marketing is tough. But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. content marketing), organic costs are rising fast too. billion dollar valuation.

Marketing 162

Marketing Weak Development Team Startups Advertising 162

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The podcast ecosystem in 2019. It’s super fun.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Product Talk

OCTOBER 2, 2024

In his role on the leadership team, he is responsible for shaping and executing their product strategy. Yury joined HiveMQ in January 2022 and says he was attracted by the culture, sophistication of the MQTT platform, and the diverse and intricate IoT market they serve. Yury’s next step?

Feedback Software 278

Feedback Software Customer Experience Data Visualization User Testing 278

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. We realized we needed to build that trust into the product itself.”. Tweet This. Tweet This. Tweet This.

Product Research 270

Product Research Data Visualization User Testing Research Software 270

Roman Pichler

DECEMBER 4, 2018

The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product. In the worst case, you have to go through a rewriting exercise where some parts or even the entire product are being redeveloped.

Feedback Software 276

Feedback Software User Testing Customer Experience Weak Development Team 276

NextBigWhat

OCTOBER 4, 2020

Dear startup founders & product builders, The whole idea of “product-market fit,” i.e. that there’s some magical, universal, knowable tipping point for when you should stop improving your product and start marketing it, is dumb. ” Thus, “product-market fit” was born.

User Testing 64

User Testing Product Marketing Marketing Startups 64

The Product Bistro

JUNE 14, 2016

Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved. Having them in the planning process, and at some level, participating in the exercise is a big help with buy in. The Planning. Visit Team(s).

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170

Product Innovation Educators

AUGUST 5, 2024

To excel in this leadership role, focus on these three key areas: Know: Develop a comprehensive understanding of your product, market, and team dynamics. Do: Take strategic actions to advance your product and support your team. Do: Take strategic actions to advance your product and support your team. *

Product Management 297

Product Management Product Manager Technical Review Leadership 297

Lenny Rachitsky

MAY 20, 2025

He most recently ran Product Management, Marketing, and Partnerships across Square while reporting to the CEO. billion in annual gross profit, expand globally, and build out a full suite of products across payments, banking, and SaaS. Running through this exercise has two key caveats. Subscribe now.

Weak Development Team 115

Weak Development Team Data Visualization Technical Review Reporting Tools 115

Lenny Rachitsky

SEPTEMBER 12, 2024

Just as product people seek product-market fit, you should aim for candidate-market fit in your job search. Instead of applying everywhere, focus on roles that align with your strengths and the current job market. Before going into any negotiation or job interview, do a “gratitude house” exercise.

User Testing 104

User Testing Marketing Weak Development Team Product Research 104

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Positioning 147

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Mind the Product

MARCH 12, 2019

You should still follow the “ does this need to be a meeting ” exercise: Can this meeting be accomplished in an email? If you’ve gone through the exercise and decided it still merits a meeting, always set an agenda in advance so everyone comes prepared and knows what success looks like. Can this email be accomplished in a chat?

Feedback Software 180

Feedback Software Workshop Technical Review Roadmap 180

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

MARCH 26, 2020

Proficientz is giving back to the product management and product marketing community that has given us incredible support for the past 18 years. We’re offering the opportunity to learn a unique “solutions” approach to product management and product marketing that’s practically free!

Certifications 26

Certifications B2B Product Marketing Product Management 26

Business of Software Conference

JUNE 25, 2025

Founders focus on product-market fit, customer acquisition, and engineering scale long before they turn serious attention to monetization. “They may not represent your future market.” Pricing = Product Strategy Chris argues that pricing is tightly coupled with product strategy. Get ahead of them early.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Product Management University

NOVEMBER 8, 2018

Greenville, SC – November 7, 2018– Proficientz announced today the availability of Product Management University On-Demand, an online training and certification program that offers the convenience of learning B2B product management, product marketing and sales enablement skills anywhere, anytime.

Certifications 29

Certifications Product Management Product Manager B2B 29

Product Management University

JUNE 9, 2021

The free course, Implementing an Outcome-Based Product Enhancement Proces s , is for B2B product and service companies and available on-demand as part of the Product Management University On-Demand curriculum. It offers three key benefits to product managers. Quantifying the customer value of enhancements will be easier.

Product Management 130

Product Management Product Manager B2B Management 130

Lenny Rachitsky

JUNE 15, 2025

Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox. ” exercise. Build your team’s confidence to speak in meetings by teaching them they’re “paying a cost” by staying silent—every additional person makes meetings less candid.

Leadership 69

Leadership Vision B2B Customer Experience 69

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

NOVEMBER 23, 2021

Having sharp business acumen and interest in technology-driven framing has allowed him to envision the concept of growing premium organic foods on his 100-acre farmland and create a niche market for some of the premium organic grains across India and overseas.

Startups 157

Startups Strategy Technical Review B2B 157

Mind the Product

APRIL 26, 2019

Marketing Driven Development is Bad. Product teams can tend to want to stay away from Marketing, and we don’t like it when marketing deadlines drive product development or they need a demo for a client. But this tension between Product and Marketing is unnecessary.

Weak Development Team 178

Weak Development Team Data Visualization Product Research Entertainment 178

Product Management University

AUGUST 12, 2021

A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when it might be time for a product management and product marketing makeover.

B2B 130

B2B Product Management Product Manager Magazine 130

Mind the Product

APRIL 11, 2018

We’ll look at the company’s early expansion beyond its hometown of Bristol and discuss latest developments as the company pivots the product to heavily invest in content marketing as part of its core value proposition. Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London.

User Testing 157

User Testing Customer Experience User Experience Naming 157

Lenny Rachitsky

FEBRUARY 25, 2025

Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy 120

Strategy Technical Review Product Strategy Product Research 120

Product Management University

FEBRUARY 1, 2024

You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. Go through the same exercise as it relates to the value for your company. Both components collectively form the vision for the product.

B2B 147

B2B Vision Roadmap Definition 147

Product Management University

MAY 21, 2020

The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Here’s a great exercise for product management, product marketing and sales. Give it a try. You only need one phrase for the portfolio.

Certifications 130

Certifications Workshop Reference Naming 130

DevelopmentCorporate

JUNE 2, 2025

As companies mature, so does their understanding of how strategic research drives product innovation and customer satisfaction. For early-stage teams, this data is a wake-up call: underfunding research can mean missed insights, wasted development cycles, and slow product-market fit.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

Product Management University

APRIL 9, 2020

If there was ever a time to make sure your product priorities and marketing messages are in lockstep with the new priorities of your target customers, it’s now. While that may be a true statement, the WHY part is what really matters for product management, product marketing and sales. For example….

Customer Experience 130

Customer Experience Healthcare B2B Framework 130