Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Lenny Rachitsky

MAY 20, 2025

Most of us have had the experience of hearing a friend or colleague vent about their manager’s lack of support, micromanagement, missing product sense, unfair feedback, or some other reltionship problem that is as common as the day is long. It happened with PMs, engineers, designers, and marketers at all levels of seniority and tenure.

Weak Development Team 117

Weak Development Team Data Visualization Technical Review Reporting Tools 117

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Innovation Educators

AUGUST 5, 2024

To excel in this leadership role, focus on these three key areas: Know: Develop a comprehensive understanding of your product, market, and team dynamics. Do: Take strategic actions to advance your product and support your team. Do: Take strategic actions to advance your product and support your team. *

Product Management 297

Product Management Product Manager Technical Review Leadership 297

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Roman Pichler

AUGUST 11, 2020

Problem : When you tie the vision to the product idea or a specific business objective, you lose the ability to pivot—to change the strategy but to stay grounded in the vision. A good vision exercises pull—it describes a future state that people want to bring about. Cause : A confusion about what an effective product vision is.

Vision 347

Vision User Testing Product Research Research Software 347

Mind the Product

MARCH 12, 2019

You should still follow the “ does this need to be a meeting ” exercise: Can this meeting be accomplished in an email? If you’ve gone through the exercise and decided it still merits a meeting, always set an agenda in advance so everyone comes prepared and knows what success looks like. Can this email be accomplished in a chat?

Feedback Software 180

Feedback Software Workshop Technical Review Roadmap 180

Product Talk

OCTOBER 2, 2024

We are here to enable our peers in engineering, product design, and product marketing with a clear understanding of the problem, so that we can discover and deliver the product our customers love. HiveMQ should flawlessly pump messages 24/7 in the background without a single user interaction. Yury’s next step?

Feedback Software 276

Feedback Software Customer Experience Data Visualization User Testing 276

Roman Pichler

DECEMBER 4, 2018

The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product. In the worst case, you have to go through a rewriting exercise where some parts or even the entire product are being redeveloped.

Feedback Software 276

Feedback Software User Testing Customer Experience Weak Development Team 276

The Product Bistro

JUNE 14, 2016

Having them in the planning process, and at some level, participating in the exercise is a big help with buy in. Marketing – of course, the marketing team needs to understand the needs of the customer, and to help craft product requirements to address those needs. The Planning. Visit Team(s).

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170

Product Management University

MARCH 26, 2020

Proficientz is giving back to the product management and product marketing community that has given us incredible support for the past 18 years. We’re offering the opportunity to learn a unique “solutions” approach to product management and product marketing that’s practically free!

Certifications 26

Certifications B2B Product Marketing Product Management 26

NextBigWhat

OCTOBER 4, 2020

Dear startup founders & product builders, The whole idea of “product-market fit,” i.e. that there’s some magical, universal, knowable tipping point for when you should stop improving your product and start marketing it, is dumb. ” Thus, “product-market fit” was born.

User Testing 64

User Testing Product Marketing Marketing Startups 64

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Product Management University

JUNE 9, 2021

The free course, Implementing an Outcome-Based Product Enhancement Proces s , is for B2B product and service companies and available on-demand as part of the Product Management University On-Demand curriculum. It offers three key benefits to product managers. Quantifying the customer value of enhancements will be easier.

Product Management 130

Product Management Product Manager B2B Management 130

Andrew Chen

JANUARY 9, 2020

Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). As with Myers-Briggs, this exercise is more for fun, than science. 2) actives/reg > 25% (validates TAM).

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

AUGUST 12, 2021

A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when it might be time for a product management and product marketing makeover.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Talk

FEBRUARY 12, 2020

When Teresa started working with the team at Airship, she led them through the “How to Make Toast” exercise to help clarify orchestration. Principal Engineer Todd Johnson walks the team through orchestration based on the results of the exercise. Widening the Scope from Solutions to Opportunities.

Product Research 261

Product Research Data Visualization User Testing Research Software 261

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Product Management University

NOVEMBER 8, 2018

Greenville, SC – November 7, 2018– Proficientz announced today the availability of Product Management University On-Demand, an online training and certification program that offers the convenience of learning B2B product management, product marketing and sales enablement skills anywhere, anytime.

Certifications 29

Certifications Product Management Product Manager B2B 29

Product Management University

MAY 11, 2021

Learn how in this free product management course. It’s your first step to eliminating constantly changing priorities and creating a culture of customer value across product, marketing, sales and customer success teams. The Free Product Management Course. 3 Hands-On Exercises & Templates.

Product Management 130

Product Management Product Manager Management Management 130

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Coalition

NOVEMBER 23, 2021

Unlike tech apps, commodities & machinery don’t require building strategy around product usages rather look for tactical goals associated with the overall business objectives for go to market and product-market fit by simply choosing the options- “build”, “buy” and “ally”. Refer image 2. refer to image 4).

Startups 157

Startups Strategy Technical Review B2B 157

Product Management University

MAY 21, 2020

The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Here’s a great exercise for product management, product marketing and sales. Give it a try.

Certifications 130

Certifications Workshop Reference Naming 130

Product Management University

FEBRUARY 1, 2024

Version 1 Products Need a Vision and Strategic Roadmap The easiest way to avoid the version 1 product dilemma is to describe what the product will ultimately help customers accomplish, why that outcome is valuable, and in pecking order, the biggest obstacles standing in the way of that outcome.

B2B 147

B2B Vision Roadmap Definition 147

Amplitude

JULY 1, 2020

Churn analysis can also reveal if you have product-market fit. Product-market fit is when your product is addressing a need that has demand in your market. Their flow had five steps: an intro page, a proceed page, a breath exercise page, a meditation start page, and a meditation end page.

User Testing 105

User Testing Customer Experience Analytic Tools Onboarding KPIs 105

Product Management University

APRIL 9, 2020

While that may be a true statement, the WHY part is what really matters for product management, product marketing and sales. If you start every product, marketing and sales conversation with a customer goal or outcome, their biggest problems will hit you smack between the eyes. For example….

Customer Experience 130

Customer Experience Healthcare B2B Framework 130

Lenny Rachitsky

FEBRUARY 25, 2025

Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy 122

Strategy Technical Review Product Strategy Product Research 122

DevelopmentCorporate

JUNE 2, 2025

As companies mature, so does their understanding of how strategic research drives product innovation and customer satisfaction. For early-stage teams, this data is a wake-up call: underfunding research can mean missed insights, wasted development cycles, and slow product-market fit.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

Product Talk

SEPTEMBER 7, 2022

Sören describes trivago as a mature product that found product/market fit 15 years ago with its hotel metasearch. Sören says since this has been the focus, they’ve optimized the product a lot, iterated on all aspects of it, and run countless A/B tests.

Product Research 291

Product Research User Testing Customer Experience Research Software 291

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

FEBRUARY 22, 2021

Illustration by David Graham Do you want your new product or big feature to look, feel, and work great when it hits your customers’ hands? It’s an intensive and fun exercise where you put a thing you’ve built through its paces. A good bug bash can help. A bug-what?? A bug bash. A couple of people should come from other teams.

User Testing 148

User Testing Feedback Software Customer Feedback Customer Experience 148

Mind the Product

JUNE 19, 2018

This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. Product Market Analysis.

Data Visualization 133

Data Visualization Research Software Feedback Software Weak Development Team 133

Product Management University

MARCH 6, 2018

It’s the equivalent of eating healthier, exercising more, cutting back on alcohol, etc. The post Product Success vs. Customer Success: Is It Time For a Lifestyle Change? appeared first on Product Management University. This is a lifestyle change that’s hard to make given that many organizations have never done it.

Customer Experience 124

Customer Experience B2B Definition Framework 124