article thumbnail

Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 148
article thumbnail

3 Product Marketing Myths to Dispel

Product Management University

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

article thumbnail

GPT Store is a UX disaster

UX Planet

There are no categories like Finance, Travel, or Health. The naming of categories at the GPT Store is a bit confusing, too. The category “Dall-e” is basically image generation, but it has the name of the tool rather than the action that the user wants to perform using it. GPT Store search results for the prompt “Finance advisor.”

ChatGPT 87
article thumbnail

Essential Steps to Start Your Own Business

The Product Coalition

Starting your own business has never been an easy task, and the current market conditions make it even more difficult. There are certain things to consider before you start your own business, including your business model, marketing plan, budget, and many other things. Therefore, every step matters.

Banking 102
article thumbnail

ProductPlan Named Fortune’s Great Places To Work Top 100 Small Businesses in 2021

ProductPlan

Seeing folks get the chance to spread their wings, try something new, and move forward is core to what I think Hustle, Humility, and Heart mean in our workplace.” – Diana Ciontea – Finance. “We The post ProductPlan Named Fortune’s Great Places To Work Top 100 Small Businesses in 2021 appeared first on.

Naming 98
article thumbnail

Is It Time For a Product Management Makeover?

Product Management University

For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers. Ongoing market consolidation across large, medium, and small companies has resulted in larger and more complex product portfolios. Out with Product Marketing 1.0 and In With Product Marketing 2.0.