This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
As productmanagers, we often focus on the development and success of the products we bring to market. But there’s another product that deserves just as much attention— you. Build trust with teams and leadership, positioning you as a thought leader and a go-to person for strategic decision-making.
The productmanager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of productmanagement leadership.
The success of a product hinges not just on its features or technological prowess but significantly on how its positioned in the market. This truth, often overshadowed by the allure of innovation and design, is the linchpin in determining whether a product soars in popularity or dwindles into obscurity.
Speaker: Richard Cheng, Associate Product Manager, Mark43
Tune in to this webinar to hear how Mark43 ProductManager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.
Unconventional ProductMarketing Skills to Drive More Revenue From Existing Products Today, ProductManagement University announced free training courses for productmarketingmanagers. It’s offering free eLearning versions of its ProductMarketing 101 Basic Skills Courses.
How productmanagers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
1] This is especially true in productmanagement. As product people, we work with individuals from various business units or departments with different views and ideas. It puts you in the position to make a request and address the root cause of the conflict. You start by sharing each other’s perspectives.
In the first part of this series, we explored the importance of personal branding for productmanagers and discussed practical strategies to build and strengthen your PM brand. Balancing internal and external perceptions, managing expectations, and aligning your brand with your teams identity can present unique hurdles.
Productmanagement is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a productmanager. What Does a ProductManagement Career Path Look Like?
Fear not, productmanagers. It’s going to make you a better productmanager than you ever imagined. Taking You Out of Your Comfort Zone Get ready, productmanagers because AI is definitely going to change your job if it hasn’t already, but you’re going to love it! You’re doing product design and development.
In a similar fashion, AI is changing how productmanagers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common productmanagement scenarios that exemplify the stark difference between learning best practices before and with AI.
I've been reflecting on the last decade in ProductManagement. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need ProductManagers, I can run my company myself,I have the strategy."
Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in productmanagement and in the process develop my own product philosophy. .
Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about productmanagement, I asked seasoned productmanagers how they started and they gave me very different kinds of answers.
The ProductManagement Awards (#TPMAS) are the leading international award honoring excellence in ProductManagement. The Best Product Person & The Best Product Leader. In this role, Gaudio drives the strategy behind roadmap management, agile product development, and cross-functional communication.
Today, ProductManagement University announced the availability of its Customer Outcome Framework for B2B. When productmanagement, productmarketing, sales and customer success teams are problem-focused, they all see the customer through a different lens. One View of the Customer. Measurable Customer Value.
If you’re not a subscriber, here’s what you missed this month: Why no productivity hack will solve your overwhelm A PM’s guide to influence State of the product job market, part 2 Why cash is king Subscribe to get access to these posts, and every post from the past 5+ years. productmanagers really make?”
Why market research is productmanagers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of productmanagement and innovation, market research is like a compass.
One method that ProductManagers are turning too is the Customer Advisory Board. A Customer Advisory Board (CAB) is a strategic source of feedback from people that have already purchased your product or may in the future. Market knowledge. Get input on market direction, market forces and market trends.
In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies productmanagers can use to expand their influence, foster innovation, and navigate the evolving landscape of productmanagement.
Essential strategy tools and frameworks for productmanagers Watch on YouTube TLDR Want to level up your productmanagement game? This guide dives into the world of product strategy, sharing insights from expert Andreas Maihoefer. Maihoefer stresses that understanding strategy is crucial for productmanagers.
From high school to business school, and throughout my professional career, I was supremely comfortable with it , and reveled in solving problems, to the appreciation of my managers, colleagues, and teachers. Management guru, Peter Drucker had said, if you can’t measure it, you can’t improve it. 3) How should I go about solving it?
Listen to the audio version of this article: [link] Introduction To discuss empowerment in productmanagement, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]
How productmanagers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. Summary of some concepts discussed for productmanagers. [2:51]
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.
The productmanager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO, we explored why the popular phrase “CEO of the product” can be misleading for productmanagers.
It ranges from carrying out product discovery and strategizing work to managing the product backlog ; from talking to users to meeting with marketing and answering questions from the support team—to name just a few examples. Instead, put things into perspective and think of a positive quality that Jon has.
It ranges from carrying out product discovery and strategizing work to managing the product backlog ; from talking to users to meeting with marketing and answering questions from the support team—to name just a few examples. Instead, put things into perspective and think of a positive quality that Jon has.
How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. How can we use media to deliver positive actions?
How productmanagers should use the five-step model for creating team culture Watch on YouTube TLDR Productmanagers often face the challenge of significant responsibilities without formal authority. As productmanagers, we must navigate both these realms. They are leaders who inspire and guide their teams.
Don’t sweat it, productmanager purists. Building a productmanagement organization in this manner gets you into your dream job, the strategic productmanagement role you’ve always wanted, and your new title reflects your actual responsibilities. You own the day-to-day care and feeding of your products.
No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. Nothing else matters. End of story.
Learn the qualities of a successful productmanager and leader. Part of the path to becoming a product master is developing as a leader. Leaders of productmanagement need agility, influence, trust, empathy, and motivating vision. Roman is a productmanagement expert specializing in digital products.
The biggest difference between productmanagement and portfolio management is productmanagement focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.
How productmanagers can use visual storytelling to make their ideas stand out. As we move into 2021, the name of this podcast is changing to better reflect our objective here—productmanagers become product masters. That new name is Product Masters Now. That new name is Product Masters Now.
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with productmanagement. There are the obvious things productmanagement does. To some productmanagers, market is synonymous with users.
How productmanagers can make OKRs drive real results Watch on YouTube TLDR In my recent conversation with Ben Lamorte, the world’s most experienced OKR coach and founder of OKRs.com, we explored how productmanagers and leaders can transform their approach to Objectives and Key Results (OKRs).
Sustainability in Product Development: More Than Just an ESG Initiative Sustainability in productmanagement isnt just about reducing waste. The best teams design for modularity and upgradability, allowing products to evolve with customer needs while minimizing waste. Market shifts determine product lifespan.
However, productmanagers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.
Here’s a simple example of portfolio positioning and how it makes your productpositioning more strategic. Your accounts payable product improves the customer’s cash flow. Your accounts receivable product further enhances cash flow. It sounds strategic. What CFO doesn’t want a stronger balance sheet?
How to achieve product-market fit – for productmanagers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for productmanagers, leaders, and innovators, having started in 1976.
The product CEO analogy for productmanagers has been around forever, but when you think about it, does it really make sense for B2B software? Every productmanager wants to have a reputation for being strategic. What is Strategic ProductManagement? Let’s have a look see! Let’s have a look see!
Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Hire your next product leader | Favorite Maven courses | Lennybot | Podcast | Swag Subscribe now I believe the future of productmanagement looks like Tal Raviv. Productmanagement is unfair.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content