The Product Coalition

JUNE 21, 2023

Better flexibility and adaptability: Innovation enables your teams to adapt to changes in the market, customer needs, and technological advancements. To uncover this information, I recommend a Problem-framing and Idea Generation Workshop. This flexibility can help your organization stay relevant and competitive over time.

Workshop 148

Workshop Feedback Software User Testing Customer Experience 148

Product Management University

NOVEMBER 14, 2024

The AI fueled product manager also gives product management leaders and executives their long-awaited wish of having a team with stronger market savvy that consistently operates more strategically and does it with a high degree of consistency. It’s going to make you a better product manager than you ever imagined. Be sure to verify sources!

Product Manager 147

Product Manager Product Management Product Research Management 147

Product Innovation Educators

JUNE 29, 2020

Hard skills like market research or roadmapping are important, but they’re not enough. We don’t have any positional authority or transactional power. Product vision is an inspirational goal that describes the positive change that the product will bring about. Strengthen product management expertise. [17:30]

Agile 276

Agile Product Manager Product Management Workshop 276

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Workshop 130

Roman Pichler

SEPTEMBER 13, 2022

The product vision describes the product’s purpose, the ultimate reason for creating it, and the positive change it should bring about. With a validated strategy in place, you are in a great position to build an actionable product roadmap. This includes the stakeholders, the management sponsor, and development teams.

Product Strategy 353

Product Strategy Strategy Vision Product Research 353

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing? Position your customer as the hero of the story and your product or business as the guide. If you just list your features, you won’t win in the market. Joining us is Dr. J.J.

Framework 236

Framework Marketing Transportation Product Manager 236

Roman Pichler

JUNE 1, 2020

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. At the same time, you rely on their work and support to progress the product, for instance, to market and sell it. Establish clear roles and responsibilities.

Weak Development Team 347

Weak Development Team Product Research Customer Experience Workshop 347

Product Talk

FEBRUARY 14, 2024

Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. And finally, Tali was so convinced of the power of opportunity solution trees that she started leading workshops at product events to teach others how to use this tool.

Analytic Tools 315

Analytic Tools Research Software Product Research User Testing 315

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. Today’s episode is actually about marketing.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success.

Positioning 113

Positioning Differentiation Workshop Messaging 113

Roman Pichler

FEBRUARY 19, 2024

It’s the first step to bring about positive change. You are not in a position to decline feature requests. As you are not empowered to determine the product features, you are not in a position to manage the product and significantly impact the value it creates. I certainly don’t intend to make anyone feel bad.

Product Research 293

Product Research Product Manager Product Management Customer Experience 293

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Creating and validating a product strategy including market and user research. Having successfully managed different products will put you in a great position to advise and support the product people who work for you. Carefully Plan the Career Step.

User Testing 348

User Testing Product Research Weak Development Team Customer Experience 348

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. The diagnosis is simple.

Positioning 100

Positioning Product Marketing Marketing Product Manager 100

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing? Positioning.

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

JULY 30, 2020

It’s also a nightmare for marketing and sales. The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. Create marketing materials and sales tools that tell the story and use them in every facet of your marketing and sales efforts.

Customer Experience 246

Customer Experience Workshop Positioning Reference 246

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Workshop 100

Product Management University

SEPTEMBER 20, 2021

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today for every discomfort imaginable like cold, flu, sinus, arthritis and a slew of other ailments.

Marketing 130

Marketing Product Marketing User Testing B2B 130

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

Product Management University

NOVEMBER 29, 2023

To all of you product marketers out there, you totally understand this situation! When it comes to positioning value, sometimes the simplest things are the hardest to say. For all of you in product marketing, you know where I’m going with this. There’s a lot that goes into positioning value and making it unique and compelling.

Positioning 100

Positioning Workshop Messaging Consulting 100

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 388

Reporting Tools User Testing Customer Experience Product Research 388

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Roman Pichler

MAY 3, 2023

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. It will also have a positive impact on team morale and productivity. This will not only benefit your product. Or will it help you satisfy a new one?

Research Software 277

Research Software Technical Review Technology Product Research 277

UX Studio

AUGUST 14, 2017

A UX workshop can help you gather the team and brainstorm to make better decisions. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. Get everybody on the same page with a UX workshop. Persona workshop. A canvas is often a good tool to run a UX workshop.

Workshop 107

Workshop User Testing Research Software UX 107

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this positon.

Technical Advisors 133

Technical Advisors Analytic Tools Research Software Marketing 133

Product Talk

MAY 13, 2020

She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Grow market share. Will you grow revenue because your company will take a share of new markets and new budgets/wallets? Help me in welcoming Hope as an official author. Tweet This.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Ideally, your followers are always looking forward to your next piece of content!

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Grow and lead the product marketing team. Responsibilities. Helpful skills and experience.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Product Talk

APRIL 17, 2024

And product marketing as well. A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. My key learnings from the workshop were three things. The workshop was running for one and a half days. Teresa: Okay. Yes, great. Is that fair?

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Roman Pichler

DECEMBER 3, 2019

As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Use Collaborative Workshops to Review and Adapt the Strategy. Collaborative workshops with the key stakeholders and development team members are a great way to jointly review and adjust the product strategy.

Technical Review 184

Technical Review Product Strategy Strategy Workshop 184

Product Management University

AUGUST 3, 2020

If you want to market and sell the strategic value of your solutions, your customer testimonials need one more layer that answers that question. The answer to that question usually relates to the market dynamics in the customer’s industry and how those dynamics are forcing their hand strategically. That’s your BIG WHY.

Customer Experience 246

Customer Experience Product Research Workshop Framework 246

Product Innovation Educators

DECEMBER 12, 2022

As part of a workshop on roadmaps, I was briefly covering tips for gaining alignment, and someone told me, “I really enjoyed the workshop on roadmaps, but we need a workshop on alignment. I did a bunch of research, and I think there was an opportunity for product-market fit there. The goal is alignment of the team.

Product Research 223

Product Research Workshop User Testing Management 223

Product Talk

OCTOBER 20, 2021

For this first post, we spoke with Rebecca Klee , a UX Researcher at Optimal Workshop. Her work helps Optimal Workshop understand how to improve their existing tools and identify opportunities that they might tackle in the future. This is an example of a Pendo intercept an Optimal Workshop customer might see while using the app.

Product Research 203

Product Research Research Software Technical Review Data Visualization 203

Product Innovation Educators

AUGUST 24, 2020

If we have to keep pushing for the rest of our careers, we’ll lose more and more often because as we rise on the corporate ladder there are fewer positions, and our skills will never be as good as when we were younger. Everything I do is teaching—conversations like this, workshops, coaching, speeches. 21:16] Teach. 21:16] Teach.

Product Manager 253

Product Manager Product Management Management Management 253

Roman Pichler

OCTOBER 7, 2019

Will the product, for example, directly generate revenue, help market and sell another product or service, reduce cost, or develop the brand? As long as it hasn’t reached maturity , a product has to constantly move forward: initially to get to launch, then to reach product-market fit, and finally to sustain growth.

Roadmap 247

Roadmap Product Research Customer Experience User Testing 247

Centercode

MAY 20, 2020

When you’ve recruited enthusiastic, target market testers to use your product, complete surveys, and submit feedback, you have everything you need to deliver those highly sought after recommendations for improvement. The post Engagement Workshop: Tracking Your Progress with Metrics appeared first on Centercode.

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Workshop User Testing Product Research Customer Experience 98