The Product Coalition

FEBRUARY 9, 2021

The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel?—?Theil Lean Startup by Eric Ries?—?Build, The popular modern way product-led startups are built. Each builds on the books before it.

Books 187

Books User Testing Product Research Inbound 187

Intercom, Inc.

OCTOBER 1, 2019

Inside we reveal the strategies, learnings, and best practices that have enabled us to build a business worth more than $1.275 billion. I shared a deeper look at how we run our sales organization – everything from how we keep our top reps motivated to why we take a highly targeted approach to outbound sales. Short on time?

Outbound 155

Outbound User Friction Demo Enterprise 155

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Acquisition Strategy. Target Audience.

User Testing 143

User Testing Document Product Marketing Marketing 143

Ask Benny

AUGUST 27, 2024

This approach risks transforming product teams into mere feature factories, jeopardizing their ability to do both inbound and outbound and deliver substantial value. The Role of the Product Leader Marty underscored that the product leader's role encompasses strategic decision-making and mentoring product managers.

Product Manager 113

Product Manager Product Management Outbound Inbound 113

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Sujan: Mailshake is an outbound sales tool. Short on time? Sujan: Absolutely.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Andrew Chen

JUNE 26, 2017

One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. Outbound used to be painstaking and manual. There’s not a ton of organic opportunities. Not anymore.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Intercom, Inc.

APRIL 18, 2019

There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Why do most startups fail? No, 42% of startups fail because they didn’t solve a market need. Investors might not get it. Who are you?

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

AUGUST 15, 2024

Ben’s approach focuses on continuous learning, data-driven decision-making, and leveraging product-led growth (PLG) and product-led sales (PLS) strategies. If you want to learn more about these strategies and hear directly from Ben Williams, join our Product Drive Summit to learn more from Ben himself! Who is Ben Williams?

Customer Experience 105

Customer Experience User Testing Data Visualization Analytic Tools 105

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. That’s quite a large market.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Customer pain points. Decision-making.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

UX Studio: Product Management

JULY 29, 2021

Of course, the amount of choices you have depends on the boundaries of your imagination, but let’s break them down into three big categories: working for a big company, working for a startup, and going freelance. Working for a startup. Working for a big company. Still, you will reach high levels of responsibility quickly.

Research Software 110

Research Software User Testing Product Research UX 110

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? What is your advice for startup CEOs? First, it’s interesting when a startup using a new platform or a new technology in a clever way. So when a new startup purports to create new consumer behavior, I’m sometimes skeptical.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Marc Andreessen famously defines product-market fit as : “The moment when a startup finally finds a widespread set of customers that resonate with its product.”. Hint: it starts with user feedback.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Revulytics

FEBRUARY 12, 2019

In defense of decreased multi-tasking, the author says “many businesses are beginning to organize customer engagement, strategy, and product development responsibilities among different people within product teams.” But can you be just a technical product manager or just a strategic one?

Data Visualization 66

Data Visualization Product Manager Product Management Outbound 66

Brian Balfour

JULY 18, 2017

The reason is because most startups need to keep their payback period to less than one year. Finally on the far right hand end of the spectrum you have very high ARPU businesses (6 to 7 figures) and therefore take advantage of very high CAC channels such as enterprise and outbound sales. This is the ARPU-CAC Danger Zone.

User Testing 65

User Testing Outbound B2B Inbound 65

The Product Coalition

MARCH 16, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. A strategy that worked well for us was to audit the data semi-regularly to ensure it was as clean and consistent as possible. And APIs disappear, for minutes, for hours, forever.

Reporting Tools 86

Reporting Tools Data Visualization Customer Experience User Testing 86

The Product Coalition

DECEMBER 9, 2019

You might use goals in your yearly and quarterly company strategy, your positioning, mission statement, company culture guide, financial projections, and other crucial business documents and initiatives. Setting goals is vital for every company because goals determine the broad, long-term outcomes you want to achieve.

Onboarding KPIs 78

Onboarding KPIs Outbound KPI Software Review 78

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

SEPTEMBER 7, 2023

Unless you’re selling to startups, focus on developing two different personas for buyers and users. Iterate on your customer experience management strategy It’s not enough to collect qualitative and quantitative data; implement the insights to improve the customer experience. What is a customer journey map?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Userpilot

APRIL 7, 2024

Conversion reports show the effectiveness of marketing strategies, and screen reports indicate the landing pages that users interact with the most. For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free. Engagement reports. Cohort and user exploration. Website ranking.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team. Startup Growth Engines is a collection of blog posts from growthhackers.com. Most can be found at https://growthhackers.com/growth-studies.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Userpilot

MAY 24, 2019

Product-Led Growth is very self-explanatory, in that it describes a strategy in which the growth of a company is led by the product they provide. It also means that your salespeople are caught up in demos when they could be doing some outbound work. That can create a bottleneck as you scale up and more leads come in. About the Author.

Analytic Tools 76

Analytic Tools Demo Customer Experience Data Visualization 76

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required. For a startup to move very fast, it must take on far more risk than a company going through the normal.

User Testing 52

User Testing Reporting Tools Product Manager Product Management 52

Intercom, Inc.

MARCH 17, 2022

Do you see a difference in how people approach this when they’re operating at a large scale versus in a three or four-person startup? Do you have any thoughts on thinking beyond that to folks who might work in support, success, or outbound sales? Do they set strategies and can they run experiments to do that?”

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151

Bain Public

JANUARY 11, 2022

This includes the BHAG (the big hairy ambitious goals), your value proposition, the product mission as well as its strategy to expand into new markets, innovate or create efficiencies — doing more with less. A pivot shouldn’t impact the company BHAG or product mission, but will directly affect strategies and tactics.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. When you’re a startup, marketing is your voice.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

ProductBoard

NOVEMBER 15, 2017

As a PM from a renowned Valley startup quipped: “Today’s feature voting forums might as well be called ‘disappointment forums’.” With the Portal, productboard overcomes limitations of all previous roadmapping and feature voting solutions. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? What is your advice for startup CEOs? First, it’s interesting when a startup using a new platform or a new technology in a clever way. So when a new startup purports to create new consumer behavior, I’m sometimes skeptical.

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

I reached out to the founders of Timber.io, a logging startup in Brooklyn, NY. I landed product roles at Tesla, where I worked on their outbound logistics technology, and at Microsoft, where I worked on privacy features for Edge. I wanted to learn what it was like working at a small, but rapidly growing startup.

Engineering 45

Engineering Feedback Software Product Manager Product Management 45

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? High-level Strategy. There’s inbound hiring and there’s outbound hiring.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Userpilot

SEPTEMBER 27, 2024

The “MVP” user onboarding tool stack for startups on a budget: Auth0 (signup – freemium) + Intro.js (in-app, free) + MailChimp (email, freemium) + Loom (video, freemium) + Ewebinar (webinars) + Typeform (surveys, freemium) + Mixpanel (analytics, freemium) + Helpdesk ( Knowledge Base ) + LogRocket (session recording).

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. Is your model primarily inbound or outbound?

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156